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Harnessing Excess Solar Power: The Future Of Data Centres In Cyprus

A pioneering data center in Limassol is redefining the energy landscape by efficiently utilizing surplus electricity from photovoltaic systems. The company behind this groundbreaking initiative aims to transform data centres, known for their high energy consumption, into energy-efficient hubs. This is especially crucial given the global trend toward greener digital infrastructure.

Unveiling The Energy Efficiency Plan

Data centres typically require substantial energy to operate vast compute and storage platforms. However, by leveraging the excess energy generated by Cyprus’s solar capabilities, this pilot project aims to alleviate costs related to storing renewable energy. Such strategies are already in practice in regions like Texas, USA, enhancing network stability through flexible energy management.

The Future Of Digital And Energy Solutions

Data centres, as drivers of digital transactions, social media connectivity, and cloud computing, possess enormous potential. With sustainable practices, they contribute to energy savings while powering essential digital services. The Limassol project is poised to provide real-world insights into effective energy absorption by large-scale or numerous small-scale data centres.

This innovative practice holds promise for mitigating renewable energy waste, fostering a cleaner electricity ecosystem. It exemplifies the kind of forward-thinking technology integration necessary for a sustainable future.

Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

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