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X Bets On A Better Video Editor To Lure Original Creators And Reduce Recycled Content

X is rolling out new video editing and recording tools for its iOS app as the platform seeks to encourage more original content and strengthen its creator ecosystem.

A Push Toward Original Video

The update introduces several features aimed at helping creators produce and edit videos directly within the app. New tools include multilingual caption overlays with customizable styles and green-screen effects that can use photos from a user’s camera roll or other posts on X.

“One of our biggest priorities is to give creators the tools to create original content [and] reward those creators,” X Head of Product Nikita Bier wrote in a post on the platform.

“We have plenty more updates coming to the video editor in the coming weeks,” he added.

Encouraging Native Content

According to Bier, the goal is to make it easier for creators to publish original videos on X rather than reposting content from other platforms.

Video has become an increasingly important part of X’s strategy. Bier said posts containing video already account for nearly half of all impressions on the platform, investing in creator tools a key priority.

Competition For Creators Intensifies

The launch comes as major social media platforms compete to attract and retain creators through editing tools, audience reach and monetisation programmes.

While X already offers creator revenue sharing, it faces competition from platforms such as YouTube, TikTok and Meta, all of which provide more mature creator ecosystems and established content management tools.

Meta, for example, allows Reels creators to report unauthorised reposts and add attribution to eligible content, while YouTube has long relied on automated systems to identify copyrighted uploads.

Spam And Bots Remain A Challenge

The new editing tools also arrive as X continues its broader efforts to combat spam and automated accounts. Earlier this year, Bier said the company was detecting and suspending around 208 bots per minute, adding that a significant share of the product team remained focused on anti-spam development.

The challenge extends beyond X. Reddit has introduced AI-powered tools to combat increasingly sophisticated spam, while Digg shut down its app earlier this year after citing the growing difficulty of managing automated content.

For now, X’s new video editor and recorder are available only on iOS, while the Android version remains under development.

Europe’s Deadly Summer Heat Exposed The Cost Of A Warming Continent

Europe experienced its deadliest summer for heat-related deaths on record in 2026, with an estimated 24,400 excess deaths linked to extreme temperatures across 30 countries. Researchers estimate that human-induced climate change was responsible for around 32,000 of the deaths attributed to heat in the study’s broader analysis, accounting for 65% of the total.

The findings highlight the growing public-health consequences of global warming, largely driven by fossil fuel use, as extreme heat becomes more frequent and severe.

A Summer Of Dangerous Heat

Between June and August, heatwaves pushed temperatures in Western Europe to an average of 2.9°C above the 1991–2020 norm, with some days reaching 12°C above average. Nearly a third of estimated heat-related deaths occurred during a particularly intense heatwave between 17 June and 1 July.

“These numbers are a stark reminder that our hotter, more extreme summers are having an increasingly severe impact on public health,” said Dr Clair Barnes, a researcher at Imperial College London and co-author of the study.

The estimated toll exceeded previous peaks of around 29,000 deaths in summer 2022 and 28,000 in 2003 across the region studied.

How Researchers Estimated The Toll

Researchers modelled the relationship between temperature and mortality across 854 urban areas in the EU, UK, Norway and Switzerland, covering around 40% of the population in the 30 countries studied.

The analysis incorporated temperature records, age, socioeconomic conditions, environmental factors and access to healthcare. By comparing actual temperatures with those expected without human-induced warming, the team estimated the additional deaths attributable to climate change.

Final official mortality figures for summer 2026 are not yet available in many countries, and heat-related deaths are often underreported because their effects can be difficult to identify directly.

Older People Face The Greatest Risk

People aged 85 and over accounted for roughly half of the estimated deaths. However, the impact extended across age groups, with around 800 excess deaths among adults aged 20–44 and approximately 6,000 among people under 65.

Southern Europe experienced the highest mortality burden, reflecting hotter temperatures and other vulnerabilities, including air pollution, limited green space and unequal access to healthcare and heat-alert systems.

Italy, France And Spain Record Highest Toll

Italy recorded an estimated 13,303 heat-related excess deaths, followed by France with 7,268 and Spain with 6,824. Germany recorded around 6,340, while the UK saw an estimated 4,354 deaths.

In the UK, the heat also placed significant pressure on healthcare services. Andrew Hartle, Professor of Practice of Anaesthesia at Imperial College Healthcare, said demand during the summer resembled that of a severe winter virus season.

Cities Urged To Strengthen Heat Protection

Researchers say cities can reduce the risks through climate shelters, external shading and building retrofits, alongside measures to help residents avoid exposure during the hottest hours. Checking on vulnerable people, staying hydrated and following heat alerts are also important.

The researchers stress that adaptation must go hand in hand with reducing fossil fuel use to limit further warming. The findings underline that extreme heat is already a major public-health threat across Europe, with thousands of lives at risk each summer.

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