YouTube Expands Likeness Detection Technology To Protect Celebrity Identities

by THEFUTURE.TEAM

April 22, 2026

Reinventing Content Protection For The Digital Age

YouTube is expanding its content protection tools by introducing likeness detection technology designed to identify AI-generated faces. The system builds on the company’s existing Content ID infrastructure, extending its capabilities beyond copyright to address the growing use of synthetic media.

Empowering Entertainment Industry Leaders

The tool is designed for talent agencies, management companies, and public figures seeking greater control over how their image is used online. Agencies, including CAA, UTA, WME and Untitled Management, have contributed feedback during development.

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Participation does not require individuals to operate their own YouTube channels. Once enrolled, the system scans uploaded content for unauthorized use of a person’s likeness. Rights holders can request removal, flag privacy violations, or submit copyright-related claims, while existing policies around parody and satire remain in place.

Future Innovations And Regulatory Engagement

Further development is expected to include voice detection, expanding protection to cover unauthorized audio use. At the same time, YouTube is supporting regulatory efforts such as the NO FAKES Act, which aims to establish legal safeguards against misuse of AI-generated identities.

A Strategic Move In The Face Of Deepfake Challenges

Although the current volume of removals remains limited, the rollout reflects a broader shift toward proactive moderation of AI-generated content. The expansion of likeness detection signals an effort to address risks associated with deepfakes while strengthening protections for creators and public figures.

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Cyprus Puts AI At The Heart Of Its Shipping Strategy

by News Editor

August 28, 2026

The Cyprus Shipping Chamber (CSC) has backed the proposed National Artificial Intelligence (AI) Strategy 2032 following a meeting with Chief Scientist for Research, Innovation and Technology Demetris Skourides.

Skourides presented the strategy to members of the chamber’s Digitalisation Committee, which focuses on technology and communications affecting shipping companies and vessel operations. The committee also follows the International Maritime Organisation’s work on navigation, communications and search and rescue.

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The CSC said it looked forward to continued cooperation with Skourides and the Deputy Ministry of Research, Innovation and Digital Policy as the strategy moves towards implementation.

AI Could Cut Shipping Costs

Public consultation on the strategy runs until August 31. According to the government’s consultation notice, Cyprus aims to become a trusted AI centre in the eastern Mediterranean by 2032 and a European base for AI services connecting the EU with neighbouring regions.

For the shipping industry, the draft strategy targets fuel savings of 10% to 20% and maintenance cost reductions of 30% to 40%. Proposed applications include AI-assisted route planning, predictive maintenance and digital models of vessels.

Routing systems could combine weather, currents, fuel prices and vessel performance, while digital models would use sensor data to identify potential maintenance problems before equipment fails. AI tools could also help crews and operators track regulatory changes, coordinate with ports and identify safety risks.

Maritime Data And Autonomous Technology

The strategy also proposes a shared maritime data space where companies could contribute anonymised datasets for AI training while protecting commercially sensitive information. Other measures include supervised testing of autonomous surface vessels, drone inspections and the creation of a maritime centre of excellence to support testing and adoption.

Human oversight would remain central. Qualified professionals would retain final authority over decisions, while independent assessments and the withdrawal of systems that fail safety, compliance or performance requirements would be required. The projected savings are targets rather than results already achieved.

Broader AI Strategy

The government’s wider AI framework includes eight strategic objectives covering productivity, public services, skills, data infrastructure and accountability.

Skourides has previously said that “AI must serve people” and that people must remain in control. The strategy therefore also proposes training, reskilling and practical support to help employees, businesses and public servants use and assess AI effectively.

Businesses, professional bodies, researchers and citizens can submit feedback through the government’s e-consultation platform until August 31, with submissions to be considered for inclusion in the final strategy.

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