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Zero VAT on products to benefit vulnerable groups

Minister of Finance Makis Keravnos has announced the implementation of 0% VAT on certain products, aiming mainly at vulnerable groups, young couples and the middle class.

The announcement was made following a 10 October meeting he had at the Presidential Palace with the President of the Republic Nikos Christodoulides.

The products to be included in a proposal that will be submitted to the next Cabinet meeting, according to Keravnos, include children’s diapers, adult diapers, baby formula, hygiene products for women, fruits and vegetables. These products will be sold “with zero VAT, without a specific expiration date” for the measure.

“We believe that these products are products that mainly concern young couples, the middle class,” Keravnos said, adding that “we feel that at the moment it is time for this category of products to re-enter the zero VAT rate.”

The Finance Minister said that the economic policy followed by the Government “is a policy that aims to financial stability, sustainability and resilience of the economy in this difficult geopolitical environment that we live in, to strengthen the middle class and vulnerable groups.”

He noted that according to data the government presented, “as a result of the economic policy we are pursuing, the middle class has been strengthened and from 58.6% of the population in 2015 it has reached 64.1%.” Therefore, according to Keravnos, “the guiding principle of any economic and social policy is the strengthening of the middle class, which has traditionally been the backbone of the economy and the society.”
Asked about possible criticism regarding reintroducing products with zero VAT rate, Keravnos said that the government does not act on “any populism or unnecessary criticism” but “we are following and implementing policies based on the needs of the society and the economy.”

Eurobank Plans €1 Billion Investment In AI And Digital Banking By 2028

Eurobank plans to invest about €1 billion in technology from 2025 through 2028, its largest technology investment program to date. The Banking Forward strategy focuses on digital banking, artificial intelligence, customer experience and a “phygital” model combining digital services with face-to-face support.

Digital Banking Dominates Customer Activity

Digital channels already account for 96% of Eurobank transactions, with 61% completed through the Eurobank Mobile App. Among customers aged 35 and under, digital adoption reaches 94%.

Customers make about 574 million annual logins across e/m-banking and more than 1 million digital transactions each day. During the first half of 2026, one in three banking products was acquired digitally.

AI Moves Into Everyday Banking

Eurobank is expanding the use of AI through tools including EVA, its digital customer assistant, and myEVA, an AI-powered voice assistant for employees. The technology is also being applied to mortgage assessments, customer feedback analysis and contractual documents.

The bank’s technology architecture is built around five areas: digital channels, customer experience orchestration, data and AI, core banking, and infrastructure and cloud. About 50% of its applications and digital channels are already cloud-based.

Investment Extends Beyond Technology

The program is intended to reshape how Eurobank operates, combining automation and AI with employee development and human support. The bank says the approach is designed to improve services while maintaining access to face-to-face banking when customers need it.

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