Breaking news

UCY Summer School To Focus On Management And Economics Of Research

The University of Cyprus (UCY) is set to host its inaugural Twin4Merit summer school from September 2-10, 2024, in Nicosia. This event, part of the Horizon Europe-funded Twinning for Excellence in Management and Economics of Research and Innovation (Twin4Merit) project, aims to enhance knowledge in research management and economics through expert-led lectures and methodology training sessions.

The Twin4Merit project focuses on critical meta-research areas, including research assessment, open science, and gender equality. Collaborating with Maastricht University’s UNU-MERIT and the University of Carlos III of Madrid, with dissemination support from the European Office of Cyprus, the initiative seeks to elevate Cyprus’s research landscape.

The summer school will benefit not only UCY members but also the broader Cypriot scientific community, including researchers and Early Career Researchers (ECRs) from all Cypriot universities and relevant organisations. It also welcomes applications from other EU countries and the EMMENA region.

The programme begins with Transferable Skills Sessions on September 2-3, covering grant writing, project management, and research networking. A joint research conference on research assessment will follow on September 4-5, in collaboration with the SInnoPSis project. The final sessions on September 6, 9, and 10 will offer scientific skills training by advanced partners and local experts, focusing on ethics in research, open science principles, and gender in research assessment.

“The 1st Twin4Merit summer school aims to enhance the impact of UCY’s role as a major research and educational hub for the Eastern Mediterranean, Middle East, and North Africa (EMMENA) region,” the statement explained. The agenda will be finalised and published in early July, with a preregistration form available for interested participants.

Webflow Strengthens Marketing Suite With Acquisition Of AI-Powered Vidoso

Strategic Acquisition For Enhanced Marketing

Webflow, a leading software platform for website building and hosting, has acquired AI-driven content-generation platform Vidoso to advance its suite of marketing offerings. The move signals Webflow’s strategic shift from being recognized solely as a website builder and CMS provider to emerging as a holistic, agentic marketing platform.

Integrating AI With Content Creation

Vidoso, founded in 2024, uses large language models to help organizations generate marketing materials such as images, presentations, video clips, blog posts and social media content. One of the platform’s features allows users to convert long-form content, including keynote presentations or panel discussions, into shorter formats such as video clips and blog posts. Following the acquisition, Vidoso’s four-person team will join Webflow, and the technology is expected to be integrated into the company’s broader content and marketing tools

Driving Operational Efficiency In A Competitive Market

Webflow has raised more than $330 million in funding and has previously expanded its marketing capabilities through acquisitions and partnerships. Earlier initiatives included the acquisition of personalization platform Intellimize and the launch of integrations with advertising platforms such as Google Ads. The company is operating in an increasingly competitive market as startups develop AI tools for marketing automation. Competitors in this space include companies such as Kana, Hightouch and Blueshift. Webflow CEO Linda Tong said the company aims to build a platform that connects brand management, demand generation, product marketing and content development within a single system.

Closing The Gap With Branded AI Content

Vidoso’s CEO, Sharad Verma, explained that earlier iterations of AI delivered generic content that lacked alignment with individual brand systems. “Frontier models are trained on the average of the internet, not on the specifics of your brand,” Verma stated, emphasizing how Vidoso’s platform addresses this shortfall by ensuring consistent, governed, and production-ready content that aligns with existing marketing workflows.

A Forward-Looking Vision

Webflow views the acquisition as part of a broader shift toward AI-assisted marketing tools that combine content creation with performance insights. According to Tong, integrating these capabilities into a single platform allows companies to create marketing assets while analyzing their performance and refining future campaigns.

The Future Forbes Realty Global Properties
eCredo
Uol
Aretilaw firm

Become a Speaker

Become a Speaker

Become a Partner

Subscribe for our weekly newsletter