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Wall Street’s Outlook For The S&P 500 In 2025: Strong Growth Expected

Wall Street analysts are projecting continued strong returns for the S&P 500 in 2025, with most major banks forecasting a third consecutive year of impressive performance for the index, which tracks the 500 largest public U.S. companies. Investors are buoyed by the ongoing bull market, which is expected to continue into the next year.

Key Predictions

  • Bank of America: The bank expects the S&P 500 to reach 6,666 by the end of 2025, marking a 10% increase from its current level of 6,050. Analysts, led by Savita Subramanian, attribute this growth to favorable macroeconomic factors, including lower interest rates, increased labor productivity, and a corporate environment of rising profits. Subramanian adds that “the average stock is more attractive than the entire index.”
  • BMO Capital Markets: This Canadian institution predicts the S&P 500 will hit 6,700 points by year-end, implying an 11% growth. Chief strategist Brian Belsky notes that earnings growth is currently undervalued, and rate cuts by the Federal Reserve should support further gains.
  • Deutsche Bank: Setting the highest target on Wall Street, Deutsche Bank forecasts a 16% rise, predicting the S&P 500 will end 2025 at 7,000 points. Strategists, including Binky Chadha, suggest that increased capital spending outside of big tech, a global economic recovery, and rising M&A activity will contribute to this strong performance.
  • Evercore ISI: Focusing on technology, Evercore predicts 6,600 points by mid-2025. Strategists led by Julian Emanuel believe the bull market is “still in its infancy,” signaling the potential for ongoing growth.
  • Goldman Sachs: With a target of 6,500 points (+9%), Goldman Sachs anticipates continued U.S. economic expansion and an 11% increase in earnings per share, driving market growth.
  • Morgan Stanley: Morgan Stanley also sets a target of 6,500 points but provides a broader range of potential outcomes, from a bullish scenario of 7,400 points (+26%) to a bearish scenario of 4,600 points (-28%).
  • UBS: Forecasting 6,600 points by the end of 2025, UBS expects a 10% gain, bolstered by the return of Donald Trump to the presidency, which has accelerated positive market sentiment.
  • Yardeni Research: This independent firm is even more optimistic, predicting the S&P 500 will reach 7,000 points by the end of 2025, reflecting a 19% increase. Yardeni’s forecast is rooted in the potential economic benefits of a “Trump 2.0” administration.

Big Number

Yardeni Research also predicts that the S&P 500 could climb as high as 10,000 by 2029, anticipating a strong annualized return of 16%.

Key Story

The S&P 500 is on track for a 27% year-to-date gain, surpassing its 23% rise in 2023. This would mark the first time the index has gained at least 20% in two consecutive years since the internet boom between 1995 and 1998. With a 58% rise since the end of 2022, the S&P is poised for its best two-year performance since the late 1990s.

Much of the recent growth has been driven by major tech companies like Amazon, Meta, Nvidia, and Tesla, which have each seen over 150% growth since the end of 2022, defying the pressures of a high-interest rate environment.

Meta Launches AI Personal Agent With Subscriptions Starting At $20

Meta has launched a new AI personal agent app and is already asking some users to pay for it, as the company seeks to turn its AI investment into a new business line.

Developed under the internal code name Hatch, the app is powered by Meta’s Muse Spark family of foundation models. It can handle everyday tasks including booking appointments, completing online forms and monitoring home security camera feeds.

Meta Targets A Simple User Experience

Meta AI chief Alexandr Wang said Muse is designed to keep the user experience simple while handling complex tasks in the background.

“Behind the scenes, Muse might be doing very advanced coding workflows, or building sophisticated integrations, or doing quite a lot of heavy lifting while keeping that very sort of simple for the user,” Wang told CNBC.

Muse will offer a free tier and monthly plans costing $20 and $100, depending on usage. The pricing reflects Meta’s effort to build recurring AI revenue alongside advertising.

Zuckerberg Bets On Personal AI Agents

CEO Mark Zuckerberg has identified personal AI agents as a potential next stage of artificial intelligence and a source of future products and revenue. That strategy is driving continued spending on data centers and AI infrastructure as Meta bets that assistants capable of managing emails, finding deals and handling routine tasks will become mainstream.

Launch Comes Amid Legal And Industry Scrutiny

Muse arrives as Meta faces continued legal scrutiny. The company recently agreed to pay nearly $17 billion in a settlement with a coalition of state attorneys general over allegations involving harm on Facebook and Instagram, while additional lawsuits from personal injury plaintiffs and school districts remain pending.

Across the AI industry, regulators and security experts are also examining cybersecurity risks associated with autonomous agents and their underlying models. Data center expansion and questions over AI profitability are adding further pressure on major technology companies.

Meta Seeks A Payoff From AI Spending

Wall Street is pressing Meta to show that its AI investments can produce durable returns as the company remains heavily dependent on advertising while expanding into subscriptions and commerce.

Muse joins Meta’s broader AI portfolio, including the Muse Code developer agent and subscription offerings tested in recent months. Together, they point to a strategy of building a commercial AI services business rather than treating AI products as standalone experiments.

Security, Privacy And Commerce

Meta says Muse operates in an isolated environment and does not access users’ actual passwords or payment details. The agent asks for approval before sensitive actions, while third-party researchers can test the product through a bug-bounty program.

Users can opt out of having their Muse interactions used to train Meta’s models. For those who remain opted in, Meta says it will remove critical personally identifying information before using the data, according to David Singleton, Meta’s vice president of engineering.

Commerce could provide another revenue source. Wang said Meta is considering taking a share of shopping transactions completed through the agent, although no final business model has been decided.

Muse Expands Across Meta’s Ecosystem

US consumers will be able to access Muse on iOS, Android and a standalone website, with plans to bring it to Ray-Ban Meta glasses.

The service will compete with personal-agent products from OpenAI, Google and newer startups. Wang acknowledged that the market remains at an early stage, saying, “It’s pretty early in this new era of personal agents.”

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