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X Replaces Revenue Sharing With New Original Content Rewards Program

X is changing how it pays creators, replacing its existing Revenue Sharing programme with a new system called Original Content Rewards.

The platform will stop accepting new participants into Revenue Sharing, while current participants will continue receiving payments through September 7. Applications for the new programme will open on September 8.

Creators will still need to subscribe to an X Premium tier and meet minimum eligibility requirements, including at least 500 verified followers and 500,000 Home Timeline impressions from verified users over a 90-day period.

X Puts More Weight On Originality

The biggest change is the new programme’s focus on original content.

Eligible material can include original reporting and analysis, photos and videos created by the user, as well as original memes and graphics. Commentary can also qualify, provided creators add meaningful value when using material produced by others.

Posts that simply copy content from another account, download and re-upload it, or repost material without meaningful transformation will not qualify.

X Seeks To Change Creator Incentives

The move follows several attempts by X to reform its Revenue Sharing programme. In April, for example, the company reduced payments to aggregators and accounts focused on clickbait. Some of those changes triggered criticism from popular creators, prompting X owner Elon Musk to reverse certain adjustments.

X said the existing programme had reached a point where its incentives were “misaligned.”

Allegra Jacchia of X said creators should focus on bringing new content to the platform rather than maximising payouts. Instead of continuing to add rules and exceptions, the company decided to create a new programme built around originality.

The company also plans to refine the system over time, improve its models and gradually raise the bar for eligibility.

Cyprus’ Strong Youth Employment Rate Still Does Not Guarantee Early Independence

Young people in Cyprus have a relatively high employment rate, but they leave the parental home later than the EU average, according to Eurostat data.

Cypriots left home at an average age of 27 in 2025, compared with 26.3 years across the EU. At the same time, 72.3% of people aged 20 to 29 in Cyprus were employed, well above the EU average of 65.5%.

Strong Employment Does Not Mean Early Independence

Only nine countries recorded higher youth employment rates than Cyprus. Iceland led at 85.3%, followed by the Netherlands at 84%, Malta at 82.1%, Switzerland at 78.3% and Germany at 77%.

Norway recorded 76.5%, Ireland 76.1%, Denmark 74.8% and Austria 74.6%. Eurostat said countries where young people leave home earlier generally tend to have higher youth employment rates.

Southern Europe Sees Later Moves

Finland had the lowest average age for leaving the parental home at 21.4 years, followed by Denmark at 21.8 and Estonia and Lithuania at 22.7. Croatia recorded the highest average at 31.5 years, followed by Greece and Slovakia at 30.9. Spain and Italy both stood at 30.2 years.

Across the EU, the average has remained close to 26 since 2002, rising only slightly from 26.2 years in 2024 to 26.3 years in 2025.

Cyprus Labour Market Is Cooling

The figures come as Cyprus’ labor market shows some signs of easing, although demand for workers remains relatively strong by European standards.

Separate Eurostat data showed Cyprus had the EU’s largest annual decline in its job vacancy rate in the second quarter of 2026. The rate fell to 2.6% from 3.3% a year earlier, but remained above the EU average of 2.0% and the euro area average of 2.1%.

Cost Of Living Remains A Factor

Housing and other living costs can also affect how quickly young workers establish independent households. Eurostat reported that Cyprus’ household consumption price level was 89.2% of the EU average in 2025.

A relatively lower overall price level does not eliminate affordability pressures for people on modest incomes. For younger workers, the issue can be whether wages are sufficient to cover rent, utilities, food and other basic expenses.

Cyprus therefore combines relatively high youth employment with a later transition to independent living, suggesting that access to work and the ability to afford a separate household do not always move together.

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