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UK Remains Top Market Amid Surge In Tourist Arrivals From Israel And Germany

Robust Growth In Cyprus Tourism

The latest report by the Cyprus Statistical Service (Cystat) reveals robust growth in Cyprus’ tourism sector, with a 12 percent increase in tourist arrivals in September 2025 compared to the same period last year, bringing the visitor count to 570,635. For the January to September period, tourism numbers surged by 10.3 percent, reaching 3,604,790, underscoring the island’s sustained appeal to international travelers.

Key Source Markets Driving Growth

The United Kingdom continues to dominate as the primary source market, constituting 31.4 percent of total arrivals with 179,293 visitors. Notably, Israel has emerged as a strong contributor, accounting for 14 percent (80,115 arrivals), while Poland (7.9 percent or 45,019 tourists) and Germany (6 percent or 34,348 visitors) follow closely behind. Germany and Israel, in particular, have recorded impressive year-on-year growth of 39.7 percent and 46.8 percent respectively, illustrating a dynamic shift in tourist origins.

Diversification And Market Adjustments

Additional markets such as Sweden, Romania, and Greece contribute modestly to the influx, with percentages ranging from 3 to 3.6 percent. Meanwhile, arrivals from Romania and Austria witnessed gains of 22.2 percent and 26.4 percent respectively, although the United Kingdom experienced a marginal decline of 0.9 percent. Slight downturns observed in France, Switzerland, Norway, and Sweden indicate that market variations remain a factor in the evolving tourism landscape.

Visitor Motives And Patterns

Analysis of travel purposes shows that an overwhelming 84.8 percent of visitors are drawn to Cyprus for holidays, complemented by 10.1 percent visiting friends and relatives, and 5 percent traveling for business. These consistent patterns reaffirm the island’s established reputation as a premier holiday destination.

Resilient Return Travel Trends

On the domestic front, the number of Cypriot residents returning from trips abroad climbed 6.4 percent to 166,129 in September 2025. Greece leads as the preferred destination for returning residents, accounting for 35.8 percent of the total return traffic, followed by notable numbers from Russia, the United Kingdom, and Italy. Despite global travel fluctuations, holiday travel remains the dominant purpose among Cypriot residents, demonstrating a steady trend towards leisure-based journeys.

Data Collection And Methodology

Cystat’s comprehensive survey, conducted at major entry points including Larnaca and Paphos airports along with administrative sources such as port arrivals, captures all individuals passing through passport control. It is important to note that these statistics reflect the number of trips rather than unique individuals, as travelers may undertake multiple trips within the period.

Eurobank Plans €1 Billion Investment In AI And Digital Banking By 2028

Eurobank plans to invest about €1 billion in technology from 2025 through 2028, its largest technology investment program to date. The Banking Forward strategy focuses on digital banking, artificial intelligence, customer experience and a “phygital” model combining digital services with face-to-face support.

Digital Banking Dominates Customer Activity

Digital channels already account for 96% of Eurobank transactions, with 61% completed through the Eurobank Mobile App. Among customers aged 35 and under, digital adoption reaches 94%.

Customers make about 574 million annual logins across e/m-banking and more than 1 million digital transactions each day. During the first half of 2026, one in three banking products was acquired digitally.

AI Moves Into Everyday Banking

Eurobank is expanding the use of AI through tools including EVA, its digital customer assistant, and myEVA, an AI-powered voice assistant for employees. The technology is also being applied to mortgage assessments, customer feedback analysis and contractual documents.

The bank’s technology architecture is built around five areas: digital channels, customer experience orchestration, data and AI, core banking, and infrastructure and cloud. About 50% of its applications and digital channels are already cloud-based.

Investment Extends Beyond Technology

The program is intended to reshape how Eurobank operates, combining automation and AI with employee development and human support. The bank says the approach is designed to improve services while maintaining access to face-to-face banking when customers need it.

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