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Volkswagen’s Cost-Cutting Plan Faces Scrutiny As Traditional Methods Clash with Bold Promises

Volkswagen’s recent cost-cutting agreement, hailed as crucial for its survival amidst increasing competition and declining demand, leans heavily on the company’s longstanding tradition of collaboration between management and workers. However, this approach has sparked concerns among investors about the company’s ability to meet its ambitious targets, including reducing capacity and cutting 35,000 jobs.

The deal, which was reached just before Christmas, aims to tackle the company’s challenges, with workers and unions now engaging in discussions at factories across Germany to clarify the details. According to company sources, each plant will be given its cost-reduction target, with mixed teams of managers and labor representatives working together to devise strategies that enhance productivity. These targets will be reviewed quarterly, and if any interim milestones are missed, new negotiations may be necessary.

This method aligns with Volkswagen’s history of compromise and cooperation, but it also raises questions about its effectiveness in driving the required changes. The model avoids a top-down restructuring approach that might have been more decisive but could have led to unrest or strikes.

Investors have been left underwhelmed by the deal, with Volkswagen shares trading below the levels seen in October, before a sharp decline in quarterly profits. Analysts like Patrick Hummel from UBS believe the market needs to see concrete plans for long-term profitability, with a focus on how the cost-cutting measures will impact the company’s bottom line in the next two years.

Capacity Reductions And Plant Closures Remain Uncertain

As the deal progresses, questions persist about how Volkswagen will reduce its workforce and production capacity. Unions have been informed that the company is considering closing three to four plants, though Volkswagen has declined to confirm specific closures. The final agreement does include the closure of two factories: one in Dresden by 2025, and another in Osnabrueck by 2027. However, both sites may be repurposed for alternative uses, with potential new investors involved.

The company’s Zwickau plant, which produces electric vehicles, will lose one production line but will receive investment in a new recycling facility, which is set to begin operations in 2027. These new investments, however, are contingent on meeting cost-cutting goals, as Volkswagen’s finance chief Arno Antlitz made clear in recent comments to investors.

The company has also identified capacity reductions at its Wolfsburg headquarters, where two production lines will be cut. While Volkswagen has stated that the deal will result in savings of €15 billion over the “medium term,” investors remain uncertain about how this approach compares to the more direct route of plant closures.

Job Cuts Remain A Major Challenge

Another pressing concern is how Volkswagen will achieve its target of shedding 35,000 jobs. While the company previously promised to cut 30,000 jobs in 2016, its workforce size has remained largely stable due to new hires in other areas. The current plan to meet the target relies on not replacing retiring employees and offering voluntary early or partial retirement options. A clause in the deal guarantees jobs until 2030, a concession won by unions after Volkswagen canceled a previous job guarantee agreement in September.

Despite the uncertainties surrounding the cost-cutting plan, some analysts believe that Volkswagen’s CEO, Oliver Blume, has done well in navigating the complexities of dealing with unions and local politicians, who have significant influence over the company’s decisions. Moritz Kronenberger, portfolio manager at Union Investment, notes that although the deal may appear underwhelming, it represents deeper cuts than many had anticipated.

Blume’s leadership is under scrutiny. As Kronenberger points out, “Blume remains the right CEO, but the company’s cost structure must look very different in two years. Volkswagen needs to prove it’s ready for the future and can continue to produce attractive products.” For now, Blume’s ambitious promises have left him both vulnerable and accountable as Volkswagen seeks to secure its future in a rapidly changing industry.

Hyundai Steps Up U.S. Expansion After Leading Market-Share Gains Since 2020

Hyundai Motor Group has increased its U.S. market share more than any major automaker since 2020, as it expands domestic production and invests heavily in the market.

The group, which includes Hyundai, Kia and Genesis, increased its U.S. market share from 8.4% in 2020 to 11.2% in 2025, while sales rose 50%. Its market share reached 11.8% in the first half of 2026, according to Mobility Global, making it the fourth-largest automaker in the country.

Tesla was the only major automaker to record a comparable gain, with its estimated market share increasing by 2.1 percentage points.

$26 Billion Investment In The U.S.

Hyundai plans to invest $26 billion in the U.S. through 2028, including further expansion of its Georgia Metaplant.

CEO José Muñoz said the company is considering raising the plant’s planned annual capacity from 500,000 vehicles to between 700,000 and 800,000 by 2028. Hyundai aims to produce at least 80% of the vehicles it sells in the U.S. domestically by the end of the decade, compared with about 40% in 2024.

Muñoz said U.S. tariffs on South Korean vehicles have accelerated the company’s localisation plans.

Growth Extends Across Hyundai, Kia And Genesis

The U.S. strategy is part of Hyundai’s “Bold 2030 Vision”, which targets global sales of 5.55 million vehicles by 2030, about 35% above 2025 levels. The company has also reaffirmed a 6% global market-share target for Hyundai and Genesis.

More than 100 vehicle launches and major updates are planned through 2030, including 58 in North America and additional electrified models. Kia is targeting U.S. sales of 1.02 million vehicles by 2030, supported by new pickup trucks and larger SUVs, while Hyundai is also considering a midsize pickup.

The group has meanwhile moved beyond its traditional value positioning. Hyundai and Kia continue to offer vehicles starting in the $20,000s, while Genesis competes in the luxury segment with models priced at $100,000 or more.

Genesis Pushes Into The Luxury Market

Genesis, which entered the U.S. a decade ago, has become the fastest luxury brand to reach 1 million global sales, according to Hyundai.

Its latest flagship, the Genesis GV90, is part of the brand’s push further into the premium market.

For Hyundai, expanding U.S. production is becoming increasingly important as it seeks to maintain market-share gains while managing trade costs. The combination of local manufacturing, broader vehicle offerings and investment across three brands gives the group several avenues for further growth.

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