X is changing how it pays creators, replacing its existing Revenue Sharing programme with a new system called Original Content Rewards.

The platform will stop accepting new participants into Revenue Sharing, while current participants will continue receiving payments through September 7. Applications for the new programme will open on September 8.

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Creators will still need to subscribe to an X Premium tier and meet minimum eligibility requirements, including at least 500 verified followers and 500,000 Home Timeline impressions from verified users over a 90-day period.

X Puts More Weight On Originality

The biggest change is the new programme’s focus on original content.

Eligible material can include original reporting and analysis, photos and videos created by the user, as well as original memes and graphics. Commentary can also qualify, provided creators add meaningful value when using material produced by others.

Posts that simply copy content from another account, download and re-upload it, or repost material without meaningful transformation will not qualify.

X Seeks To Change Creator Incentives

The move follows several attempts by X to reform its Revenue Sharing programme. In April, for example, the company reduced payments to aggregators and accounts focused on clickbait. Some of those changes triggered criticism from popular creators, prompting X owner Elon Musk to reverse certain adjustments.

X said the existing programme had reached a point where its incentives were “misaligned.”

Allegra Jacchia of X said creators should focus on bringing new content to the platform rather than maximising payouts. Instead of continuing to add rules and exceptions, the company decided to create a new programme built around originality.

The company also plans to refine the system over time, improve its models and gradually raise the bar for eligibility.