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USB-C Becomes The Standard Charger Across The EU: What You Need To Know

As of December 28, 2024, USB-C officially became the standard charger for a wide range of electronic devices in the European Union, according to the European Parliament’s Internal Market Committee. This new regulation aims to simplify charging solutions, reduce electronic waste, and save EU households an estimated €250 million annually.

Devices Affected

The new rules apply to:

  • Mobile phones
  • Tablets
  • Digital cameras
  • Headphones
  • Video game consoles
  • Portable speakers
  • E-readers
  • Keyboards and mice
  • Portable navigation systems

By April 28, 2026, this requirement will extend to notebook computers.

Consumer Rights And Packaging Changes

Under the updated legislation, consumers will have the option to purchase devices without chargers, promoting the use of existing accessories. Additionally, manufacturers must update packaging to clearly indicate the charging capabilities of each product.

A Decade-Long Effort

The journey toward a common charger standard in Europe began in 2009. Over the years, the variety of charging standards has been streamlined from 30 types to just three: USB-C, USB micro-B, and Lightning. This latest step cements USB-C as the dominant standard, setting a new precedent for compatibility and sustainability across the region.

The new rules are expected to make life more convenient for consumers while supporting the EU’s broader environmental goals.

Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

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