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WhatsApp Launches New AI Tools for Businesses

Meta’s WhatsApp app has announced the launch of AI tools to help businesses. 

KEY FACTS 

  • Meta launches its first targeted ad program for businesses on WhatsApp. 
  • CEO Mark Zuckerberg announced the new tools in a video that was shown during a conference in Brazil.
  • The innovation marks a change for WhatsApp, the encrypted messaging service that excels in the privacy of communication between users and avoids the use of targeted advertising tools that are part of other Meta products such as Facebook and Instagram.
  • During the conference, Meta also unveiled a new AI chatbot that answers business inquiries directly in chat. The chatbot will help users with common queries, such as finding catalogues or consulting about opening hours.
  • With the innovation, Meta aims to monetize its popular chat service. 
  • The social network has been rolling out in-app commerce and payment features for several years, including “business messaging” options that companies can use to serve customers and send promotional materials to people who have shared their phone numbers with them.
  • New AI tools will analyze behaviour on Facebook and Instagram to send targeted messages to those users who would receive them, provided customers use the same phone number on their accounts.

THE BIG NUMBER

Approximately $22 billion. This is the amount for which the WhatsApp app was acquired by Meta in 2014. Globally, the app has over 2 billion users and is Meta’s largest app in that regard. However, despite the service’s popularity, WhatsApp has so far contributed only a small fraction of Meta’s total revenue.

Navigating Persistent Pressures: Labour Shortages, Bureaucracy, And Payment Delays In Limassol

Labour Shortages Challenge Expansion

Recent data from the Limassol Chamber Of Commerce And Industry underscores the enduring pressure within Limassol’s business community. Rather than indicating a sudden economic downturn, the survey reveals a gradual intensification of challenges that have long been a concern for local enterprises.

Skilled Labour In Short Supply

At the forefront is a chronic shortage of skilled labour, which accounts for 22.5% of the responses. Companies across a diverse range of sectors—from engineering and technical services to professional driving and specialized sales—are grappling with vacancies that remain open for extended periods. The persistent demand for critical skills forces many firms to overextend their existing workforce or postpone strategic projects. While recruiting talent from abroad is increasingly seen as a necessity, the process is often hampered by procedural delays, strict regulatory constraints, and rising employment costs.

Administrative Complexities And Public Sector Frustration

In addition to labour challenges, businesses express deep frustration with public-sector inefficiencies. Slow administrative procedures, fragmented communication, and a lack of clear guidance have rendered government support only marginally effective. With more than half of respondents regarding public services as minimally helpful, the inefficiencies highlight a system that frequently delays critical decisions and complicates routine business processes.

Deteriorating Payment Discipline

The survey also highlights a significant decline in payment discipline, with difficulties in collecting debts now ranking third among business concerns at 11.8%. Late payments are intensifying cash-flow pressures, extending through supply chains and further straining liquidity. Added to this is a sluggish justice system, where prolonged court delays have left companies financially exposed, often shouldering the burden of non-compliant customers while legal remedies lag behind.

Cost Pressures And Cautious Investment

Rising labour costs, intense domestic competition, and the pressure of lower-cost international markets — particularly in Asia — are driving firms to reconsider their investment priorities. Although nearly 60% of businesses intend to hire in the near term, investment plans in infrastructure, technology, and renewable energy are markedly selective. Overall sentiment remains cautious, with two-thirds of respondents expecting sales to stay level, both domestically and in overseas markets.

Calls For Policy Reforms And Digital Transformation

In an environment strained by excessive bureaucracy and inconsistent policy, businesses advocate for decisive governmental action. Respondents have pointed to the need for reduced business taxation, streamlined administrative processes, and more responsive public services. Furthermore, investment in digital transformation, artificial intelligence tools, and enhanced collaboration with academic and research institutions are seen as critical to boosting competitiveness and fostering innovation.

Conclusion: A Need For Strategic Reforms

The autumn 2025 barometer paints a picture of a resilient business community operating under increasing strain. With entrenched labour shortages, administrative inefficiencies, and deteriorating payment discipline, there is a clear call for targeted reforms. Addressing these structural challenges will be essential for ensuring that Limassol’s businesses not only sustain their current operations but also position themselves for future growth in an increasingly competitive global landscape.

eCredo
Aretilaw firm
Uol
The Future Forbes Realty Global Properties

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