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Volvo Cars Adjusts Strategy As Electric Vehicle Market Shifts

Overview

Sweden-based Volvo Cars reported sales of 177,830 vehicles for the November–January period, down 7% compared with the same timeframe a year earlier. The decline reflects ongoing pricing pressure and uneven demand across several regional markets.

Electric Vehicle Sales Surge

Despite the overall drop, Volvo Cars, which is majority-owned by China’s Geely Holding, recorded a 13% increase in fully electric vehicle sales. Battery-electric models accounted for 24% of total sales during the period. When plug-in hybrids are included, however, overall electrified vehicle sales edged down by 2%, indicating mixed momentum within the EV segment.

Market Challenges And Regulatory Impact

The company stressed that the past quarter’s sales figures underscore formidable market challenges across regions. “Sales figures from the past three months highlight a challenging market across regions with continued pricing and competitive pressures, further worsened by unfavourable regulatory developments in the U.S.,” stated a Volvo Cars representative.

Investor Response And Future Outlook

Volvo Cars shares rose about 1.5% in early trading ahead of the company’s upcoming 2025 earnings report. For the full year, total vehicle sales declined 7%, according to figures previously cited by Reuters. The company is expected to focus on pricing strategy and electric model expansion as it navigates shifting demand in the global auto market.

Only 1% Of Cyprus Farms Use Precision Farming Technologies

Cyprus remains one of the European Union’s least digitised agricultural economies, with just 1% of farms using precision farming technologies in 2023, according to Eurostat.

The findings come as the EU continues to encourage the adoption of digital tools aimed at improving agricultural productivity, efficiency and sustainability.

Internet Access Expands, But Digital Uptake Lags

Internet access has improved across the bloc, although adoption remains uneven. Eurostat found that 43% of EU farms had internet access in 2023, with northern and central European countries leading the way.

Denmark, Germany, Slovakia, Latvia, the Czech Republic and Austria all reported internet access rates above 90%.

Greater connectivity, however, has not translated into widespread digital adoption. Farm management information systems, which help farmers manage day-to-day operations, were used by only about 11% of EU farms. France was a notable exception, with around 60% of farms using the technology.

Precision Farming Concentrated In Larger Operations

Robotics adoption also remained relatively limited, with only about 7% of EU farms using robotic technologies. Overall, around 18% of farms with utilised agricultural area employed at least one precision farming technology or practice in 2023.

These included robotics for plant protection, band spraying, variable-rate application, precision crop monitoring and soil analysis. Despite representing fewer than one in five farms, these holdings accounted for around 44% of the EU’s utilised agricultural area.

The figures suggest that precision farming remains concentrated among larger agricultural businesses, where investment in digital technologies is typically easier to support.

Cyprus Lags Behind EU Leaders

Luxembourg, Finland and Estonia recorded the highest shares of utilised agricultural area managed by farms using precision farming technologies, each exceeding 75%.

At the other end of the ranking, Cyprus recorded just 1%, while Greece and Romania reported between 10% and 15%. The results indicate that Cyprus remains at an early stage of digital adoption in agriculture, even as precision farming becomes more widespread across parts of the European Union.

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