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Saudi CEOs Bet Big On AI, Sustainability, And Industry Expansion

by THEFUTURE.TEAM

March 25, 2025

Saudi Arabia’s business leaders are pushing the boundaries of innovation, making bold moves in AI adoption, sustainability, and industry diversification. According to PwC’s 28th Annual CEO Survey: Saudi Findings, 81% of CEOs in the Kingdom integrated Generative AI (GenAI) into their organizations last year, outpacing global and regional peers. Meanwhile, 72% have already invested in climate-friendly initiatives, reinforcing a long-term commitment to sustainable growth.

AI Confidence Soars

As Saudi Arabia cements its status as the region’s top investment destination, AI adoption is accelerating at an unprecedented pace. A striking 57% of Saudi CEOs express confidence in embedding AI into core business processes, surpassing global averages. Furthermore, 71% anticipate AI-driven profitability gains within the next 12 months.

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“Saudi Arabia’s business leaders are not just adapting to change; they are defining the future of digital transformation,” said Riyadh AlNajjar, PwC Middle East chairman of the board and KSA country senior partner. “Their investments in AI, workforce development, and emerging industries are shaping a resilient and future-ready economy.”

Breaking Industry Barriers

Nearly half of Saudi CEOs have ventured into new industries over the past five years, embracing sectors beyond their traditional domains. Looking ahead, 69% plan to make acquisitions within the next three years, with 75% of deal value expected to come from industries outside their primary areas of expertise. This expansion aligns with Saudi Arabia’s Vision 2030 strategy, which aims to establish new economic pillars through giga-projects, AI-powered smart cities, and high-tech manufacturing.

“The Kingdom is rapidly evolving into a global hub for innovation,” said Faisal Alsarraj, PwC Middle East deputy country leader for Saudi Arabia. “With AI, sustainability, and diversification at the forefront, Saudi businesses are enhancing their competitive edge on the world stage.”

Cybersecurity Takes Center Stage

Despite their optimism, Saudi CEOs recognize the risks accompanying digital transformation. Cybersecurity has emerged as a top concern, with 49% of CEOs acknowledging significant exposure to cyber threats. In response, organizations are ramping up investments in AI-driven security measures and digital resilience to safeguard operations.

As Saudi Arabia enters the final five-year stretch to achieve Vision 2030, its CEOs are doubling down on transformation. Their strategic investments in AI, workforce upskilling, and sustainability are not only reshaping the business landscape but also solidifying the Kingdom’s position as a global leader in economic innovation.

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EU Moderates Emissions While Sustaining Economic Momentum

by THEFUTURE.TEAM

November 15, 2025

The European Union witnessed a modest decline in greenhouse gas emissions in the second quarter of 2025, as reported by Eurostat. Emissions across the EU registered at 772 million tonnes of CO₂-equivalents, marking a 0.4 percent reduction from 775 million tonnes in the same period of 2024. Concurrently, the EU’s gross domestic product rose by 1.3 percent, reinforcing the ongoing decoupling between economic growth and environmental impact.

Sector-By-Sector Performance

Within the broader statistics on emissions by economic activity, the energy sector—specifically electricity, gas, steam, and air conditioning supply—experienced the most significant drop, declining by 2.9 percent. In comparison, the manufacturing sector and transportation and storage both achieved a 0.4 percent reduction. However, household emissions bucked the trend, increasing by 1.0 percent over the same period.

National Highlights And Notable Exceptions

Among EU member states, 12 reported a reduction in emissions, while 14 saw increases, and Estonia’s figures remained static. Notably, Slovenia, the Netherlands, and Finland recorded the most pronounced declines at 8.6 percent, 5.9 percent, and 4.2 percent respectively. Of the 12 countries reducing emissions, three—Finland, Germany, and Luxembourg—also experienced a contraction in GDP growth.

Dual Achievement: Environmental And Economic Goals

In an encouraging development, nine member states, including Cyprus, managed to lower their emissions while maintaining economic expansion. This dual achievement—reducing environmental impact while fostering economic activity—is a trend that has increasingly influenced EU climate policies. Other nations that successfully balanced these outcomes include Austria, Denmark, France, Italy, the Netherlands, Romania, Slovenia, and Sweden.

Conclusion

As the EU continues to navigate its climate commitments, these quarterly insights underscore a gradual yet significant shift toward balancing emissions reductions with robust economic growth. The evolving landscape highlights the critical need for sustainable strategies that not only mitigate environmental risks but also invigorate economic resilience.