Volkswagen’s Surprising Success: Record Sausage Sales In 2024

by News Editor

March 11, 2025

In a twist that confounds traditional automotive expectations, Volkswagen, renowned for its cars, has taken a delicious detour. The company reported record-breaking sales of its beloved Currywurst sausages in 2024, even as its core car production faced a slight downturn.

Record-Breaking Numbers

Volkswagen sold an astounding 8,552,000 sausages in 2024 across self-service restaurants and supermarkets, fueled by the popularity of their Currywurst variety.
This figure nearly rivals their automobile sales, mirroring the 9.03 million cars sold, which included brands like Audi, Seat, and Skoda—a decrease of 2.3% from the previous year.

The Volkswagen Original Currywurst has become a cultural icon since its inception in 1973 at the Wolfsburg plant. Interestingly, recent diversification into hot dog sausages has also boosted their numbers significantly.

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“With over 8 million Currywurst sausages sold, 2024 marked a new milestone for Volkswagen,” shared Gunnar Kilian, Chief Human Resources Officer, on LinkedIn.

While the car sales faced a dip, the new sausage varieties have transported Volkswagen to a culinary triumph.

The Bigger Picture

As industries evolve, Volkswagen’s foray into diverse product lines highlights its adaptive strategies. Surprisingly, the sausage has become their bestselling product, reflecting a broader trend of consumer engagement through innovative offerings.

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Eurobank Wins Two Euromoney Awards Following Cyprus Merger

by THEFUTURE.TEAM

July 17, 2026

Eurobank has been named Cyprus’ Best Bank for 2026 by Euromoney, while also receiving the award for Best Bank for Large Corporates at the publication’s latest Awards for Excellence.

Merger Marks A Milestone

The awards recognise the bank’s performance during 2025, a year marked by the completion of the legal merger between Hellenic Bank and Eurobank Cyprus. The transaction created Eurobank Limited, which the group says is now Cyprus’ largest banking and insurance organisation, with assets exceeding €28 billion.

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Euromoney’s Awards for Excellence evaluate banks’ performance over the previous calendar year, with this edition covering January 1 to December 31, 2025.

Lending, Customers And Digital Growth

Eurobank said its business lending portfolio expanded by around 17 per cent during 2025, while its customer base grew to more than 710,000 retail clients and 11,500 business customers.

The bank also continued its digital expansion, saying more than 96 per cent of transactions are now completed through digital channels, and most financing applications are submitted via its mobile app.

Expanding International Presence

Eurobank also highlighted the opening of its first representative office in India, describing the move as a step toward strengthening business links between Cyprus and India while supporting Cyprus’ role as a gateway to the European Union for Indian businesses and investors.

According to the bank, Euromoney recognised not only the successful completion of the merger but also its lending growth, digital transformation and contribution to Cyprus’ position as an international business and investment hub.

CEO On The Awards

“The Euromoney awards confirm Eurobank’s strong momentum and the successful implementation of our group’s strategy in Cyprus,” Chief Executive Michalis Louis said.

He said the merger strengthened the bank’s ability to support households, businesses and the wider economy, while highlighting continued investment in digital services and the opening of the representative office in India as key milestones during the year.

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