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UK Continues To Dominate Cyprus Tourism Sector Amid Robust Growth

Record Rise In Tourist Arrivals

Cyprus experienced a significant influx of tourists, with arrivals surging by 13.7 percent in May 2025 to reach 479,160, up from 421,400 in May 2024. From January to May 2025, total arrivals climbed to 1,344,486, marking an impressive 14.9 percent increase compared to 1,170,214 in the same period last year.

UK Remains The Primary Market

The United Kingdom maintained its position as the leading source of visitors, contributing 37.4 percent (179,150 tourists) of the total arrivals in May 2025. Following the UK were key markets including Israel (9.4 percent), Poland (7.7 percent), Germany (6.2 percent), Sweden (4.8 percent), and Greece (3.7 percent), reinforcing Cyprus’s appeal across diverse European regions.

Insights Into Visitor Motivation

The primary motivation for travelling to Cyprus remains leisure as 81.2 percent of tourists visited for holidays in May 2025. These trends align closely with last year’s figures, where holidays accounted for 83.7 percent of visits, supplemented by 11.1 percent traveling to see friends or relatives and 7.6 percent for business purposes.

Returning Residents And Travel Patterns

Analysis of returning Cyprus residents indicates a slight contraction, with 143,296 returning in May 2025 compared to 144,042 in May 2024—a 0.5 percent decrease. Greece led as the source of returning residents at 28.3 percent, followed by the United Kingdom at 8.1 percent and Italy at 7.1 percent. Holiday travel remained the foremost reason for residents, comprising 66.9 percent of trips, while business travel accounted for 29.7 percent.

Methodology And Data Collection

The data, collated through passenger surveys at Larnaca and Paphos airports and supplemented by administrative sources detailing monthly port arrivals, represents the number of trips recorded rather than individual travelers, acknowledging the possibility of multiple trips by the same person within the reporting period.

Sklavenitis Cyprus Sets A New Standard For Employee-Centric Benefits

Investing In Human Capital

In a bold move that underscores the growing importance of human capital in today’s business landscape, Sklavenitis Cyprus has taken innovative steps to ensure its workforce is both valued and supported. The supermarket chain has introduced a policy to pay a 14th salary to all employees—including those from Papantoniou Supermarkets—cementing its status as the sole retailer in Cyprus to implement such a comprehensive benefit.

A Significant Investment In People

This initiative is far from symbolic. With an estimated total cost of €2 million, it represents a committed investment in the company’s most valuable asset—its people. By providing an additional salary, Sklavenitis reinforces a culture of inclusivity and fairness, acknowledging every employee’s contribution to its success.

Robust Benefits For Long-Term Stability

Complementary to the 14th salary, the company has launched a robust benefits program designed to address both financial and personal security. An Automatic Cost of Living Adjustment (ATA) of 12.56 per cent ensures that wages remain aligned with inflation, safeguarding real income stability for its team members.

Comprehensive Health And Life Support

Sklavenitis further enhances employee welfare through access to a Group Life and Health Insurance Plan and a Provident Fund co-funded by the employer. These measures not only provide immediate protection but also empower employees to plan confidently for the future.

Exclusive Perks And Incentives

The company extends its commitment beyond conventional benefits by offering store discounts, a birth allowance, and holiday gift vouchers valued at €100 during both Easter and Christmas. These additional perks enhance employee satisfaction and underline Sklavenitis’ people-first ethos.

A Strategy For Mutual Success

In an industry where employee engagement directly impacts customer satisfaction, Sklavenitis’ comprehensive approach stands out as both a progressive and strategic business decision. By investing in its workforce, the company not only nurtures a supportive workplace but also drives superior corporate performance, setting a new benchmark for responsible employment practices in Cyprus.

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