Key Developments
- Artificial intelligence has become a primary investment focus for Amazon, being utilized in e-commerce, cloud technologies, devices, and healthcare.
- Amazon’s existing AI offerings include shopping chatbots, seller assistants, and AI-based shopping guides.
- Recently, new features appeared on Amazon’s website and mobile app in beta mode. They are being tested with a limited group of users.
Learn more about AI trends in global industries.
Follow THE FUTURE on LinkedIn, Facebook, Instagram, X and Telegram
Shopping and Healthcare Integration
Amazon’s Interests AI invites users to describe what they’re interested in using natural language, such as “coffee brewing gadgets” or “latest pickleball accessories.” The AI then curates suitable products based on user descriptions. Notably, this feature is separate from Amazon’s main search bar.
Experimentation extends into healthcare with Health AI, a chatbot designed to:
- Answer wellness-related queries
- Provide information on common health conditions and care options
- Recommend healthcare products such as medications and accessories
Unlike Amazon’s shopping chatbot, Health AI offers detailed medical advice, marked as “Clinically Reviewed” when vetted by licensed U.S. medical professionals.
Health AI also directs users to Amazon’s online pharmacy and One Medical services, which Amazon acquired for $3.9 billion in 2022.
Future Prospects
Amazon’s blog post reveals plans to roll out Interests AI to all U.S. users in the coming months. CEO Andy Jassy has noted nearly 1,000 generative AI applications developed or in development by Amazon staff. Besides e-commerce solutions, AWS customers can access a business chatbot dubbed Q.
