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UK Continues To Dominate Cyprus Tourism Sector Amid Robust Growth

Record Rise In Tourist Arrivals

Cyprus experienced a significant influx of tourists, with arrivals surging by 13.7 percent in May 2025 to reach 479,160, up from 421,400 in May 2024. From January to May 2025, total arrivals climbed to 1,344,486, marking an impressive 14.9 percent increase compared to 1,170,214 in the same period last year.

UK Remains The Primary Market

The United Kingdom maintained its position as the leading source of visitors, contributing 37.4 percent (179,150 tourists) of the total arrivals in May 2025. Following the UK were key markets including Israel (9.4 percent), Poland (7.7 percent), Germany (6.2 percent), Sweden (4.8 percent), and Greece (3.7 percent), reinforcing Cyprus’s appeal across diverse European regions.

Insights Into Visitor Motivation

The primary motivation for travelling to Cyprus remains leisure as 81.2 percent of tourists visited for holidays in May 2025. These trends align closely with last year’s figures, where holidays accounted for 83.7 percent of visits, supplemented by 11.1 percent traveling to see friends or relatives and 7.6 percent for business purposes.

Returning Residents And Travel Patterns

Analysis of returning Cyprus residents indicates a slight contraction, with 143,296 returning in May 2025 compared to 144,042 in May 2024—a 0.5 percent decrease. Greece led as the source of returning residents at 28.3 percent, followed by the United Kingdom at 8.1 percent and Italy at 7.1 percent. Holiday travel remained the foremost reason for residents, comprising 66.9 percent of trips, while business travel accounted for 29.7 percent.

Methodology And Data Collection

The data, collated through passenger surveys at Larnaca and Paphos airports and supplemented by administrative sources detailing monthly port arrivals, represents the number of trips recorded rather than individual travelers, acknowledging the possibility of multiple trips by the same person within the reporting period.

Airbnb Unveils Reserve Now, Pay Later Option For U.S. Guests

Introduction

Airbnb has introduced an innovative payment solution designed to enhance user flexibility for U.S. travellers. The new “Reserve Now, Pay Later” feature enables users to secure a booking without an upfront payment, offering a streamlined cancellation process should plans change.

Flexible Payment Terms

This new option applies to listings that feature either flexible or moderate cancellation policies. Under a flexible policy, guests can cancel their reservation up to 24 hours before check-in, while a moderate policy offers no-fee cancellations until five days prior to arrival.

Payment Timing and Reminders

Regardless of the cancellation window, guests are obligated to complete the full payment before the expiration of the free cancellation period. Airbnb ensures a smooth experience by sending timely payment reminders to avoid any last-minute issues.

Evolution of Airbnb’s Payment Solutions

This initiative builds on Airbnb’s previous forays into flexible payment structures. In 2018, the company offered a partial upfront payment model, and more recently, a collaboration with Klarna enabled guests to pay in four installments over six weeks. Such strategic advancements demonstrate Airbnb’s commitment to adapting and refining its payment solutions to meet evolving consumer demands.

Consumer Insight Driving Innovation

Airbnb’s decision to launch the “Reserve Now, Pay Later” feature reflects robust consumer demand, with recent surveys indicating that 55% of respondents prefer flexible payment options. Additionally, 42% noted missed opportunities due to payment complexities when coordinating with travel companions, underlining the need for simplified financial arrangements.

Conclusion

By enhancing payment flexibility, Airbnb not only broadens its appeal but also addresses critical customer pain points, reinforcing its position as a leader in the evolving travel market. This initiative exemplifies how strategic innovation can drive customer satisfaction in an increasingly competitive landscape.

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