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Weekly Subscriptions Reshape iOS App Revenue Streams

by THEFUTURE.TEAM

July 17, 2025

Robust Growth in Weekly Plans

Weekly subscriptions have emerged as a formidable revenue driver for iOS apps, now contributing 46% to the bottom line, according to a comprehensive report by Adapty. Analyzing $1.9 billion in revenue across more than 11,000 apps, the study reveals that weekly plans have grown by 9.5% this year, outpacing one-time purchases which increased by 6.3% in the first quarter. In contrast, other subscription models such as monthly, annual, and lifetime saw slower growth rates.

Rising Price Points and Market Differentiation

Adapty’s report also highlights an upward trend in pricing for weekly subscriptions. In key markets like the EU and the United States, average weekly subscription prices have risen to $8.3 and $8.1, representing increases of 12.2% and 12.5% respectively. While app innovators like Spotify and Canva test these models across various regions, monthly and annual plans continue to exhibit mixed growth patterns.

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Regional Performance and Revenue Impact

The United States leads the charge with 48.9% of total in-app purchases, while Europe follows with 24.8%. U.S. installs generate three to four times more revenue than those in other regions, underscoring the market’s premium nature. In certain geographies, weekly subscription plans dominate revenue contributions, generating 60% in LATAM, 53% in the MEA region, and 38% across Europe.

User Retention Versus Immediate Gains

Despite their success, the accelerated growth of weekly plans introduces a challenge: user retention. Weekly subscriptions excel in categories oriented towards burst usage, such as utilities and quick productivity tools, where users pay for immediate benefits but seldom maintain long-term engagement. As noted by Ariel Michaeli, CEO of Appfigures, retention declines sharply after 30 days, with only single-digit percentages remaining after one year, inevitably eroding long-term marketing ROI.

Category-Specific Subscription Trends

The report further dissects performance based on app category. Weekly subscriptions have proven valuable for productivity and utility apps, whereas annual plans deliver stronger value in segments such as Health & Fitness and Photo & Video. Additionally, developers who incorporate trial periods prior to subscription see marked improvements in lifetime value, with increases of 64% in the U.S. and 58% in European markets.

Regulatory Pressure and Future Outlook

Amidst these dynamics, Apple faces mounting regulatory pressure to modify its App Store revenue model following rulings in both the U.S. and the EU. However, according to Vitaly Davydov, CEO of Adapty, a significant shift toward third-party payments has yet to materialize. Even with discussions around potentially lowering Apple’s commission to 15-20% globally, the current drop in conversion rates makes transitioning less appealing for developers.

Overall, while weekly subscriptions continue to reshape the monetization landscape for iOS apps, sustained growth will depend on striking the right balance between capturing immediate revenue and fostering long-term customer loyalty.

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EU Farm Output Prices Decline For The First Time In Nine Months

by THEFUTURE.TEAM

March 12, 2026

EU Market Adjustments Signal New Price Trends

Agricultural output prices across the European Union declined in the fourth quarter of 2025, marking a shift after several quarters of increases. Data from Eurostat shows that farm gate prices fell by 1.9% compared with the same period in 2024.

Crisis of Declining Prices In Select Markets

Cyprus recorded one of the more notable decreases in agricultural input costs among EU member states, with prices falling by 2.6% compared with Q4 2024. The reduction eased cost pressures for the local agricultural sector following periods of higher prices earlier in 2025. Across the EU, prices for goods and services consumed in agriculture remained relatively stable. Non-investment inputs such as energy, fertilisers and feedingstuffs showed limited overall changes during the quarter.

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Country-Specific Divergence In Price Movements

Eurostat data highlights considerable variation across member states. Fifteen EU countries recorded declines in agricultural output prices. Belgium registered the largest decrease at 12.9%, followed by Lithuania (8.2%) and Germany (6.0%). At the same time, twelve countries reported increases in output prices. Ireland recorded the strongest rise at 6.8%, followed by Slovenia (5.6%) and Malta (4.2%).

Stability In Agricultural Inputs Amid Commodity Shifts

Agricultural input prices also showed mixed developments. Eleven member states recorded declines, including Cyprus (2.6%), Belgium (2.1%) and Sweden (2.0%). Other countries experienced moderate increases, including Lithuania (4.2%), Ireland (3.3%) and Romania (2.5%). Among major agricultural commodities, milk prices declined by 4.1% while cereal prices fell by 8.9% across the EU. In contrast, fertilisers and soil improvers increased by 7.9%, reflecting continued volatility in input markets.

Outlook For EU Agriculture

The latest Eurostat data points to uneven price developments across the EU agricultural sector. While input prices remained broadly stable in many markets, movements in output prices varied significantly between member states. These trends highlight the need for farmers and policymakers to adapt to shifting commodity prices and changing cost structures across the European agricultural market.