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WhatsApp Launches New AI Tools for Businesses

Meta’s WhatsApp app has announced the launch of AI tools to help businesses. 

KEY FACTS 

  • Meta launches its first targeted ad program for businesses on WhatsApp. 
  • CEO Mark Zuckerberg announced the new tools in a video that was shown during a conference in Brazil.
  • The innovation marks a change for WhatsApp, the encrypted messaging service that excels in the privacy of communication between users and avoids the use of targeted advertising tools that are part of other Meta products such as Facebook and Instagram.
  • During the conference, Meta also unveiled a new AI chatbot that answers business inquiries directly in chat. The chatbot will help users with common queries, such as finding catalogues or consulting about opening hours.
  • With the innovation, Meta aims to monetize its popular chat service. 
  • The social network has been rolling out in-app commerce and payment features for several years, including “business messaging” options that companies can use to serve customers and send promotional materials to people who have shared their phone numbers with them.
  • New AI tools will analyze behaviour on Facebook and Instagram to send targeted messages to those users who would receive them, provided customers use the same phone number on their accounts.

THE BIG NUMBER

Approximately $22 billion. This is the amount for which the WhatsApp app was acquired by Meta in 2014. Globally, the app has over 2 billion users and is Meta’s largest app in that regard. However, despite the service’s popularity, WhatsApp has so far contributed only a small fraction of Meta’s total revenue.

Attacks On Data Centers In UAE And Bahrain Highlight Digital Infrastructure Risks

Recent drone attacks linked to Iran have struck data center facilities in the United Arab Emirates and Bahrain, raising concerns about the vulnerability of digital infrastructure in conflict zones. Facilities operating within the cloud network of Amazon Web Services were among the targets. These incidents highlight how modern conflicts increasingly extend beyond traditional military assets to include critical digital infrastructure.

Critical Infrastructure In The Crosshairs

Iranian drones struck two data centers in the United Arab Emirates on Sunday. A separate strike in Bahrain also affected infrastructure connected to regional cloud operations. The attacks occurred amid escalating tensions following U.S. and Israeli strikes on Iranian targets. Analysts say the incidents demonstrate how data centers are becoming strategic assets in geopolitical conflicts. Patrick J. Murphy, executive director of the geopolitical advisory unit at Hilco Global, said the attacks reflect a broader shift in how infrastructure is viewed in modern security planning. In his view, digital assets now carry strategic importance comparable to energy systems and telecommunications networks.

Industry Response And Strategic Repercussions

Companies operating cloud services in the region responded quickly to the disruptions. Organizations relying on Amazon Web Services infrastructure were advised to move workloads to alternative regions where possible. Major technology providers, including Microsoft and Google, have also reviewed contingency procedures following the incidents. The situation has underscored the importance of redundancy and geographic diversification in cloud infrastructure. Government authorities increasingly classify data centers as critical national infrastructure. Policymakers in the United States, the United Kingdom and the European Union have introduced measures aimed at strengthening the protection of digital assets. Security analysts expect the recent attacks to accelerate efforts to integrate cloud infrastructure into national security planning alongside sectors such as energy, water and telecommunications.

Developments And Industry Reactions

The events also come amid wider debates about the relationship between technology companies and national security policy. In a separate development, the U.S. government recently designated technology company Anthropic as a potential supply chain risk. The company’s chief executive, Dario Amodei, has indicated that the designation could face legal challenge. Technology firms with major operations in the Middle East are reassessing risk management strategies. Expanded multi-region data replication and stronger backup systems form part of these measures, according to Scott Tindall of Hogan Lovells. Meanwhile, comments from OpenAI chief executive Sam Altman have reignited discussion about the growing links between technology companies and government defence programmes.

Looking Ahead

The recent drone strikes illustrate the increasing strategic importance of digital infrastructure in global security dynamics. Data centers are gradually being treated as critical assets within geopolitical conflicts. Continued tensions are likely to prompt additional investment by governments and technology companies in strengthening protection of cloud infrastructure and improving operational resilience across global networks.

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