Breaking news

EU Unveils Energy Plan To Cut Costs And Reduce Gas Dependence

The European Union is accelerating efforts to secure energy independence and shield industries from volatile energy prices. Its latest strategy focuses on fast-tracking renewable energy development, reshaping the gas market, and cutting reliance on Russian energy imports.

Key Initiatives: Breaking Free From Russian Gas

The EU remains focused on diversifying its energy supply, particularly in reducing reliance on Russian gas. Although pipeline imports have plummeted in recent years, liquefied Russian gas (LNG) shipments to the bloc actually increased in 2024. Brussels aims to eliminate all Russian energy imports by 2027.

Next week, the European Commission will unveil a sweeping industrial support package, including plans to strengthen ties with LNG suppliers and expand infrastructure for exporting LNG. Strict market regulations will also be introduced to curb speculative trading that leads to price spikes.

Quote Of The Moment

“Instead of using taxpayers’ money to pay for Russian gas while the proceeds go directly to Vladimir Putin’s coffers, the EU should do everything possible to start producing its own energy. However, there is still a need for gas, and we will have to find sources other than Russia. This could also mean more imports from the US,” said EU Energy Commissioner Dan Jorgensen.

Europe’s New Energy Model

The US has become the EU’s primary LNG supplier, especially after the 2022 war in Ukraine drastically cut Russian gas flows. The European Commission does not purchase gas directly but is working on new strategies to secure stable, long-term LNG contracts modeled after Japan’s approach—where Tokyo finances export infrastructure to lock in favorable agreements.

Under EU law, existing gas contracts must end by 2049 to meet the bloc’s 2050 net-zero emissions goal. While renewable energy adoption is expanding, electricity prices remain linked to the cost of gas. The Commission is now preparing a demand-pooling mechanism, allowing European companies to negotiate collective LNG supply deals to hedge against market volatility.

The final version of the energy package will be officially released on February 26, with potential revisions before publication.

Navigating Tensions With The US

The EU’s energy transition is further complicated by geopolitical tensions with Washington. President Donald Trump has warned of trade tariffs if Europe does not increase oil and gas imports from the US. With EU-US trade reaching a record $1.29 trillion in 2021, any disruptions could have widespread economic consequences.

Trump’s administration is also ramping up tariffs on key European exports, including steel, aluminum, cars, and pharmaceuticals. Expected retaliatory measures from the EU could escalate tensions, further challenging Europe’s efforts to balance energy security with trade relations.

Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

The Future Forbes Realty Global Properties
Uol
eCredo
Aretilaw firm

Become a Speaker

Become a Speaker

Become a Partner

Subscribe for our weekly newsletter