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Visa Selects Seven Startups From Greece, Cyprus And Malta For Fintech Programme

Visa is setting the pace for financial innovation by selecting seven pioneering fintech startups from Greece, Cyprus, and Malta for the 2026 cycle of its esteemed Visa Innovation Programme Europe. With applications from these markets surging by roughly 50% year-over-year, the initiative underscores the robust growth of regional fintech ecosystems.

Strengthening Digital Payment Infrastructure

Now in its eighth cycle, the programme is strategically recalibrated to empower fintech growth, enhance digital payment solutions, and accelerate innovation across financial services. This year’s focus on artificial intelligence, agentic commerce, B2B solutions, money movement, open finance, and data is intended to unearth scalable solutions capable of transforming the payment landscape.

Showcasing Diverse Innovation

Following the selection process, startups AgriNow, Better, Cloudigo, Paytic, GYST, Outfindo and Peanuds were chosen to participate in the programme. The selected companies operate across a range of sectors, including AI-powered workforce management, payment infrastructure, consumer finance technology and back-office automation for financial services.

Leveraging Strategic Partnerships

The programme is executed in collaboration with Eleven Ventures and Endeavor Greece, providing selected companies with unparalleled access to Visa’s extensive network of partners, mentors, investors, and clients. This ecosystem enables startups to rigorously test, validate, and accelerate their solutions under real market conditions while integrating emerging technologies within Visa’s global framework.

Insights From Industry Leaders

Sevi Vassileva, General Manager for Visa in Greece, Cyprus, Malta, and Israel, highlighted innovation as the cornerstone of evolving payment systems, stating, “In the eighth cycle of the Visa Innovation Program Europe, we are welcoming for the first time seven dynamic fintechs that bring fresh solutions capable of transforming the financial sector.” Daniel Tomov, founding partner at Eleven Ventures, and Panagiotis Karampinis, Regional Managing Director at Endeavor Europe, also emphasized the increasing sophistication of the regional fintech landscape and the importance of strategic networking in driving industry transformation.

Programme Impact And Future Outlook

Since launching in 2019, the Visa Innovation Programme Europe has expanded across 15 countries and reviewed more than 1,900 startup applications. Nearly 250 fintech companies have reached final evaluation stages, while the programme has facilitated more than 1,500 mentorship hours and over 750 introductions to Visa partners and investors.

The 2026 cycle will run through November before concluding with the Visa Innovation Program Europe Summit, where participating startups will present their progress to industry executives, investors and technology leaders.

Eurobank Launches First UPI Cross-Border Payment From Greece To India

Eurobank has launched its first cross-border payment from Greece to India through the Unified Payments Interface (UPI), marking a new step in the bank’s international expansion and its strategy to strengthen financial ties between Europe and India.

The transaction, completed in cooperation with NPCI International, follows the launch of Eurobank’s new payment service. The inaugural payment was made in the presence of India’s Commerce and Industry Minister Piyush Goyal, Eurobank Chief Executive Fokion Karavias and senior executives from NPCI International.

A Strategic Bet On India’s Digital Payments Ecosystem

According to Eleftherios Vlachogiannis, Eurobank’s head of transaction banking, the service currently supports outgoing payments by Indian citizens living in Greece to recipients in India, representing the first phase of a broader collaboration with NPCI International.

UPI is operated by NPCI International. By integrating the system into its e-banking platform and mobile app, Eurobank enables customers to make real-time transfers.

“The most important aspect is the philosophy behind the initiative,” Vlachogiannis said. “Instead of creating another closed payment system, we are integrating mature and internationally recognised payment ecosystems into the bank’s services so customers enjoy a simple, secure and modern transaction experience.”

He added: “Innovation creates value when it delivers a genuine benefit for the customer.”

Building A Financial Bridge Between Europe And India

The UPI launch follows Eurobank’s opening of a representative office in Mumbai, making it the first Greek and Cypriot bank with a physical presence in India. The bank has also expanded its presence through the India-Greece-Cyprus Business and Investment Council, a technology centre in Pune and partnerships with Indian institutions.

Vlachogiannis said India’s economic growth and closer ties with the European Union support the bank’s long-term strategy. He also pointed to progress in negotiations on the EU-India Free Trade Agreement.

Mumbai Office Serves As A Regional Business Hub

Eurobank’s Mumbai office supports businesses seeking to establish operations between India, Greece, Cyprus and the wider European market. It provides access to banking services, business networks and market support.

For Greek companies expanding into India, the bank offers international payments, foreign exchange management, trade finance and supply chain finance. Indian businesses investing in Greece, Cyprus or elsewhere in the European Union can also access financing and corporate banking services through Eurobank.

Aiming To Strengthen The India-Europe Corridor

Looking ahead, Eurobank said it will continue investing in technology, international payments, trade finance and partnerships with Indian organisations.

“Our ambition is to act not only as a banking services provider but also as a strategic partner for businesses and investors seeking to benefit from the opportunities created by this dynamic market,” Vlachogiannis said.

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