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World Launches Agentkit To Verify AI-Driven Online Transactions

Proving Humanity In A Digital Era

World, co-founded by Sam Altman, is at the forefront of a new technological frontier by developing what it calls “proof of human” solutions. In an internet ecosystem increasingly saturated with AI-generated content, this initiative targets the critical challenge of authenticating users in real-time.

The Emergence Of Agentic Commerce

Use of AI agents for online browsing and transactions is increasing, allowing users to automate purchases and interactions. This shift introduces risks, including fraud and misuse at scale. Tools for Humanity, the company behind World, has released a beta version of Agentkit to support verification in these environments.

Securing Transactions With World ID

Agentkit is designed for integration into commercial websites and relies on World ID, a digital identity created through an iris scan using the company’s Orb device. Biometric data is converted into an encrypted identifier, which can be used to confirm that actions are linked to a verified individual.

Innovative Integration With Blockchain-Based Payments

The system supports the x402 protocol, developed in collaboration with Coinbase and Cloudflare. The protocol enables automated transactions between systems, while linking activity to verified identities. Registering an AI agent with a World ID allows platforms to associate automated actions with a specific user.

Industry Impact And Future Prospects

Companies, including Amazon and Mastercard, are expanding the use of automated purchasing tools, increasing demand for verification systems. According to Tools for Humanity Chief Product Officer Tiago Sada, Agentkit enables delegation of actions to AI agents while maintaining user-level accountability.

Beta Testing And The Road Ahead

Agentkit is currently available to developers in beta. Broader adoption depends on the uptake of World ID and supporting infrastructure. The rollout reflects efforts to address verification challenges as automated systems become more widely used in digital commerce.

Meta’s $18 Billion Settlement Limits State Claims Over Children’s Data

Meta’s $18 billion settlement with attorneys general from 29 U.S. states includes a provision limiting future state claims over the company’s use of children’s data for age-assurance systems.

Under the agreement, Meta must develop, train and begin testing a system to identify users under 13 within a year of the settlement taking effect. The company already uses AI-based age-detection tools, although the agreement does not require the new system to use AI.

States Agree To Limits On Future Claims

The Children’s Online Privacy Protection Act (COPPA) generally restricts the collection and retention of personal data from children under 13. Under the settlement, the 29 state attorneys general agreed not to bring past, present or future claims under COPPA or similar state laws over the specified use of children’s data.

Meta will not be permitted to use information from users under 13 for advertising, marketing or algorithmic optimisation.

Federal Enforcement Remains Unclear

COPPA is primarily enforced by the Federal Trade Commission, which is not a party to the agreement. That leaves open the possibility of separate federal action over how Meta collects or uses children’s data.

Another issue is whether Meta can keep age-assurance data isolated from its other systems. An independent auditor will monitor compliance, but the settlement does not fully specify what data Meta can retain for training, how long it can be stored or whether derived insights can be used elsewhere.

Legal Risks Remain

Joshua Wurtzel, a partner at Schlam Stone & Dolan, said states could still pursue claims if Meta uses the data outside the settlement’s limits. Such cases could depend on how those limits are interpreted.

Peter Jackson, a data and intellectual property attorney at Greenberg Glusker, said the provision could “disincentivize future enforcement actions.”

The agreement gives Meta greater legal certainty around using children’s data for age assurance, but questions remain over federal enforcement, data retention and secondary use.

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