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XChat Launch Marks A Strategic Pivot In X’s Messaging Landscape

On Friday, X introduced XChat, the company’s standalone messaging application, to the public. Initially available on iOS, the app offers an array of features including text messaging, file sharing, audio and video calls, and group chats.

Early Testing And Strategic Vision

The launch follows a period of public beta testing, during which selected users provided feedback on functionality and performance. Insights from this phase helped shape the product beyond basic messaging, with a focus on integrating file sharing, multimedia communication, and compatibility with broader services being developed within X’s ecosystem.

Repositioning The ‘Everything App’

The rollout reflects a shift in strategy. Earlier plans centred on building a single “everything app” that combined messaging, payments, and commerce. The current approach separates these functions into distinct applications. XChat focuses on communication, while other services, including payments, are being developed independently to improve performance and usability.

Security And Privacy Under Scrutiny

At launch, XChat includes features such as end-to-end encryption, PIN protection, message editing and deletion, disappearing messages, and screenshot blocking. X states that the app does not include ads or tracking. However, comparisons with platforms such as Signal have led to ongoing scrutiny regarding encryption standards. Broader adoption is expected to bring further independent evaluation of these claims.

Transitioning Communities And Future Outlook

XChat is expected to replace X’s Communities feature, which is being phased out following low usage and increased spam activity. This transition may support early adoption among existing users who relied on group-based interactions. Benji Taylor indicated that additional updates and features are planned, suggesting continued development beyond the initial release.

A New Twitter-Inspired Social Network Is Taking Shape

A new social network called Twitter.now is entering the market, with a founding team that includes former Twitter trademark counsel Stephen Coates. The service is being developed by startup Operation Bluebird.

As Ars Technica reported, X sued the company last year and asked a Delaware judge to block the launch. Operation Bluebird argued in a petition that X had abandoned trademarks including “Twitter” and “Tweet.”

Coates has said the project is not an attempt to recreate the original Twitter. In a LinkedIn post, he described the platform as a new public space focused on trust, transparency and user choice.

AI System To Rate Posts

Twitter.now is currently being tested, with early access priced at $20. Its main feature is VERA, an AI system designed to evaluate posts, verify claims and provide sources and context.

Posts receive a trust score, with users eventually able to set a minimum score to filter their feeds. The company says this approach will give people more control over what they see instead of leaving those decisions entirely to an algorithm.

Moderation Remains A Challenge

Scaling moderation will be one of the platform’s biggest tests. Social networks have repeatedly struggled with content moderation as their communities grow, and newer platforms such as Bluesky have faced similar criticism.

Operation Bluebird says VERA will form the basis of its moderation and verification system. A second version is already planned, with expanded tools that would let users set a specific trust threshold for the posts appearing in their feeds.

For now, Twitter.now remains in an early testing phase, combining the familiarity of the Twitter name with an AI-driven approach to evaluating online information.

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