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Cyprus Sets Ambitious Renewable Energy Targets for 2030

Cyprus has charted a bold path towards sustainability with its updated National Energy and Climate Plan, as announced by George Papanastasiou, the Minister of Energy, Commerce, and Industry.

By 2030, the Mediterranean island aims for 33.17% of its energy consumption to originate from renewable sources, transforming its energy framework to favor economic viability and consumer benefit.

The Path to Energy Efficiency

Key transformations include the launch of a competitive electricity market and the development of infrastructure for natural gas imports. Additionally, there is a robust focus on expanding renewable energy sources and increasing energy storage capabilities, all of which are crucial steps toward achieving these targets.

The National Energy and Climate Plan, officially submitted to the European Commission in December 2024, highlights a strategic shift to a green economy. According to the plan, Cyprus aims to keep its maximum energy usage at 1.8 million tonnes of oil equivalence while achieving a national goal of 349.04 thousand tonnes in energy savings by 2030. Encouragingly, 15.1% of these savings will focus on alleviating energy costs for vulnerable groups.

Community and Industry Support

The private sector has also voiced its support. Antonis Antoniou, President of the Cyprus Employers and Industrialists Federation (OEB), emphasized the necessity of energy efficiency for a sustainable and competitive future. Echoing this sentiment, George Georgiou, President of the Pancyprian Energy Saving Association, called energy saving a cornerstone of sustainable development.

The drive towards energy sustainability in Cyprus finds parallels with broader European energy strategies. For example, the EU’s evolving energy plan also emphasizes reducing dependency on traditional energy sources (read more about the EU’s plan here).

As Cyprus strives to reach its ambitious goals, the island is poised to set a shining example of balancing economic growth with ecological stewardship.

Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

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