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Saudi CEOs Bet Big On AI, Sustainability, And Industry Expansion

by THEFUTURE.TEAM

March 25, 2025

Saudi Arabia’s business leaders are pushing the boundaries of innovation, making bold moves in AI adoption, sustainability, and industry diversification. According to PwC’s 28th Annual CEO Survey: Saudi Findings, 81% of CEOs in the Kingdom integrated Generative AI (GenAI) into their organizations last year, outpacing global and regional peers. Meanwhile, 72% have already invested in climate-friendly initiatives, reinforcing a long-term commitment to sustainable growth.

AI Confidence Soars

As Saudi Arabia cements its status as the region’s top investment destination, AI adoption is accelerating at an unprecedented pace. A striking 57% of Saudi CEOs express confidence in embedding AI into core business processes, surpassing global averages. Furthermore, 71% anticipate AI-driven profitability gains within the next 12 months.

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“Saudi Arabia’s business leaders are not just adapting to change; they are defining the future of digital transformation,” said Riyadh AlNajjar, PwC Middle East chairman of the board and KSA country senior partner. “Their investments in AI, workforce development, and emerging industries are shaping a resilient and future-ready economy.”

Breaking Industry Barriers

Nearly half of Saudi CEOs have ventured into new industries over the past five years, embracing sectors beyond their traditional domains. Looking ahead, 69% plan to make acquisitions within the next three years, with 75% of deal value expected to come from industries outside their primary areas of expertise. This expansion aligns with Saudi Arabia’s Vision 2030 strategy, which aims to establish new economic pillars through giga-projects, AI-powered smart cities, and high-tech manufacturing.

“The Kingdom is rapidly evolving into a global hub for innovation,” said Faisal Alsarraj, PwC Middle East deputy country leader for Saudi Arabia. “With AI, sustainability, and diversification at the forefront, Saudi businesses are enhancing their competitive edge on the world stage.”

Cybersecurity Takes Center Stage

Despite their optimism, Saudi CEOs recognize the risks accompanying digital transformation. Cybersecurity has emerged as a top concern, with 49% of CEOs acknowledging significant exposure to cyber threats. In response, organizations are ramping up investments in AI-driven security measures and digital resilience to safeguard operations.

As Saudi Arabia enters the final five-year stretch to achieve Vision 2030, its CEOs are doubling down on transformation. Their strategic investments in AI, workforce upskilling, and sustainability are not only reshaping the business landscape but also solidifying the Kingdom’s position as a global leader in economic innovation.

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Celestyal Cruise Line Revives Mediterranean Operations Amid Strategic Maritime Transit

by THEFUTURE.TEAM

April 27, 2026

Celestyal Cruises has returned its two main vessels, Celestyal Discovery and Celestyal Journey, to the Mediterranean following transit through the Strait of Hormuz and the Suez Canal. The return allows the company to proceed with its summer schedule, with sailings from Athens set to begin on May 1.

Strategic Passage And Operational Coordination

The cruise line reported that both vessels completed their critical transit with distinction, enabled by a well-executed plan that prioritized crew safety and meticulous coordination with international authorities. Celestyal’s operations team, led by industry veteran Captain George Koumpenas, collaborated with regional governments and even received oversight from the US Navy, ensuring a secure journey during uncertain times.

Revitalized Itineraries And Commercial Response

With both ships back in operation, the company is resuming its summer programme. Scheduled sailings include a three-night “Iconic Greek Islands” itinerary starting May 1 on Celestyal Discovery and a seven-night cruise covering Greece, Italy, and Croatia from May 2 on Celestyal Journey. Following a temporary slowdown in bookings, the company is preparing targeted pricing and promotional initiatives to support demand during the peak season, with planning also extending into the autumn period.

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Leadership Insights And Future Outlook

Lee Haslett, Chief Commercial Officer at Celestyal, said the return of the vessels has supported booking activity. He noted that weekly business volumes have increased, reflecting improving customer confidence. While short-term demand has been affected, the company expects conditions to stabilize, supported by financial resources and travel partner networks.

Coordinated Maritime Collaboration

Close coordination with other cruise operators defined the return journey, with planning carried out in advance to support a controlled and secure transit. Celestyal Journey participated in a convoy of international vessels, contributing to an organized passage through key maritime corridors. This coordinated approach enabled operators to manage risks collectively and maintain operational continuity during a period of heightened regional uncertainty.

Experienced captains and operational crews played a central role, ensuring alignment across vessels and strict adherence to safety protocols throughout the transit. With both ships now back in service and a revised commercial approach in place, Celestyal Cruises is positioned to continue its summer programme while adapting to current market conditions.