The startup ecosystem in Cyprus is rapidly evolving, with new opportunities emerging for founders, investors, and industry leaders. At the forefront of this transformation is Unity Growth, a Cyprus-based organization committed to fostering innovation and supporting entrepreneurs through high-impact programs and events.
Now, Unity Growth is set to introduce a game-changing event to the Cypriot startup landscape: the Elevate Bootcamp Demo Day—Cyprus’ first-ever “Shark Tank”-style startup showcase. On April 11, 2025, at Carob Mill, Limassol, this high-energy event will bring together over 20 promising startups, 150+ investors, and a live audience for an evening of bold pitches, real-time investment decisions, and dynamic networking opportunities.
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To understand the vision behind Elevate Bootcamp Demo Day and its impact on the regional startup scene, we spoke with the event’s organizers—Hess Adnani, Andreas Math, and Tom Borgerding—to explore their motivations, goals, and what attendees can expect from this milestone event.
Q: Elevate Bootcamp’s Demo Day is positioned as Cyprus’ first “Shark Tank”-style live show. What inspired this format, and how does it differ from traditional pitch events or demo days?
A: The inspiration behind Elevate Bootcamp’s “Shark Tank”-style Demo Day stems from a desire to inject energy and excitement into the Cypriot startup ecosystem. We asked, ‘Why can’t a pitch event be as engaging and dynamic as a live show?’ Traditional pitch events can sometimes feel static and transactional. We wanted to create an experience that captivates both potential investors and the wider community, showcasing the transformative potential of Cypriot startups in a fast-paced, high-stakes environment.
Several key elements differentiate our format: the live investor question-and-answer interaction with seasoned investors provides immediate feedback and potential on-the-spot deals, creating real-time drama and excitement.
The audience participation through live voting adds a layer of democratic engagement, influencing which startups gain visibility on Crowdbase.eu and opening investment opportunities beyond traditional high-net-worth individuals and VC funds. Finally, the inclusion of a ‘Fuckup Nights’ panel offers a raw and honest perspective on the entrepreneurial journey, contrasting with the often-glossy portrayals. This blend of high-energy pitching, audience involvement, and unfiltered insights creates a truly unique and impactful event.
Q: What types of startups are selected to pitch at Demo Day? Are there specific industries, growth stages, or criteria you prioritize when choosing participants? Which startups are participating this year?
A: Selecting startups for Elevate Bootcamp’s Demo Day was no easy task, given the number of high-quality applicants. Those chosen have demonstrated exceptional dedication and progress throughout our intensive program, showcasing strong growth potential and investment readiness. While we don’t limit participation to specific industries, we prioritize startups with a strong entrepreneurial drive, cohesive teams, innovative business models, and clear scalability. Our goal is to present a diverse cohort that reflects the growing innovation landscape in Cyprus.
This year’s Demo Day will feature a dynamic lineup of startups spanning various sectors, including BC Sizing (FashionTech), Freyia Labs (DeepTech/FoodTech), ParkinTown (Mobility), Reloc8 (LegalTech), Insavior (Women’s Safety), Mobile Wellness Centers (Wellness), Capster Universe (Coaching), and JoyfulByJess (Coaching). This selection highlights the breadth of promising ventures emerging from Elevate Bootcamp.
Q: Startups in the EMEA region face unique challenges compared to Silicon Valley or other global hubs. What kind of support or mentorship does Elevate Bootcamp provide to help them scale?
A: Unity Growth, drawing on our diverse international experience, understands the unique hurdles startups in the EMEA region encounter, particularly regarding access to global networks and investment. Elevate Bootcamp directly tackles this by providing intensive mentorship from seasoned professionals with international insights, preparing startups for scalable growth.
Demo Day serves as a crucial bridge, actively connecting these promising ventures with a diverse range of investors, many of whom are being introduced to the growing innovation within Cyprus and the broader EMEA for the first time. This strategic exposure aims to unlock vital funding opportunities and build lasting relationships.
Our ultimate goal is to foster a thriving entrepreneurial ecosystem in Cyprus, demonstrating the immense potential of the EMEA region on the global stage. Through dedicated support, impactful mentorship, and a powerful network, we aspire to inspire a shift in perception, positioning Cyprus and the EMEA not just as a viable option, but as the ideal launchpad for ambitious startups.
Q: Who are the investors participating in the event? Are they primarily VCs, angel investors, corporate funds, or a mix of different investment profiles?
A: It’s a diverse mix of investors, including VCs, angel investors, angel networks, corporate funds, and individual investors. The “sharks” judging the businesses include the following, though many more will be attending, actively seeking their next investment opportunity:
- Rita Anson – Secretary General, NorBAN
- Andreas Koupparis – Chairman, CyBAN
- Stavriana A. Kofteros – Founder & Partner, W11 Ventures
- Costas Spyrides – Finance Director, P51 Ventures
- Nikos Potamaris – President, CFA Society Cyprus
Q: How does the high-stakes, live “Shark Tank” format impact both startups and investors? What makes this real-time decision-making process so exciting and challenging?
A: This high-stakes format creates an intense environment for both startups and investors. Unlike traditional due diligence, where investors have extensive data at their disposal, here they must quickly assess the essence of each business, the strength of its leadership, and the true potential of the opportunity—all in real-time. For startups, the pressure is equally high, as they experience the fast-paced decision-making process they will likely face when pitching to future investors. The thrill for investors comes from trusting their instincts and making snap judgments on ventures that could be game-changing.
Adding to the excitement is audience participation. By allowing the crowd to vote for the best pitch, the most investable business, and a nominee for Crowdbase.eu, we bring a democratic element into the evaluation process.
This not only increases engagement but also generates additional buzz around the participating startups. The real-time feedback and public validation add another layer of energy and challenge for both startups and investors, making the event truly unique.
Q: Public attendees have the opportunity to crowdfund and invest. How does this model work, and what does it mean for the future of startup funding in Cyprus and beyond?
A: Our partnership with Crowdbase.eu is transforming startup investment by making it more accessible to a wider audience. Traditionally, early-stage funding was limited to high-net-worth individuals and venture capital firms. Now, through this collaboration, anyone can invest smaller amounts in vetted Cypriot startups featured on the Crowdbase.eu platform.
This model not only provides startups with access to a broader pool of capital but also builds a community of engaged early supporters. Looking ahead, it has the potential to reshape startup funding in Cyprus and beyond—fostering inclusivity, enabling more people to back innovation, and cultivating a more dynamic local investment culture. By opening the doors to public participation, we are creating opportunities that were previously out of reach for the general public.
Q: How do you see Elevate Bootcamp shaping the startup ecosystem in Cyprus and the broader EMEA region in the coming years?
A: Unity Growth’s Elevate Bootcamp is designed to significantly shape the Cypriot and broader EMEA startup ecosystem by fostering collaboration and providing vital resources. Through ongoing training and expert-led discussions, we’re building a stronger, more connected community. Our strategic partnerships with institutions and investment groups in various parts of Europe aim to expand opportunities for both startups and investors.
By actively connecting regional networks and showcasing talent through events like Demo Day, we intend to position Cyprus as a key innovation hub within EMEA. Our goal is for Elevate Bootcamp to become a catalyst, attracting high-potential startups and discerning investors, ultimately making the region a ‘must-go’ destination for the global startup community.
