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Why the UAE Is Becoming A Premier Destination For Medical Tourism

With a commitment to enhancing its healthcare offerings, the UAE has positioned itself as a leader in medical tourism, catering to a growing global demand. As countries focus on improving the health of their populations, the UAE stands out for its strategic investments in both healthcare infrastructure and its appeal to medical tourists.

According to Statista, the global medical tourism market was valued at $47 billion in 2024, with projections indicating it could exceed $111 billion by 2029. The UAE is setting the bar high, with innovative initiatives such as specialized portals for health tourists and streamlined entry processes for medical visitors.

Tailored Portals And Seamless Experiences

Abu Dhabi and Dubai have launched dedicated online platforms that streamline the process for medical tourists. These portals offer a range of services, including healthcare provider contact information, appointment bookings, hotel reservations, and local transportation. Dubai Health Authority (DHA) introduced the Dubai Health Experience (DXH) brand in 2016, aimed at making the city a global leader in health tourism. The platform offers a curated selection of top-tier treatments in fields such as dentistry, fertility, ophthalmology, and cosmetic surgery.

Meanwhile, in 2018, Abu Dhabi’s Department of Health (DoH) rolled out its own e-portal, showcasing a network of over 40 healthcare facilities that meet the stringent quality standards of the DoH’s JAWDA program. Visitors can explore nearly 300 treatment packages across specialties ranging from routine check-ups to complex surgeries.

Simplified Access With Specialized Permits

To further attract international patients, the UAE offers specialized entry permits for medical tourists and their companions. These permits, which can be single or multiple entries, are sponsored by medical institutions and processed by relevant authorities in the country. Dubai Healthcare City also introduced a new medical visa in January 2024, allowing treatment centers to apply for permits on behalf of patients for stays of up to six months. This move bolsters Dubai’s reputation as a medical tourism hotspot.

The city welcomed 674,000 medical tourists in 2022, generating $270 million in revenue. Wellness tourism is also booming in the UAE, with visitors spending $5.4 billion in 2022—almost double the amount spent in 2020.

Innovation At The Forefront

The UAE’s innovative spirit continues to propel its rise as a medical tourism hub. In 2024, HealthStay.io, the world’s first AI-powered medical tourism solution, launched in partnership with Dubai Health Experience. This startup, part of the Mohammed Bin Rashid Innovation Fund’s Accelerator Program, uses artificial intelligence to automate the medical tourism journey, including selecting treatments and booking appointments.

“The launch of HealthStay.io is a direct result of the support from DXH and DHA, helping us transform Dubai into a global healthcare tourism leader,” said Ruairi Tubrid, co-founder of HealthStay.io. Fatima Yousif Alnaqbi, MBRIF representative, emphasized the importance of accelerator programs in supporting innovative solutions that elevate the UAE’s standing as a center of excellence in healthcare.

Government Commitment To Healthcare Excellence

The UAE’s rapid growth in medical tourism is rooted in its consistent focus on healthcare improvement. Key strategies such as the Emirates Health Services Innovation Strategy 2023-2026 and the National Strategy for Wellbeing 2031 aim to enhance residents’ quality of life and elevate the nation’s healthcare offerings.

Compared to its Gulf Cooperation Council (GCC) counterparts, the UAE leads in healthcare expenditure growth. Projections from Alpen Capital estimate that healthcare spending will reach $30.7 billion by 2027, reflecting the nation’s ongoing dedication to strengthening its healthcare infrastructure. As a result, the UAE continues to attract international patients seeking top-tier medical services.

Tourism Recovery And Expansion: Larnaca Poised For New Growth

Strong Momentum Ahead Under Cyprus EU Presidency

Larnaca celebrated its most successful tourism season in recent years and is gearing up to build on that success in the coming year. With the added advantage of Cyprus holding the EU Council Presidency during the first half of the year, industry leaders are confident that the city’s tourism performance will soar even higher.

Robust International Inflows and Market Shifts

Marios Polyviou, Chairman of PASYXE Larnaca, highlighted notable increases in visitor arrivals from Israel, Poland, and Germany, while growth from the United Kingdom remained more modest. “Early indicators for this year are positive, with progressive booking trends that suggest 2026 will also mark another successful tourism season,” Polyviou noted. His remarks underscore strong optimism within the local industry, laying the groundwork for a continued upward trajectory in visitor numbers.

Impressive December Performance and Strategic Outreach

Following the trend of recent years, December saw hotel occupancy rates climb to approximately 70%, a significant performance boost over 2024. The sustained uptick in demand was evident in the days leading up to the New Year, with both international and local tourists—particularly Cypriot visitors drawn by attractive hotel offers—bolstering occupancy figures. Leading markets include not only Germany and Israel but also the Scandinavian countries and the United Kingdom.

International Promotions and Forthcoming Exhibitions

Local tourism authorities are currently focused on the international stage, preparing for participation in major tourism exhibitions. PASYXE and ETAP Larnaca will showcase Larnaca’s offerings at the upcoming Berlin exhibition, one of the largest alongside London’s event. This campaign will be further amplified through targeted social media outreach, reinforcing the city’s reputation as a top tourism destination.

Ambitious Hotel Developments Fueling Future Growth

Looking ahead to 2026, two significant hotel projects are set to transform Larnaca’s hospitality landscape. One is a boutique hotel in the heart of the city’s Agios Lazarou district, and the other is the luxurious Palm Beach development, valued at €100 million and scheduled for completion by October 2026. This mixed-use project will encompass a five-star hotel with 164 rooms, upscale ground-floor residences, a tower of apartments, diverse dining and entertainment facilities, a wellness center, modern conference spaces, and underground parking. The portfolio also includes the Waterfront Residence—a four-story building with 20 apartments—as well as the Seabreeze Tower, a ten-floor residential building behind the hotel, and The Beach House Residences featuring luxury villas.

Expanding Hospitality Offerings

According to data from the Larnaca Regional Administration Authority processed by ETAP Larnaca, an additional 27 tourism units, predominantly through the conversion of existing buildings, are expected in the coming years. When combined with the two new hotel projects, these developments will contribute nearly 900 additional beds to the region’s portfolio, reinforcing Larnaca’s position as a burgeoning tourism hotspot.

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