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EU Unveils Energy Plan To Cut Costs And Reduce Gas Dependence

The European Union is accelerating efforts to secure energy independence and shield industries from volatile energy prices. Its latest strategy focuses on fast-tracking renewable energy development, reshaping the gas market, and cutting reliance on Russian energy imports.

Key Initiatives: Breaking Free From Russian Gas

The EU remains focused on diversifying its energy supply, particularly in reducing reliance on Russian gas. Although pipeline imports have plummeted in recent years, liquefied Russian gas (LNG) shipments to the bloc actually increased in 2024. Brussels aims to eliminate all Russian energy imports by 2027.

Next week, the European Commission will unveil a sweeping industrial support package, including plans to strengthen ties with LNG suppliers and expand infrastructure for exporting LNG. Strict market regulations will also be introduced to curb speculative trading that leads to price spikes.

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“Instead of using taxpayers’ money to pay for Russian gas while the proceeds go directly to Vladimir Putin’s coffers, the EU should do everything possible to start producing its own energy. However, there is still a need for gas, and we will have to find sources other than Russia. This could also mean more imports from the US,” said EU Energy Commissioner Dan Jorgensen.

Europe’s New Energy Model

The US has become the EU’s primary LNG supplier, especially after the 2022 war in Ukraine drastically cut Russian gas flows. The European Commission does not purchase gas directly but is working on new strategies to secure stable, long-term LNG contracts modeled after Japan’s approach—where Tokyo finances export infrastructure to lock in favorable agreements.

Under EU law, existing gas contracts must end by 2049 to meet the bloc’s 2050 net-zero emissions goal. While renewable energy adoption is expanding, electricity prices remain linked to the cost of gas. The Commission is now preparing a demand-pooling mechanism, allowing European companies to negotiate collective LNG supply deals to hedge against market volatility.

The final version of the energy package will be officially released on February 26, with potential revisions before publication.

Navigating Tensions With The US

The EU’s energy transition is further complicated by geopolitical tensions with Washington. President Donald Trump has warned of trade tariffs if Europe does not increase oil and gas imports from the US. With EU-US trade reaching a record $1.29 trillion in 2021, any disruptions could have widespread economic consequences.

Trump’s administration is also ramping up tariffs on key European exports, including steel, aluminum, cars, and pharmaceuticals. Expected retaliatory measures from the EU could escalate tensions, further challenging Europe’s efforts to balance energy security with trade relations.

payabl. Launches Click To Pay With Visa To Help Merchants Improve Checkout Conversion And Reduce Fraud

payabl. has launched Click to Pay with Visa, a new card payment experience designed to help merchants reduce checkout friction, improve authorisation rates, and deliver a faster, more secure online payment journey.

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Click to Pay replaces manual card number entry with a token-based checkout experience. Once a customer’s card is enrolled, they can complete purchases in just a few clicks, without re-entering card details. The result is a faster checkout that mirrors the ease of contactless payments in-store, while maintaining strong security standards.

For merchants, the impact is measurable. According to Visa, Click to Pay can deliver up to a 11% uplift in authorisation rates compared to manual card entry, alongside significant fraud reduction through network tokenisation. Faster checkout also helps reduce cart abandonment, particularly on mobile, where typing card details remains a major source of friction.

“With online checkout, every extra step costs conversion,” said Breno Oliveira, Chief Product Officer at payabl. “Visa Click to Pay removes one of the biggest points of friction at the moment of purchase. It helps merchants approve more legitimate transactions, reduce fraud exposure, and give customers the experience they already expect.” 

Visa Click to Pay is available through payabl. checkout, enabling merchants to activate the service without additional integration complexity. The solution works across devices and supports existing security flows, including 3D Secure where required.

“Consumers have come to expect a highly personalised, intuitive, and seamless payment experience, whether they’re buying a coffee, shopping online, or applying for a loan. Visa Click to Pay aims to meet these expectations by removing the need to manually enter card details, thus enhancing both security and the consumer experience in online card payments. With the support of network tokens, Visa Click to Pay enabled a more secure and smoother transaction process, available in many countries around the world. According to European VisaNet data, Visa Click to Pay may allow a 4.5% uplift in merchant sales, meaning a possible annual increase of €51 bn in SMB eCommerce sales in the UK and EU,” said Michael Ioannides, Country Manager, Visa Cyprus.

The launch forms part of payabl.’s broader focus on checkout optimisation, helping merchants improve conversion, approvals, and payment reliability at scale. Click to Pay with Visa is now live for eligible merchants across Europe. 

Checkout expectations are rising across Europe 

Insights from payabl.’s State of European Checkouts report underline why frictionless checkout experiences are becoming a commercial priority. The research found that consumers cite speed (46%), convenience (44%), and security (41%) as the top reasons for choosing a payment method. More than half of consumers (53%) are open to switching to newer payment methods and nearly half (48%) are open to one-click checkouts, provided the solution is backed by a trusted brand such as Visa.

“Checkout is no longer just the final step of a transaction,” said Oliveira. “It is a critical part of the overall customer experience. Our research shows that 43% of European consumers will not return to a site after a poor checkout experience. For merchants across the UK and Europe, that translates directly into lost customers and lost revenue.”

The launch forms part of payabl.’s broader focus on checkout optimisation, helping merchants improve conversion, approvals, and payment reliability at scale. Click to Pay with Visa is now live for eligible merchants across Europe.

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