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YouTube Enhances Shorts With Shoppable Product Stickers To Amplify Engagement

by THEFUTURE.TEAM

June 19, 2025

In a bold move to further monetize its content ecosystem, YouTube has unveiled an enhanced Shopping experience for Shorts. This latest update introduces shoppable product stickers, empowering creators to promote products seamlessly within their videos while offering viewers an intuitive pathway to shop.

Redefining The Shoppable Interface

Gone are the days of static banners. The new system allows creators to tag products within their Shorts, triggering the automatic generation of a prominently placed sticker. This streamlined approach replaces the traditional banner located at the bottom-left of the video, providing a direct visual cue that the products are shoppable. When multiple items are tagged, viewers can tap the downward arrow on the sticker to view the full product lineup before being redirected to the retailer’s website.

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Driving Engagement And Revenue Growth

During recent tests, YouTube observed that Shorts featuring these innovative shopping product stickers garnered over 40% more clicks compared to those with the previous Shopping button. This increase in interactivity not only enhances viewer engagement but also presents creators with a compelling opportunity to boost their earnings.

Global Rollout And Future Integrations

The shoppable product stickers are set to roll out globally over the coming week, with the exception of South Korea, where the feature will launch shortly thereafter. At Cannes Lions 2025, YouTube CEO Neal Mohan highlighted the platform’s staggering average of over 200 billion daily views for Shorts, underscoring its significant impact in the digital video landscape.

Additionally, Mohan announced that Google’s groundbreaking Veo 3 video generator — capable of producing both video and accompanying soundtracks — is scheduled to integrate with Shorts later this summer. This forthcoming integration further cements YouTube’s commitment to technological innovation and its strategic approach to enhancing content monetization.

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Foreign Firms Contribute €3.5 Billion To Cyprus Economy In 2023

by THEFUTURE.TEAM

November 12, 2025

Recent Eurostat data reveals that Cyprus remains an outlier within the European Union, where foreign-controlled companies contribute minimally to the nation’s employment figures and economic output. While these enterprises have a substantial impact in other member states, in Cyprus they account for only 10 percent of all jobs, a figure comparable only to Italy and marginally higher than Greece’s 8 percent.

Employment Impact

The report highlights that foreign-controlled companies in Cyprus employ 32,119 individuals out of a total workforce that, across the EU, reaches 24,145,727. In contrast, countries such as Luxembourg boast a 45 percent job share in foreign-controlled firms, with Slovakia and the Czech Republic following closely at 28 percent.

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Economic Output Analysis

In terms of economic contribution, these enterprises generated a total value added of €3.5 billion in Cyprus, a small fraction compared to the overall EU total of €2.39 trillion. Notably, Ireland leads with 71 percent of its value added stemming from foreign-controlled firms, followed by Luxembourg at 61 percent and Slovakia at 50 percent. On the lower end, France, Italy, Greece, and Germany exhibit values below 20 percent.

Domestic Versus Foreign Ownership

The data underscores Cyprus’s heavy reliance on domestically controlled enterprises for both employment and economic output. However, it is important to note that certain businesses might be owned by foreign nationals who have established companies under Cypriot jurisdiction. As a result, these firms are classified as domestically controlled despite having foreign ownership or management components.

Conclusion

This analysis emphasizes the unique role that foreign-controlled enterprises play within the Cypriot economy. While their overall impact is limited compared to some EU counterparts, the presence of these companies continues to contribute significantly to the island’s economic landscape.