Breaking news

Volkswagen’s Surprising Success: Record Sausage Sales In 2024

In a twist that confounds traditional automotive expectations, Volkswagen, renowned for its cars, has taken a delicious detour. The company reported record-breaking sales of its beloved Currywurst sausages in 2024, even as its core car production faced a slight downturn.

Record-Breaking Numbers

  • Volkswagen sold an astounding 8,552,000 sausages in 2024 across self-service restaurants and supermarkets, fueled by the popularity of their Currywurst variety.
  • This figure nearly rivals their automobile sales, mirroring the 9.03 million cars sold, which included brands like Audi, Seat, and Skoda—a decrease of 2.3% from the previous year.

The Volkswagen Original Currywurst has become a cultural icon since its inception in 1973 at the Wolfsburg plant. Interestingly, recent diversification into hot dog sausages has also boosted their numbers significantly.

“With over 8 million Currywurst sausages sold, 2024 marked a new milestone for Volkswagen,” shared Gunnar Kilian, Chief Human Resources Officer, on LinkedIn.

While the car sales faced a dip, the new sausage varieties have transported Volkswagen to a culinary triumph.

The Bigger Picture

As industries evolve, Volkswagen’s foray into diverse product lines highlights its adaptive strategies. Surprisingly, the sausage has become their bestselling product, reflecting a broader trend of consumer engagement through innovative offerings.

Electric Vehicle Leaders Urge EU To Maintain 2035 Zero Emission Mandate

Industry Voices Emphasize the Importance of Commitment

Over 150 key figures from Europe’s electric car sector, including executives from Volvo Cars and Polestar, have signed a letter urging the European Union to adhere to its ambitious 2035 zero emission goal for cars and vans. These industry leaders warn that any deviation could hamper the progress of Europe’s burgeoning EV market, inadvertently strengthen global competitors, and weaken investor confidence.

Evolving Perspectives Within the Automotive Community

This call comes in the wake of a contrasting appeal issued at the end of August by heads of European automobile manufacturers’ and automotive suppliers’ associations. That letter, endorsed by the CEO of Mercedes-Benz, Ola Kaellenius, argued that a 100 percent emission reduction target may no longer be practical for cars by 2035.

Discussion With EU Leadership on The Horizon

European Commission President Ursula von der Leyen is scheduled to meet with automotive industry leaders on September 12 to deliberate the future of the sector. Facing stiff challenges such as the rise of Chinese competition and the implications of US tariffs, the stakes for the EU’s policy decisions have never been higher.

Potential Risks of Eroding Ambitious Targets

Industry leaders like Michael Lohscheller, CEO of Polestar, caution that any weakening of the targets could undermine climate objectives and compromise Europe’s competitive edge in the global market. Michiel Langzaal, chief executive of EU charging provider Fastned, further highlighted that investments in charging infrastructure and software development are predicated on the certainty of these targets.

Regulatory Compliance And The Mercedes-Benz Exception

A report from transport research and campaign group T&E indicates that nearly all European carmakers, with the exception of Mercedes-Benz, are positioned to meet CO₂ regulation requirements for the 2025-2027 period. To avoid potential penalties, Mercedes must now explore cooperation with partners such as Volvo Cars and Polestar.

Conclusion

The industry’s unified stance underscores the critical balance between environmental aspirations and maintaining competitive advantage. With high-level discussions imminent, the EU’s forthcoming decisions will be pivotal in shaping not only the future of the continent’s automotive sector but also its global positioning in the race towards sustainable mobility.

The Future Forbes Realty Global Properties

Become a Speaker

Become a Speaker

Become a Partner

Subscribe for our weekly newsletter