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YouTube Create Eyes iOS Launch Amid Fierce Competition in Mobile Editing

by THEFUTURE.TEAM

June 29, 2025

Google is set to extend the reach of YouTube Create to iOS devices nearly two years after its exclusive Android debut. The company is actively recruiting engineers in Bengaluru, India, to spearhead the development of this new version, signaling its determination to challenge established video editing platforms.

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Engineers Mobilize for a Strategic iOS Expansion

Job listings reviewed by TechCrunch highlight Google’s focused efforts to bring its mobile video editing tool to iOS. With positions aimed at software engineering in Bengaluru, the initiative marks a pivotal step in broadening YouTube Create’s capabilities beyond its initial U.S. and select international markets.

Meeting Creator Demands With Comprehensive Tools

YouTube Create was designed with creators in mind, offering a suite of free editing tools that include stickers, GIFs, and special effects suited for both YouTube Shorts and longer-form content. Developed after consultations with 3,000 content creators, the app aims to meet the evolving needs of its user base.

Confronting Dominance in a Competitive Market

Despite its thoughtful design, YouTube Create currently lags behind competitors such as CapCut and InShot. Analysis by Sensor Tower underscores the vast gap in both downloads and engagement metrics; while CapCut and InShot have managed tens of millions of downloads and robust user interaction, YouTube Create’s figures remain modest in comparison.

Retention Challenges and Evolving User Engagement

Even as YouTube Create experiences a 28% year-over-year increase in monthly active users—a pace that outstrips the modest gains of its peers—the platform faces significant retention hurdles. With a 90-day retention rate of only 1%, compared to CapCut’s 7% and InShot’s 4%, the app must overcome serious challenges to secure ongoing user loyalty.

Geographic Diversification And Future Market Potential

While India’s share of YouTube Create’s monthly active users has dipped from 67% to 51%, the app is steadily gaining traction in other key markets such as Indonesia, Germany, Brazil, and the U.K. Notably, several regions, including Spain, South Korea, France, and Singapore, have experienced significant year-over-year growth in user engagement.

Google’s venture into the iOS ecosystem is expected to further recalibrate the mobile video editing landscape. However, as the analytics suggest, the battle against dominant competitors is set to require not only technological innovation but a strategic focus on user retention and market diversification.

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Cyprus Expected Working Life Reaches 39.5 Years, Above EU Average

People in Cyprus are expected to spend 39.5 years in the workforce, around two years longer than the European Union average of 37.5 years, according to the latest Eurostat data for 2025.

The figure places Cyprus among the EU countries with the longest expected working lives.

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Cyprus Ranks Above EU Average

Only a handful of member states recorded higher figures than Cyprus. The Netherlands topped the ranking at 44 years, followed by Sweden at 43.4 years, Denmark at 42.6 years, and Estonia at 41.5 years.

At the other end of the ranking were Romania with 32.7 years, Italy with 33.0 years, Bulgaria with 34.6 years and Greece with 35.3 years.

Gender Gap Remains Wider Than EU Average

Men in Cyprus are expected to remain in work for 42.1 years, compared with 36.7 years for women. The gap of 5.4 years exceeds the EU average gender gap of 4.1 years.

Across the bloc, Lithuania, Latvia and Estonia were the only countries where women were expected to spend longer in employment than men. Finland recorded the smallest positive gender gap at 0.7 years.

Italy posted the widest gap at 8.9 years, followed by Romania at 6.9 years, Greece at 6.7 years and Malta at 6.3 years.

Working Lives Continue To Lengthen

Between 2016 and 2025, expected working life in Cyprus increased by 3.5 years, placing the country among the strongest performers in the EU over the period. Men’s expected working life rose by 3.3 years, while women’s increased by 3.6 years.

Across the EU, every member state recorded an increase. Malta posted the largest gain at 4.9 years, followed by Hungary and Ireland at 4.2 years each, and the Netherlands at 4.1 years.

Malta’s increase was driven largely by women, whose expected working life rose by 7.8 years, the biggest increase recorded across the bloc.

By comparison, Romania, Spain, Italy, Germany and Austria recorded gains of two years or less over the same period.

Women’s Working Lives Increase Faster Across Europe

Women’s expected working life increased faster than men’s in most EU countries. Denmark, Romania, Sweden and Greece were the main exceptions.

In Cyprus, gains for men and women were broadly similar, alongside Bulgaria, Belgium and Slovenia.