Breaking news

WhatsApp Launches New AI Tools for Businesses

Meta’s WhatsApp app has announced the launch of AI tools to help businesses. 

KEY FACTS 

  • Meta launches its first targeted ad program for businesses on WhatsApp. 
  • CEO Mark Zuckerberg announced the new tools in a video that was shown during a conference in Brazil.
  • The innovation marks a change for WhatsApp, the encrypted messaging service that excels in the privacy of communication between users and avoids the use of targeted advertising tools that are part of other Meta products such as Facebook and Instagram.
  • During the conference, Meta also unveiled a new AI chatbot that answers business inquiries directly in chat. The chatbot will help users with common queries, such as finding catalogues or consulting about opening hours.
  • With the innovation, Meta aims to monetize its popular chat service. 
  • The social network has been rolling out in-app commerce and payment features for several years, including “business messaging” options that companies can use to serve customers and send promotional materials to people who have shared their phone numbers with them.
  • New AI tools will analyze behaviour on Facebook and Instagram to send targeted messages to those users who would receive them, provided customers use the same phone number on their accounts.

THE BIG NUMBER

Approximately $22 billion. This is the amount for which the WhatsApp app was acquired by Meta in 2014. Globally, the app has over 2 billion users and is Meta’s largest app in that regard. However, despite the service’s popularity, WhatsApp has so far contributed only a small fraction of Meta’s total revenue.

Cyprus Secures ESA Associate Membership: A Strategic Leap in Global Space Innovation

Historic Milestone For Cyprus

Cyprus has taken a decisive step towards strengthening its strategic position in the European and international space community. On Thursday, the Republic of Cyprus signed a Memorandum of Understanding with the European Space Agency (ESA), officially paving the way for its transition to associate member status. This landmark agreement was signed by Deputy Research Minister Nicodemos Damianou for Cyprus and ESA Director General Josef Aschbacher at the Agency’s headquarters in Paris.

Enhancing National Competitiveness And Investment

The new status will significantly bolster Cyprus’ national space ecosystem by opening access to ESA mechanisms and programmes. This development is set to enhance the country’s competitiveness, drive innovation, and attract strategic investments – key elements that underpin the National Space Strategy. Moreover, Cyprus is poised to tap into extensive European funding and bolster international cooperation, thereby reaffirming its role as a reliable partner in Europe’s digital and technological future.

Years Of Dedicated Preparation And Strategic Growth

In his address at ESA headquarters, Deputy Research Minister Damianou emphasized that this achievement is the culmination of years of dedicated preparation and cooperation with the agency. Citing the gradual progress made since the 2009 Cooperation Agreement, he highlighted recent strides in developing the necessary expertise, institutional framework, and a comprehensive legal structure aligned with international standards such as the Outer Space Treaty and the Liability Convention.

Key Infrastructure Developments And Innovations

Cyprus’ investments in its space infrastructure further underscore its commitment to becoming a significant player in the European space sector. Recent milestones include the inauguration of the Cyprus Space Research & Innovation Centre and the new Space Incubation Centre, complemented by the upcoming Earth Observation Ground Station. With over 300 days of sunshine annually and robust telecommunications, the country offers an ideal environment for hosting advanced satellite ground stations, control centres, and data gateways.

A Promising Future In European Space Leadership

The enhanced association with ESA comes at a pivotal time, particularly with Cyprus preparing for its Presidency of the Council of the European Union in early 2026. The Deputy Minister underscored that space is poised to become a key pillar in promoting Europe’s growth, competitiveness, and strategic autonomy. With this momentum, Cyprus is set to transform its space ambitions into tangible benefits for both its citizens and the broader European economy.

Commitment To Shared Progress And Cooperation

In closing remarks, both Cypriot and ESA leaders expressed deep appreciation for the collaborative efforts that made this transition possible. As ESA Director General Aschbacher congratulated Cyprus on its commitment to space and innovation, he extended a warm welcome to the citizens of Cyprus for a journey marked by discovery, technological advancement, and shared strategic benefits. With ratification by the House of Representatives in the upcoming months, Cyprus’ associate membership marks the beginning of an era characterized by expanded access to ESA programmes, funding, and collaborative opportunities across Europe’s dynamic space landscape.

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