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Saudi CEOs Bet Big On AI, Sustainability, And Industry Expansion

by THEFUTURE.TEAM

March 25, 2025

Saudi Arabia’s business leaders are pushing the boundaries of innovation, making bold moves in AI adoption, sustainability, and industry diversification. According to PwC’s 28th Annual CEO Survey: Saudi Findings, 81% of CEOs in the Kingdom integrated Generative AI (GenAI) into their organizations last year, outpacing global and regional peers. Meanwhile, 72% have already invested in climate-friendly initiatives, reinforcing a long-term commitment to sustainable growth.

AI Confidence Soars

As Saudi Arabia cements its status as the region’s top investment destination, AI adoption is accelerating at an unprecedented pace. A striking 57% of Saudi CEOs express confidence in embedding AI into core business processes, surpassing global averages. Furthermore, 71% anticipate AI-driven profitability gains within the next 12 months.

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“Saudi Arabia’s business leaders are not just adapting to change; they are defining the future of digital transformation,” said Riyadh AlNajjar, PwC Middle East chairman of the board and KSA country senior partner. “Their investments in AI, workforce development, and emerging industries are shaping a resilient and future-ready economy.”

Breaking Industry Barriers

Nearly half of Saudi CEOs have ventured into new industries over the past five years, embracing sectors beyond their traditional domains. Looking ahead, 69% plan to make acquisitions within the next three years, with 75% of deal value expected to come from industries outside their primary areas of expertise. This expansion aligns with Saudi Arabia’s Vision 2030 strategy, which aims to establish new economic pillars through giga-projects, AI-powered smart cities, and high-tech manufacturing.

“The Kingdom is rapidly evolving into a global hub for innovation,” said Faisal Alsarraj, PwC Middle East deputy country leader for Saudi Arabia. “With AI, sustainability, and diversification at the forefront, Saudi businesses are enhancing their competitive edge on the world stage.”

Cybersecurity Takes Center Stage

Despite their optimism, Saudi CEOs recognize the risks accompanying digital transformation. Cybersecurity has emerged as a top concern, with 49% of CEOs acknowledging significant exposure to cyber threats. In response, organizations are ramping up investments in AI-driven security measures and digital resilience to safeguard operations.

As Saudi Arabia enters the final five-year stretch to achieve Vision 2030, its CEOs are doubling down on transformation. Their strategic investments in AI, workforce upskilling, and sustainability are not only reshaping the business landscape but also solidifying the Kingdom’s position as a global leader in economic innovation.

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Shein Targets $25 Billion Valuation In Hong Kong IPO As Growth Slows

by News Editor

August 17, 2026

Shein is reportedly targeting a valuation of around $25 billion in its planned Hong Kong IPO, a sharp decline from the nearly $100 billion valuation the online fashion retailer achieved in a 2022 fundraising round.

Two people familiar with the plans said the company was likely to target about $25 billion, while another source put the expected range at $25 billion to $28 billion based on the proposed price band.

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IPO Valuation Falls Sharply

Shein plans to sell up to 8% of its shares in the offering, according to a person familiar with the plans. At a $25 billion valuation, that would translate into an IPO of as much as $2 billion.

The latest target is also below the $30 billion to $40 billion valuation the company was seeking earlier this month as it began meeting with potential investors.

Founded in China in 2012 and now headquartered in Singapore, Shein sells low-cost clothing to consumers in about 160 countries. The company is expected to launch its long-awaited Hong Kong IPO later this week.

Trade Restrictions Weigh On Growth

Shein’s valuation has come under pressure as major markets tighten rules affecting low-cost e-commerce shipments. The European Union, for example, has moved to impose additional fees on cheap parcels from platforms such as Shein and Temu. EU Tightens Rules On Low-Cost E-Commerce Parcels

In the U.S., the removal of an import duty exemption for small packages has also affected the company. Shein reported a $99 million quarterly loss in the first quarter of 2026 as sales growth slowed, while a one-time accounting charge further weighed on its results. Shein Reports First-Quarter Loss Ahead Of IPO

Investors Question Shein’s Growth Prospects

The steep reduction in valuation reflects growing concerns over slower growth, higher trade costs, regulatory pressure and stronger competition across global e-commerce.

Some investors who reviewed Shein’s recent financial statements or attended IPO presentations told Reuters they were skeptical that the company could return to the growth rates that supported its $98.2 billion valuation in 2022. Shein’s Slowing Growth Tests Investor Appetite

A lower IPO valuation could also affect Shein’s existing investors. Under the terms of its IPO filing, the company may have to issue additional shares to certain pre-IPO investors if its valuation falls below agreed thresholds.