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Will AI Replace Human Creativity In The Gaming Industry?

As artificial intelligence (AI) continues to permeate various sectors, it brings both opportunities and concerns. In the gaming industry, where innovation and creativity are paramount, the question of whether AI might replace human workers is gaining attention.

In a recent interview with the BBC, PlayStation executives Hermen Hulst and Hideaki Nishino emphasized that while AI is transforming game development, it will not replace human creativity. Hulst, CEO of Sony Interactive Entertainment, assured that AI’s role will be to enhance rather than eliminate the human touch in game creation. Nishino echoed this sentiment, pointing to a future where the industry embraces both advanced AI-driven tools and handcrafted, artistic game design.

A Sector Undergoing Transformation

Sony Interactive Entertainment, one of the industry’s giants with a market capitalization exceeding $107 billion as of March 2024, reflects this balance in its strategy. The company has been navigating a dynamic landscape, marked by the success of its PlayStation 5 console and challenges like job cuts affecting the wider industry.

The gaming sector has faced a slowdown in demand since the COVID-19 pandemic, leaving developers to grapple with economic pressures. At the same time, AI advancements are introducing automation to tasks like animation, testing, and procedural world-building. Despite these changes, Sony remains steadfast in its belief that technology cannot replace the artistry and intuition of human game developers.

The Road Ahead

The industry is likely to pursue a hybrid approach in the coming years, leveraging AI to optimize workflows while preserving the human creativity that drives memorable gaming experiences. Developers will still play a critical role in crafting unique and emotionally resonant content, ensuring that the “soul” of gaming remains intact.

As the gaming sector adapts to these shifts, the synergy between human ingenuity and AI innovation could pave the way for groundbreaking advancements, securing a future where both coexist harmoniously.

Mitsides Lifts First-Half Profit 14% As Margin Gains Offset Softer Sales

Mitsides Public Company Ltd posted a solid improvement in first-half profitability in 2026, with net profit rising almost 14 per cent despite a modest decline in revenue, supported by a stronger gross margin and lower financing costs.

According to the group’s interim financial statements, published on its website (Mitsides Group), profit after tax increased to €727,134 in the six months to June 30, from €640,011 a year earlier, an advance of 13.6 per cent.

Margins and Finance Costs Drive The Improvement

Turnover edged down 1.05 per cent to €18.92 million, compared with €19.12 million in the corresponding period of 2025. Mitsides, which produces and distributes flour and pasta, imports and distributes food products, trades grain and operates in Serbia through its wholly owned subsidiary Mitsides Point, nonetheless delivered stronger profitability across key lines.

The main driver was a wider gross margin, which increased to 27.96 per cent from 26.7 per cent a year earlier. Operating profit also improved, rising to €1.07 million from €1.03 million in the first half of 2025.

At the same time, selling, promotion and administrative expenses increased to €4.21 million, or 22.25 per cent of sales, from €4.03 million, or 21.08 per cent of sales, a year earlier. Even with that rise in overheads, the group benefited from lower borrowing costs, helping preserve momentum at the bottom line.

Lower Borrowing Costs Support Earnings

Net finance expenses fell 25 per cent to €163,225 from €217,775. As a result, profit before tax climbed to €902,192 from €810,508 in the comparable period of 2025. Earnings per share rose to 8.87 cents from 7.81 cents.

The company also reported an improvement in short-term liquidity. Its current ratio increased to 1.35 at the end of June from 1.25 at the end of 2025, although the quick ratio softened to 0.63 from 0.69.

Balance Sheet Strength Improves

Total assets stood at €38.01 million, down from €40.01 million at the end of December, while shareholders’ equity increased to €19.95 million from €19.23 million. Net asset value per share rose to €2.43 from €2.35.

At June 30, the group had €6.94 million in floating-rate borrowings, trade receivables of €7.75 million and bank balances of €717,088.

Growth Plans Continue Amid Geopolitical Uncertainty

Looking ahead, Mitsides said it will continue investing to expand exports while defending its position in the Cypriot market. The group also highlighted uncertainty linked to the wars in Ukraine and the Middle East, as well as persistent inflationary pressures.

In Serbia, where operations are carried out through the wholly owned subsidiary Mitsides Point D.o.o., the business continued to operate against a backdrop of political and economic uncertainty. The company noted that Serbia remains committed to its European path, with the government aiming to complete the technical criteria for EU accession by the end of 2026.

The board did not recommend an interim dividend for the period. Separately, Mitsides completed payment in August of a €410,000 final dividend, equivalent to €0.05 per share, drawn from profits accumulated during the 2023 financial year.

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