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Amazon’s New AI Shopping And Healthcare Assistants: What You Need To Know

Amazon is stepping up its game in the realm of artificial intelligence by testing new AI-powered shopping and healthcare assistants. As the company pushes to embed generative AI across a broader range of its services, consumers and tech enthusiasts alike are watching closely.

Key Developments

  • Artificial intelligence has become a primary investment focus for Amazon, being utilized in e-commerce, cloud technologies, devices, and healthcare.
  • Amazon’s existing AI offerings include shopping chatbots, seller assistants, and AI-based shopping guides.
  • Recently, new features appeared on Amazon’s website and mobile app in beta mode. They are being tested with a limited group of users.

Learn more about AI trends in global industries.

Shopping and Healthcare Integration

Amazon’s Interests AI invites users to describe what they’re interested in using natural language, such as “coffee brewing gadgets” or “latest pickleball accessories.” The AI then curates suitable products based on user descriptions. Notably, this feature is separate from Amazon’s main search bar.

Experimentation extends into healthcare with Health AI, a chatbot designed to:

  • Answer wellness-related queries
  • Provide information on common health conditions and care options
  • Recommend healthcare products such as medications and accessories

Unlike Amazon’s shopping chatbot, Health AI offers detailed medical advice, marked as “Clinically Reviewed” when vetted by licensed U.S. medical professionals.

Health AI also directs users to Amazon’s online pharmacy and One Medical services, which Amazon acquired for $3.9 billion in 2022.

Future Prospects

Amazon’s blog post reveals plans to roll out Interests AI to all U.S. users in the coming months. CEO Andy Jassy has noted nearly 1,000 generative AI applications developed or in development by Amazon staff. Besides e-commerce solutions, AWS customers can access a business chatbot dubbed Q.

Bitcoin Surges 23% In A Week As Investor Optimism Returns

Bitcoin was on track for a weekly gain of around 23% on Friday as a series of positive macroeconomic and policy developments boosted investor sentiment.

The cryptocurrency was trading about 6% higher at roughly $77,000, up from around $62,800 at the start of the week. Crypto-related stocks also rallied, with Coinbase and Circle gaining more than 9%, while Strategy rose 7%.

Macro Factors Fuel Rally

Bitcoin’s latest surge began Wednesday after Treasury yields fell sharply following a major intervention by the U.S. Treasury in the bond market. Lower yields eased pressure on risk assets and helped trigger a broader move into cryptocurrencies.

The rally was further amplified by a major short squeeze. Around $2.7 billion in crypto short positions were liquidated, according to CoinGlass.

Max Stuedlein, head of Partnerships at Sygnum APAC, said the move reflected an alignment of macroeconomic and policy catalysts, including the Treasury’s decision to increase buybacks of longer-dated government debt.

Clarity Act Boosts Sentiment

Investor confidence improved further on Thursday as the White House and crypto industry leaders made a final push to advance the Clarity Act in the coming weeks.

The legislation is widely viewed as a potential catalyst for the crypto market, although its chances of passing remain relatively limited.

Despite the rally, bitcoin remains well below its 2026 high of $94,820 reached in January and its all-time high of $126,198, set last October.

Analysts See More Volatility Ahead

Lucy Gazmararian, founder and managing partner at Token Bay Capital, said the crypto market may be approaching the end of its bear cycle.

She expects bitcoin could experience one more decline of around 20% before the market turns, pointing to historical cycles and the recent liquidation of heavily leveraged short positions.

Gazmararian also described bitcoin as a long-term hedge against monetary debasement, while warning that its short-term price remains highly volatile and driven by market cycles.

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