Cyprus Hotel Licensing Crisis: What It Means For The Upcoming Tourist Season

by News Editor

March 11, 2025

As Cyprus gears up for its vibrant tourist season, a significant concern looms over the horizon. Out of 741 tourist accommodations readying their reopening, merely 100 have secured the necessary licenses. This figure represents just 13.5% of the total, a shortfall that is widely observed across all regions.

District Breakdown Of Licensed Hotels

According to recent data from the Deputy Ministry of Tourism, the disparity is consistent across districts: Famagusta licenses just 13 out of 253 hotels, Paphos 20 out of 184, Limassol 26 out of 114, Larnaca 22 out of 112, and Nicosia 19 out of 78.

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Efforts To Tackle The Licensing Gap

There is an ongoing legislative proposal to alleviate the pressing issue of unlicensed hotels. Disy MP Kyriakos Hadjiyiannis, chair of the Tourism Committee, is at the forefront of this initiative, which aims to ease regulations with temporary operating permits. Such measures are crucial to maintain compliance, ensure safety standards, and bolster Cyprus’s standing in global tourism.

Moreover, embracing these challenges head-on not only supports local businesses but also aligns with broader economic goals. For example, recent economic forecasts like those by JPMorgan’s revision of the Euro area’s growth forecast further highlight the interconnectedness of regional stability and business prosperity.

As the season fast approaches, the industry’s ability to adapt and respond effectively will define the tourist experiences this year, securing Cyprus’s reputation as a must-visit destination.

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Zendesk Acquires Forethought To Strengthen AI Customer Support Tools

by THEFUTURE.TEAM

March 12, 2026

Zendesk, a company known for customer support software, has announced the acquisition of artificial intelligence startup Forethought. The deal is expected to close by the end of March and represents another step in the growing use of AI to automate customer service operations.

Strategic Innovation In Customer Service

Forethought has been developing AI tools for customer support automation for several years. The company first gained industry recognition after winning the TechCrunch Battlefield competition in 2018, well before the widespread adoption of generative AI tools.

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Since then, Forethought has expanded its customer base to include companies such as Grammarly, Airtable, Upwork and Datadog. By 2025, the platform was processing more than one billion customer interactions each month, highlighting the growing role of automation in support operations.

Pioneering Leadership And Industry Recognition

Deon Nicholas, Forethought’s co-founder and chairman, hailed the acquisition as a milestone in a recent LinkedIn post. According to Nicholas, advances in AI over the past several years have accelerated adoption across multiple industries, particularly in areas that rely heavily on customer communication and service management.

Enhancing Zendesk’s Product Portfolio

The integration of Forethought’s technology is expected to expand Zendesk’s AI capabilities across its product suite. Company executives said the acquisition could accelerate development of several planned features by more than a year. These capabilities include specialized AI agents, systems that improve automatically through usage data and more advanced voice-based customer support tools. Zendesk has previously expanded its platform through acquisitions, including companies such as Zopim and BIME Analytics, which added messaging and analytics functionality to its products.

Implications For The Future

The acquisition reflects a broader shift in the software industry toward AI-driven automation of customer service tasks. Companies are increasingly using AI systems to handle routine inquiries while human agents focus on more complex cases. Zendesk’s move highlights how enterprise software providers are investing in AI technologies to improve efficiency and scale customer support operations as demand for digital service channels continues to grow.

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