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Why Investors Keep Buying Premier League Clubs Despite Heavy Losses

Fenway Sports Group’s sale of a minority stake in Liverpool Football Club to a consortium including Jeff Bezos shows why investors continue to see value in English soccer despite mounting losses.

The deal valued Liverpool at more than $7 billion, giving FSG a major return after buying the club for £300 million in 2010. Since then, Liverpool has won multiple domestic and European trophies, while the value of elite football clubs has climbed sharply.

That growth comes despite worsening finances across the Premier League. Deloitte found that the 20 clubs recorded combined pre-tax losses of £948 million in the 2024/25 season, more than six times the previous year’s figure. Only eight clubs reported an operating profit, compared with 13 a season earlier.

Rising player transfer fees are a major driver of costs, but profitability is only part of the equation for investors.

Why Club Values Keep Rising

Elite football clubs are increasingly seen as scarce assets with global audiences, powerful brands and multiple revenue streams. Their value can therefore rise even when day-to-day operations remain unprofitable.

“Even if you’re not making a profit day-in, day-out, the value of the asset is still going up,” Richard Haigh, global managing director at Brand Finance, told CNBC.

The Premier League’s international reach also makes its clubs attractive to sponsors and investors, while the limited number of top-tier teams adds to their appeal.

Turning Stadiums Into Year-Round Businesses

Investors are also looking beyond matchday revenue, seeking to turn stadiums and surrounding real estate into year-round businesses.

“The other thing that American sports do incredibly well, which investors are looking to do in Europe, is that the stadium and surrounding real estate is a 24/7, 365-day revenue generator,” said Lewis Gaut, a sports finance specialist at Goodwin.

Tottenham Hotspur’s £1.2 billion stadium is one example. Its commercial income rose from £117 million in 2018 to £215 million in 2022, according to UBS. The venue now hosts major concerts and NFL games.

Manchester United is pursuing a similar strategy with plans for a new 100,000-seat stadium as part of a wider regeneration project, estimated to cost around £2 billion.

The shift reflects a broader view of football clubs as scarce assets that can generate revenue from real estate, entertainment, sponsorships and other businesses.

For investors, that means operating losses do not necessarily make a club unattractive if its underlying value continues to grow and new revenue streams can make the business more sustainable.

Esports Must Put Children’s Rights Ahead Of Competitive Ambitions, Report Says

Competitive gaming can help children build skills, find community and pursue achievement. However, as esports grows, young players face health, psychological and online safety risks, often without consistent safeguards, according to a new report from Save the Children.

The report, Protecting Child Rights in Esports, estimates that up to 300 million children worldwide participate in esports. It calls on the industry to prioritise the rights set out in the United Nations Convention on the Rights of the Child over competitive ambitions.

Potential risks include disrupted sleep, musculoskeletal pain, anxiety, depression, sexism and online harassment. Intensive training can also leave less time for education, family and friends.

“Esports offers exciting opportunities for children, but participation should never come at the expense of their rights, wellbeing or development,” said Theo Toresson, a psychologist and gaming expert at Save the Children.

Children must be treated “as children first and competitors second”, he added, calling for their involvement in decisions that affect them.

Training Standards Remain Uneven

The report highlights the lack of widely established standards for training hours and methods. Extended periods of sitting, insufficient breaks and schedules that interfere with sleep, exercise and schoolwork can affect young players’ health and development.

Poor posture and long sessions may also cause neck, shoulder and wrist pain, while late-night gaming can undermine sleep, concentration and mood.

Although some organisations provide guidance on breaks, nutrition, sleep and hydration, a representative of a national esports federation told the report that this advice often draws on separate studies rather than a centralised set of guidelines.

The report also notes positive findings: many professional esports players report satisfactory levels of physical activity, and higher-ranking players often place greater emphasis on fitness.

Online Harassment Adds To Mental Health Risks

Gaming communities and livestreaming platforms can help young players build connections and public profiles, but they may also expose them to cyberbullying, discrimination and privacy violations.

An analysis cited in the report examined chatrooms across 302 gameplay segments involving the 20 most popular Twitch streamers. It found sexist language in 62% of streams, racist language in 37%, ableist language in 84% and violent language in 97%.

Some esports federations and teams require staff to receive mental health first-aid training, but the practice remains uncommon. Young competitors may also face public scrutiny through livestreams, interviews and social media before they have the support to manage it.

Safeguards Must Extend Beyond Gameplay

The report raises further concerns about unequal participation linked to gender, race, LGBTQIA+ identity and disability. It also highlights children’s limited involvement in decisions affecting them and the risk of economic exploitation by teams, agents or parents, particularly where contracts lack transparency.

Inadequate supervision at live events presents additional risks.

Save the Children argues that protecting young competitors requires more than advice on posture and screen breaks. Clear standards, responsible oversight and age-appropriate safeguards are needed to ensure esports supports children’s development rather than putting it at risk.

As competitive gaming expands, the industry faces growing pressure to make children’s rights and wellbeing part of its operating standards.

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