Breaking news

WhatsApp Launches New AI Tools for Businesses

by THEFUTURE.TEAM

Meta’s WhatsApp app has announced the launch of AI tools to help businesses. 

KEY FACTS 

  • Meta launches its first targeted ad program for businesses on WhatsApp. 
  • CEO Mark Zuckerberg announced the new tools in a video that was shown during a conference in Brazil.
  • The innovation marks a change for WhatsApp, the encrypted messaging service that excels in the privacy of communication between users and avoids the use of targeted advertising tools that are part of other Meta products such as Facebook and Instagram.
  • During the conference, Meta also unveiled a new AI chatbot that answers business inquiries directly in chat. The chatbot will help users with common queries, such as finding catalogues or consulting about opening hours.
  • With the innovation, Meta aims to monetize its popular chat service. 
  • The social network has been rolling out in-app commerce and payment features for several years, including “business messaging” options that companies can use to serve customers and send promotional materials to people who have shared their phone numbers with them.
  • New AI tools will analyze behaviour on Facebook and Instagram to send targeted messages to those users who would receive them, provided customers use the same phone number on their accounts.

THE BIG NUMBER

Approximately $22 billion. This is the amount for which the WhatsApp app was acquired by Meta in 2014. Globally, the app has over 2 billion users and is Meta’s largest app in that regard. However, despite the service’s popularity, WhatsApp has so far contributed only a small fraction of Meta’s total revenue.

Starbucks Wins ‘Best Workplace / Employer Of Choice At The 18th IN Business Awards

by News Editor

Starbucks was recently awarded the ‘Best Workplace / Employer of Choice’ award at the 18th IN Business Awards in Greece — a recognition that reflects the company’s philosophy and its ongoing investment in its people.

This distinction confirms Starbucks’ commitment to creating a work environment defined by respect, collaboration, inclusivity, and equal opportunities for all. Starbucks consistently fosters a culture that encourages growth, authenticity, and participation since people are always at the center.

“At Starbucks, our success is rooted in our people. This recognition is a testament to our team’s dedication to nurturing a space where everyone can express themselves, grow equally, and deliver exceptional experiences to our customers,” said Pambis Anastasis — District Manager of Starbucks, who received the award.

f3918b39 ad0b 41b1 9836 7ee35f7c3563

Through modern development and employee support practices, Starbucks meaningfully invests in the continuous training and empowerment of its workforce, offering learning opportunities, mentorship, and career advancement at every stage of their journey.

The company also promotes an inclusive workplace where every employee feels a sense of belonging, can express themselves freely, and grow equally. This approach is a core element of Starbucks’ identity and is reflected both in the company’s internal culture, and in the experience it delivers to customers.

Winning at the prestigious IN Business Awards is a great honor for Starbucks and serves as a strong affirmation that its people are always at the heart of every step it takes.

Aretilaw firm
eCredo
The Future Forbes Realty Global Properties
Uol

Become a Speaker

Become a Speaker

Become a Partner

Subscribe for our weekly newsletter