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UK Business Confidence Plummets Amid Post-Budget Fallout

British businesses faced a rocky December as economic growth nearly stalled, and job cuts surged at the fastest rate in nearly four years, a reflection of shaken confidence following the government’s October budget.

The latest S&P Composite Purchasing Managers’ Index (PMI) for the UK edged down to 50.4 in December, barely clinging above the crucial 50-point threshold that separates growth from contraction. This was the lowest reading since October 2023 and just a hair below November’s 50.5, reinforcing concerns about the country’s economic trajectory.

Budget Blues Weigh Heavy

The slowdown follows Finance Minister Rachel Reeves’ budget announcement on October 30, which introduced hefty tax hikes for businesses to finance increased public spending. The impact has been profound, with a slump in corporate morale reverberating through the economy. According to recent data, Britain’s economy stagnated in the three months leading up to September. The Bank of England’s forecast of flatlining growth in the final quarter of 2024 appears to align with these PMI figures.

Tim Moore, Economics Director at S&P Global Market Intelligence, highlighted the persistent gloom:
“December saw no improvement in business optimism following the budget, with growth expectations for the year ahead stuck at November’s 23-month low.”

Job Cuts Hit Hard

Companies slashed jobs at a rate not seen since January 2021, during the height of COVID-19 lockdowns. Rising costs, including a looming increase in employer social insurance contributions set for April, were the main driver of these cuts, according to S&P Global. Nearly one in four firms reported a reduction in payroll, marking the sharpest decline in over 15 years outside of pandemic conditions.

Costs Climb, Optimism Fades

The PMI’s measure of future output hit its lowest point since December 2022, mirroring the uncertainty sparked by former Prime Minister Liz Truss’ “mini-budget.” Meanwhile, input costs for businesses rose at their fastest pace since April, squeezing margins further.

Sectors across the board felt the strain. December’s services PMI, a significant contributor to the composite index, was revised down to 51.1 from an earlier estimate of 51.4. Manufacturing fared even worse, with its PMI dropping to an 11-month low of 47.0, down from an initial 47.3.

Looking Ahead

While business groups have criticised the budget’s immediate impact, some economists believe increased government spending could provide a short-term boost to the economy in 2025. For now, however, companies are grappling with an increasingly challenging environment, where rising costs and regulatory pressures continue to erode confidence.

This ongoing turbulence leaves many questioning how long UK businesses can tread water in such stormy conditions.

Cloudflare Sets New Default To Separate Search Crawlers From AI Bots

Cloudflare has drawn a sharper line between traditional search and artificial intelligence.

Beginning September 15, 2026, the company will change its default settings to block so-called mixed-use crawlers from pages that run ads, unless a site owner chooses otherwise. The policy applies to new Cloudflare customers, new sites created by existing customers, and all current free customers.

A Clearer Divide In Web Access

The shift could materially reshape how AI companies collect web data for model training and agentic products. Cloudflare’s central argument is straightforward: most publishers want their content to remain visible in search and accessible through certain AI services, but they do not want that same material repurposed without compensation.

In Cloudflare’s view, the problem is not crawling itself. It is the blending of three different functions: search, agentic use, and training into a single bot that makes it difficult for website owners to set meaningful boundaries.

The Google Question

Cloudflare pointedly referenced the “world’s largest search engine,” an unmistakable nod to Google, arguing that it has access to roughly twice as much information as rival AI companies because it makes it harder for customers to stay discoverable without also being used for AI.

Google has disputed that framing. The company offers Google Extended, a crawler setting that lets publishers opt out of having content used for training and AI products such as Gemini apps and Vertex AI, without affecting visibility in Google Search. At the same time, Googlebot still crawls for Search and for AI-powered features such as AI Overviews and AI Mode.

Publishers Want Reach, Not Exploitation

Matthew Prince, Cloudflare’s co-founder and chief executive, said the company is moving quickly because the internet is now dominated by machine traffic.

“Now that the majority of traffic on the Internet is non-human, we must go further and act faster so that a sustainable ecosystem can emerge,” Prince said, referring to the recent milestone in which bots surpassed human traffic online sooner than expected.

Prince added that Cloudflare’s tools and partnerships are designed to give publishers more visibility and commercial leverage, while also rewarding AI companies that are transparent about how they use content.

From Pay Per Crawl To Pay Per Use

Cloudflare has increasingly positioned itself as a gatekeeper for publishers looking to assert control in the AI era. The company already offers tools to block AI bots, along with a marketplace called Pay Per Crawl, which lets websites charge AI systems for scraping.

That framework is now expanding into Pay Per Use, which Cloudflare says will allow publishers to charge AI companies when content creates value, not merely when it is fetched. In practical terms, that shifts the economics from extraction to monetization.

Cloudflare says the move may also reduce waste. Its data suggests more than half of crawl traffic from AI bots is spent revisiting pages that have not changed, consuming bandwidth and compute without adding fresh value for either side.

Early Partners Signal The Commercial Model

To launch the new system, Cloudflare is working with Ceramic.ai and You.com. Under the opt-in model, publishers can be paid when their content appears in Ceramic’s AI search results or when You.com accesses premium material.

Cloudflare says other AI companies can adapt the model to fit their own products. The broader message is clear: the era of unrestricted crawling is giving way to one in which access, attribution, and compensation are increasingly negotiated rather than assumed.

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