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Zero VAT on products to benefit vulnerable groups

Minister of Finance Makis Keravnos has announced the implementation of 0% VAT on certain products, aiming mainly at vulnerable groups, young couples and the middle class.

The announcement was made following a 10 October meeting he had at the Presidential Palace with the President of the Republic Nikos Christodoulides.

The products to be included in a proposal that will be submitted to the next Cabinet meeting, according to Keravnos, include children’s diapers, adult diapers, baby formula, hygiene products for women, fruits and vegetables. These products will be sold “with zero VAT, without a specific expiration date” for the measure.

“We believe that these products are products that mainly concern young couples, the middle class,” Keravnos said, adding that “we feel that at the moment it is time for this category of products to re-enter the zero VAT rate.”

The Finance Minister said that the economic policy followed by the Government “is a policy that aims to financial stability, sustainability and resilience of the economy in this difficult geopolitical environment that we live in, to strengthen the middle class and vulnerable groups.”

He noted that according to data the government presented, “as a result of the economic policy we are pursuing, the middle class has been strengthened and from 58.6% of the population in 2015 it has reached 64.1%.” Therefore, according to Keravnos, “the guiding principle of any economic and social policy is the strengthening of the middle class, which has traditionally been the backbone of the economy and the society.”
Asked about possible criticism regarding reintroducing products with zero VAT rate, Keravnos said that the government does not act on “any populism or unnecessary criticism” but “we are following and implementing policies based on the needs of the society and the economy.”

Meta’s Muse Is Outpacing ChatGPT In Early Mobile Adoption, New Data Suggests

Meta’s new AI app, Muse, may be emerging as one of the company’s strongest consumer launches to date. Fresh estimates from market intelligence firm Apptopia suggest the app has outperformed ChatGPT in early mobile traction, at least in the U.S. and Canada.

According to Apptopia, Muse recorded more downloads in its first 12 days on the market than ChatGPT did during the comparable period after its mobile debut. The comparison, limited to the U.S. and Canada, puts Muse’s iOS downloads at 1.8 million versus 1.3 million for ChatGPT over the same initial window.

A Strong Early Start Across Platforms

In total, Muse has reached 2.8 million global installs in its first 12 days, according to the firm. The app’s momentum also appears to be holding. After debuting at No. 2 on the U.S. App Store, Muse has since climbed to No. 1, surpassing ChatGPT, according to reporting from Business Insider. Appfigures had previously estimated that Muse crossed 1 million downloads shortly after launch.

That early rise matters because app-store performance in the first days after launch often signals whether a product can sustain consumer attention beyond initial curiosity. In Meta’s case, the data suggests Muse is not simply benefiting from novelty; it is gaining ground quickly enough to challenge the category leader.

Daily Users Show Similar Momentum

Apptopia’s estimates point to another favorable comparison for Meta: daily usage. In the U.S. alone, Muse is said to have 642,000 daily active users, well above the 231,000 ChatGPT had at the same stage of its mobile rollout.

To make the comparison fairer, Apptopia also narrowed the analysis to iOS only, since ChatGPT launched on iPhone before expanding more broadly. Even under that tighter lens, Muse still comes out ahead, with 359,000 daily active users on iOS compared with ChatGPT’s earlier figure.

Why Meta Has An Advantage

Third-party estimates are not the same as internal company data, and Apptopia cannot see Meta’s proprietary numbers. Still, even directional data suggests Muse may be on track to become a meaningful consumer product for Meta.

That possibility is strengthened by Meta’s distribution advantage. The company has already demonstrated how powerful its ecosystem can be with Threads, which surpassed 500 million users after heavy promotion across Instagram and Facebook. Muse is likely to receive a similar boost, especially because it can connect across Facebook, Instagram, and WhatsApp.

Apptopia does not track Meta’s internal promotion strategy, but its data indicates that more than 95% of Muse users are also Facebook users, while 63% are Instagram users. That overlap underscores how effectively Meta can move users across its products when it chooses to prioritize a launch.

The Strategic Test For Meta

For Meta, the early signal from Muse is less about one app’s download count than about whether the company can turn its scale into durable AI adoption. The first test is attention. The harder one is retention.

If Muse can convert early downloads into habitual use, Meta may have found a new front door into its AI ambitions. If not, the app risks becoming another example of how easily mobile hype can spike before settling back down.

Meta, which was asked for comment, has not yet released public figures on Muse’s early adoption.

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