Higher Visitor Spend Lifts Revenue Despite Softer Arrivals
Cyprus tourism revenue rose 4.6% year on year in July to €536.5 million, according to the Cyprus Statistical Service (Cystat), as stronger visitor spending offset a modest decline in arrivals during a summer season disrupted by the Iran war.
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Although the monthly gain points to resilience in the sector, the broader trend remains weaker. For the first seven months of the year, tourism revenue stood at €1.76 billion, down 7.0% from €1.89 billion in the same period last year.
In July, average expenditure per visitor increased 5.7% to €920.66 from €870.78 a year earlier. Total arrivals slipped slightly to 582,754 from 589,116, while the average length of stay fell to 8.6 days from nine days. Even so, daily spending climbed from €96.75 to €107.05.
Britain Remains The Anchor Market
The United Kingdom remained Cyprus’ largest source market, accounting for 31.9% of all arrivals, followed by Israel at 20.5% and Poland at 6.3%.
British arrivals eased to 185,981 from 189,730, but UK visitors stayed longer on average, with the length of stay rising to 10.3 days from 9.9. Their average spending per person increased sharply to €1,137.69 from €992.90, while daily expenditure rose to €110.46 from €100.29. For Cyprus, that combination matters: fewer visitors, but more valuable ones.
Israeli arrivals rose markedly to 119,293 from 76,557, with the average stay edging up to 4.7 days from 4.6. Israeli tourists also spent more, lifting average expenditure to €743.49 per person from €695.05 and daily spending to €158.19 from €151.10.
Mixed Performance Across Core European Markets
Polish arrivals declined to 36,912 from 43,713, while average stay shortened to 7.2 days from 7.5. Average expenditure fell slightly to €664.37 per person, though daily spending improved to €92.27 from €90.23.
German arrivals slipped to 21,338 from 23,694 and the average stay edged down to 10.2 days from 10.6. Despite the softer volume, German tourists spent more overall, lifting average expenditure to €967.67 from €906.51 and daily spending to €94.87 from €85.52.
Swedish arrivals declined modestly to 19,899 from 20,455, while the average stay shortened to 9.1 days from 10.1. Even so, average expenditure rose to €1,041.29 from €1,029.33 and daily spending increased to €114.43 from €101.91.
Danish arrivals edged down to 14,494 from 14,857, with the average stay falling to 7.8 days from 8.2. Spending per person rose to €1,062.42 from €1,007.32, and daily expenditure increased to €136.21 from €122.84.
Norwegian arrivals moved higher to 14,055 from 12,704. Visitors from Norway spent an average of €1,261.85 per person and €138.66 per day, based on an average stay of 9.1 days.
Arrivals from Greece declined to 12,385 from 13,383, and average stay shortened to 9.2 days from 10.3. Yet Greek visitors increased their average expenditure to €514.72 from €427.18 per person, while daily spending rose to €55.95 from €41.47.
US arrivals inched up to 10,531 from 10,051, but the average stay dropped sharply to 10.6 days from 12.9. Average spending per visitor fell to €884.34 from €1,114.82, while daily expenditure slipped to €83.43 from €86.42.
Austrian arrivals fell to 9,068 from 12,295, while average stay ticked up slightly to 7.9 days from 7.7. Spending by Austrian visitors declined to €850.06 per person from €1,004.45, with daily spending falling to €107.60 from €130.45.
Swiss arrivals dropped to 8,609 from 12,033, but average stay rose significantly to 9.3 days from 7.6. Swiss visitors increased their average expenditure to €1,196.34 per person from €900.93, and daily spending rose to €128.64 from €118.54.
Arrivals from the Netherlands declined to 6,973 from 8,630, even as the average stay lengthened to 9.9 days from 9.1. Average spending fell to €886.65 per person from €975.66, while daily expenditure dropped to €89.56 from €107.22.
French arrivals recorded one of the sharpest declines among major markets, falling to 6,797 from 12,648. The average stay edged up to 9.7 days from 9.6, and average expenditure rose to €899.65 from €813.63 per person, with daily spending increasing to €92.75 from €84.75.
Belgian arrivals increased to 4,157 from 3,614, while the average stay rose to 9.4 days from 8.8. Average expenditure climbed to €1,179.80 from €1,095.63 per person, and daily spending inched up to €125.51 from €124.50.
Finnish arrivals also rose, reaching 4,112 from 3,701.
Italian arrivals fell sharply to 4,019 from 7,970, while the average stay shortened to 6.4 days from 7.9. Average expenditure declined to €664.65 from €717.54 per person, although daily spending increased to €103.85 from €90.83.
Arrivals from Lebanon decreased to 5,481 from 6,396, Cystat said.
Spending Is Supporting The Market
The July data suggest a tourism model increasingly dependent on yield rather than volume. Higher spending per visitor more than compensated for slightly lower arrivals, lifting monthly revenue even as average stays became shorter.
For the year to date, however, the picture is still subdued. Tourism revenue for the first seven months remains 7.0% below last year’s level, underscoring the uneven recovery facing Cyprus as geopolitical disruption continues to weigh on travel patterns.







