Breaking news

EU Commits €4.7 Billion To Renewable Energy and Vaccine Production In South Africa

In a landmark move, the European Union is set to inject nearly €5 billion into South Africa’s renewable energy transition and vaccine production efforts. The announcement, made by the European Commission, highlights the EU’s commitment to strengthening its ties with the African continent’s most developed economy.

Key Details Of The Investment

  • First of Its Kind: South Africa stands out as the first nation to forge such a comprehensive agreement with the EU.
  • Breakdown of Funds: A substantial €4.4 billion is earmarked for clean energy projects, while €700 million will bolster vaccine production, aiming to fortify public health infrastructure.
  • Strengthening Partnerships: Leaders, including Ursula von der Leyen and Cyril Ramaphosa, are focusing on expanding cooperation in critical raw materials, reflecting a growing alliance.

Such initiatives align with global trends in renewable energy and digital infrastructure advancements.

Read more about sustainable practices in tech and other insightful pieces on The Future Media.

As the EU and South Africa embark on this transformative journey, the global community watches closely.

Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

The Future Forbes Realty Global Properties
eCredo
Aretilaw firm
Uol

Become a Speaker

Become a Speaker

Become a Partner

Subscribe for our weekly newsletter