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UAE Leads Global Entrepreneurship Rankings For Fourth Year Running

The United Arab Emirates (UAE) has once again cemented its position as the world’s premier destination for entrepreneurs, securing the top spot in the Global Entrepreneurship Monitor (GEM) Report 2025. For the fourth consecutive year, the UAE outperformed 56 economies, ranking first among high-income nations across 11 of 13 key indicators.

A Global Leader In Entrepreneurship

The report highlights the UAE’s unparalleled business environment, crediting its leadership in entrepreneurial finance, access to funding, pro-business government policies, and regulatory ease. Additionally, the country excelled in fostering an innovation-driven economy through government-backed entrepreneurship programs, education initiatives, and research and development (R&D) support. The nation’s commercial infrastructure and cultural support for entrepreneurship further reinforce its dominance on the global stage.

Alia bint Abdullah Al Mazrouei, UAE Minister of State for Entrepreneurship, emphasized that this achievement reflects the country’s long-term vision and leadership’s commitment to nurturing a thriving startup ecosystem. “Our continued top ranking reaffirms the UAE’s position as the leading global hub for entrepreneurship and SME growth,” she stated.

Driving Innovation And Investment

The UAE’s commitment to fostering entrepreneurship is evident in its robust policies and financial incentives. The government has invested $8.7 billion to support innovation and SME growth under the ‘Projects of the 50’ initiative. Additionally, the introduction of 100% foreign ownership laws and a record surge in foreign direct investment in 2023 have solidified the country’s appeal to global entrepreneurs and investors.

Entrepreneurial Mindset And Ambition

Beyond policy and investment, the UAE’s entrepreneurial culture continues to thrive. According to the report, 67% of UAE adults personally know an entrepreneur or believe they have the skills to launch a business. Furthermore, 70% of Emiratis see strong business opportunities, while 78% of new entrepreneurs prioritize social and environmental impact alongside profitability.

Startups in the UAE are scaling aggressively, with 75% of early-stage entrepreneurs planning to expand their workforce to at least six employees within five years. The adoption of digital technology is also a priority, with 80% of startups integrating tech into their operations. Additionally, 55% of entrepreneurs are focused on international markets, reinforcing the UAE’s role as a global business hub.

Vision 2031: A Blueprint For Growth

The UAE’s entrepreneurial success aligns with its ambitious “We the UAE 2031” vision, which aims to establish one million SMEs by the next decade. The country’s ranking as the world’s top entrepreneurial ecosystem under the GEM’s National Entrepreneurship Context Index (NECI) further underscores its commitment to fostering innovation, investment, and business growth at every level.

With its unmatched infrastructure, forward-thinking policies, and strong investor confidence, the UAE is not just a leader in entrepreneurship—it’s setting the standard for the future of global business.

Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

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