Empowering the Future: Girls’ Digital Content Skills in the EU

by News Editor

April 25, 2025

Girls Leading the Way in Digital Skills

In 2023, an impressive number of girls aged 16-19 in the EU showcased superior digital content creation skills compared to the general populace. This age group has become adept at various technical tasks, raising the bar in digital literacy.

With 78.6% handling file management across devices and cloud storage efficiently, and 73.4% leveraging word processing software, these young women clearly demonstrate their tech-savvy prowess. Additionally, 67.7% are creating multimedia files, while 60.8% are skilled in editing photos, video, or audio files. The mastery doesn’t stop there; 47.3% utilize spreadsheet software, with 22.4% tackling its advanced functions.

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Digital Literacy: A Closer Look

Their participation levels in creating integrated digital content elements are noteworthy, surpassing the general population by margins up to 28.5 percentage points. Notably, in activities like multimedia editing and document creation, young girls are participating at higher rates than boys.

Challenges in Coding

Despite these strides, the coding arena shows a noticeable gender disparity. Among EU youth, only 9.9% of girls have written code in a programming language, compared to 19.7% of boys. The gap persists across 24 EU countries, with Austria, Croatia, and Belgium witnessing the largest differences. Interestingly, Lithuania and Greece are outliers, reporting more girls than boys engaging in coding.

Digital content creation skills among girls in the EU

This snapshot of advancing digital literacy among young women coincides with the celebration of the International Day of Girls in ICT, highlighting the theme ‘Girls in ICT for inclusive digital transformation.’ As these trends continue, it resonates with Cyprus’s initiatives, such as UAE-supported desalination projects that underscore inclusive technological advancement.

Relevant Readings

For further insights into Cyprus’s development, check out our feature on why Larnaca is a top destination for Baby Boomers.

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Paphos Wins Two Awards For Long-Term Tourism Strategy

by THEFUTURE.TEAM

July 23, 2026

The Paphos regional tourism board, Etap Paphos, said on Tuesday that its “Paphos – Unleash Your Senses” campaign has secured two industry awards, underscoring the region’s long-term effort to strengthen its position as an international tourism destination.

Recognition For Strategy, Not Just Promotion

The campaign won gold at the Cyprus Tourism Awards 2025 in the Strategy & Innovation – Timeless Presence category and bronze at the Marketing Achievements Awards 2025 in Integrated Marketing.

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Etap Paphos said the honours reflect more than a successful promotional initiative. They also validate a broader collaborative model developed over the past seven years to support the region’s tourism growth.

A Public-private Model Built Over Seven Years

The strategy was designed around a shared long-term vision, bringing together public institutions and private-sector partners under a single destination marketing framework.

According to the board, it was the first organised effort in Cyprus to successfully align public authorities and private businesses behind one unified tourism strategy. That model, it said, has since become a reference point for how coordinated action can improve a destination’s competitiveness in international markets.

Partnership At The Core Of The Campaign

The success of the campaign was credited to the contributions of a broad network of partners and stakeholders, including the Paphos Regional Board of Tourism, the Cyprus Hotel Association’s Paphos district branch, Hermes Airports, Eurobank, participating hotels and other supporting organisations.

Special recognition was also given to AZTECH, the agency responsible for the campaign’s strategic planning and execution. The board said the agency’s expertise has been central to expanding and reinforcing Paphos’s international presence.

Why The Awards Matter

“These distinctions carry deep significance as they celebrate more than just a successful advertising campaign,” the tourism board said. It added that the awards highlight the value of sustained cooperation and shared objectives over short-term promotional activity.

The recognition comes as Paphos continues working to position itself as a year-round, modern, sustainable and smart tourism destination.

“Elevating the profile of Paphos as a year-round highly modern, sustainable and smart travel destination remains an ongoing effort that relies entirely on the continued commitment and contribution of all partners,” the board said.

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