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Zero VAT on products to benefit vulnerable groups

Minister of Finance Makis Keravnos has announced the implementation of 0% VAT on certain products, aiming mainly at vulnerable groups, young couples and the middle class.

The announcement was made following a 10 October meeting he had at the Presidential Palace with the President of the Republic Nikos Christodoulides.

The products to be included in a proposal that will be submitted to the next Cabinet meeting, according to Keravnos, include children’s diapers, adult diapers, baby formula, hygiene products for women, fruits and vegetables. These products will be sold “with zero VAT, without a specific expiration date” for the measure.

“We believe that these products are products that mainly concern young couples, the middle class,” Keravnos said, adding that “we feel that at the moment it is time for this category of products to re-enter the zero VAT rate.”

The Finance Minister said that the economic policy followed by the Government “is a policy that aims to financial stability, sustainability and resilience of the economy in this difficult geopolitical environment that we live in, to strengthen the middle class and vulnerable groups.”

He noted that according to data the government presented, “as a result of the economic policy we are pursuing, the middle class has been strengthened and from 58.6% of the population in 2015 it has reached 64.1%.” Therefore, according to Keravnos, “the guiding principle of any economic and social policy is the strengthening of the middle class, which has traditionally been the backbone of the economy and the society.”
Asked about possible criticism regarding reintroducing products with zero VAT rate, Keravnos said that the government does not act on “any populism or unnecessary criticism” but “we are following and implementing policies based on the needs of the society and the economy.”

YouTube Enhances Podcast Experience With AI And Smart Playback Features

YouTube Advances Its Podcast Strategy

YouTube is expanding its podcast offering with a set of new features for Premium subscribers, including AI-powered recommendations, an Auto Speed playback setting and an updated on-the-go listening mode. The additions are designed to improve podcast discovery and make audio content easier to consume across different listening environments.

Redefining Content Discovery

The new recommendation system uses artificial intelligence to suggest podcasts based on users’ listening habits, interests and previously consumed content. The launch comes as competition intensifies across the podcast industry, with major platforms investing heavily in personalized content discovery and audience retention. Growing interest in video podcasts has also prompted streaming and technology companies to expand podcast-related offerings as they compete for user engagement.

Optimized Playback With Auto Speed

YouTube’s new Auto Speed feature automatically adjusts playback speed throughout an episode based on pacing and content delivery. Unlike traditional speed controls, which apply a fixed playback rate, the feature is designed to adapt dynamically to different speaking styles and segments while maintaining clarity and comprehension. The update aims to help listeners consume content more efficiently without manually adjusting playback settings.

Seamless On-The-Go Listening

An updated listening mode introduces controls designed for users who consume podcasts while commuting, exercising or multitasking. The feature includes shortcuts for skipping ahead, returning to previous sections and moving directly to the next episode. By simplifying navigation, YouTube is seeking to improve the background listening experience for audio-focused users.

Strategic Positioning In A Competitive Market

The latest updates build on YouTube’s broader push into audio content and subscription services. Earlier initiatives included the Ask Music feature, which allows Premium subscribers to generate personalized playlists and radio stations. According to the company, Premium users logged more than 800 million hours of podcast listening in April 2026, while YouTube Podcasts surpassed 1 billion monthly active users. Those figures highlight the platform’s growing presence in a market traditionally dominated by dedicated audio services.

Availability Across Platforms

Currently, both the Auto Speed feature and the on-the-go mode are available for Premium users on Android devices, with plans to expand support to iOS in the coming months. This phased rollout highlights YouTube’s focus on enhancing user experience across diverse operating systems, ensuring that its premium offerings meet the evolving needs of its global user base.

Conclusion

By infusing its podcast model with AI-driven personalization and smart playback features, YouTube is not only refining the user experience but also positioning itself strongly against competitors. As the podcast market continues to swell, such strategic innovations are essential for maintaining and growing user engagement in a highly competitive digital ecosystem.

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