Breaking news

WhatsApp Launches New AI Tools for Businesses

Meta’s WhatsApp app has announced the launch of AI tools to help businesses. 

KEY FACTS 

  • Meta launches its first targeted ad program for businesses on WhatsApp. 
  • CEO Mark Zuckerberg announced the new tools in a video that was shown during a conference in Brazil.
  • The innovation marks a change for WhatsApp, the encrypted messaging service that excels in the privacy of communication between users and avoids the use of targeted advertising tools that are part of other Meta products such as Facebook and Instagram.
  • During the conference, Meta also unveiled a new AI chatbot that answers business inquiries directly in chat. The chatbot will help users with common queries, such as finding catalogues or consulting about opening hours.
  • With the innovation, Meta aims to monetize its popular chat service. 
  • The social network has been rolling out in-app commerce and payment features for several years, including “business messaging” options that companies can use to serve customers and send promotional materials to people who have shared their phone numbers with them.
  • New AI tools will analyze behaviour on Facebook and Instagram to send targeted messages to those users who would receive them, provided customers use the same phone number on their accounts.

THE BIG NUMBER

Approximately $22 billion. This is the amount for which the WhatsApp app was acquired by Meta in 2014. Globally, the app has over 2 billion users and is Meta’s largest app in that regard. However, despite the service’s popularity, WhatsApp has so far contributed only a small fraction of Meta’s total revenue.

Egypt’s Economy Suffers $7 Billion Loss Due To Houthi Attacks On Red Sea Shipping

The Egyptian economy has faced significant setbacks in 2024, with losses amounting to $7 billion as a result of disruptions caused by Houthi rebel attacks in the Red Sea. These attacks have severely impacted the revenue generated by the Suez Canal, a vital artery for global trade and a cornerstone of Egypt’s economy.

Decline in Suez Canal Revenue

According to reports from Egypt’s presidency, Suez Canal revenue is expected to drop by 60% in 2024. The Houthi rebel assaults, which began in 2023, have led to the effective blockade of shipping in the southern Red Sea and parts of the Gulf of Aden. This disruption has forced many international trading companies to opt for longer, more expensive routes, further straining global supply chains.

Impact on Egypt’s Economy

The Suez Canal contributes significantly to Egypt’s foreign exchange reserves. The ongoing crisis has exacerbated the economic challenges facing the nation, with the Egyptian pound hitting a record low, trading at just $0.020. Despite not directly targeting Egyptian assets, the Houthi attacks have disrupted shipping routes crucial for the canal’s operations, diminishing its role as a key trade passage between Europe and Asia.

Global Trade Implications

Handling approximately 15% of the world’s shipping traffic, including 30% of global container shipments, the Suez Canal’s strategic importance cannot be overstated. The disruption mirrors the economic fallout from the 2021 Suez Canal blockage, when a single container ship halted traffic for six days, pausing up to $10 billion in daily trade. Prolonged interruptions like those experienced in 2024 risk further elevating shipping costs, delaying deliveries, and impacting global economic growth, particularly in Europe.

The Wider Effects of the Crisis

The forced rerouting of ships due to security concerns has also inflated the price of goods and slowed delivery times globally. This has created a ripple effect, making the economic consequences felt far beyond Egypt’s borders. European markets, heavily reliant on the canal for efficient trade, are particularly vulnerable to these delays and increased costs.

A Critical Moment for Egypt

The ongoing situation underscores the fragility of Egypt’s reliance on the Suez Canal for economic stability. As the government navigates these challenges, the need for robust measures to safeguard this vital trade route and its revenues has never been more pressing. Addressing the impact of the Houthi attacks is crucial not only for Egypt’s economic recovery but also for ensuring the stability of global trade in the long term.

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