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UAE Leads GCC In Foreign Investment As Inflows Hit $60 Billion

Foreign inflows into GCC equity markets surged in February 2025, with a net inflow of $2.47 billion, marking a significant jump from $939 million in January. The UAE led the way with $2.47 billion in inflows, followed by Saudi Arabia with $352 million and Kuwait with $304 million. However, Qatar saw outflows of $212 million, while Oman experienced a more significant outflow of $446 million.

Year-on-year, foreign inflows have more than doubled from $890 million in February, reflecting a broader trend of growth. Cumulative foreign inflows across the region have now surpassed $60 billion, a significant rise from $50 billion in August 2024 and $30 billion in March 2022.

This momentum can be attributed to several factors, including index inclusions, strong corporate earnings growth, and global emerging market funds directing more capital toward GCC markets.

Investor Confidence Boosted By Strong Inflows

Saudi Arabia remains the leader in foreign inflows, accumulating $34 billion, followed by the UAE at $20 billion. Kuwait has attracted $4.7 billion, while Qatar has faced more erratic flows, accumulating $3.1 billion. The increase in foreign investment highlights rising confidence in GCC markets.

Implications For Public Companies

The February data points to a shift in investor preferences, with capital flowing back into the UAE while Saudi Arabia continues to see steady inflows. Public companies in strong-performing markets are encouraged to leverage this momentum by providing clear updates on business strategies and future growth plans. For countries like Oman and Qatar, which have experienced outflows, addressing concerns about liquidity, earnings visibility, or macroeconomic risks will be key.

Proactive engagement with foreign investors will be crucial to securing stable and long-term foreign capital as allocations become more dynamic.

Abu Dhabi And Dubai Show Strong Performance

Among the emirates, Abu Dhabi and Dubai have experienced notable foreign inflows. In February, Abu Dhabi saw net inflows of $2.26 billion, while Dubai recorded $208 million. Over the long term, Abu Dhabi has accumulated $15.9 billion in net inflows, and Dubai has attracted $4.2 billion in foreign investment.

Short-Form Video Unleashed: Transforming The Living Room Experience

The Mobile Origins Of A Big-Screen Revolution

Short-form vertical videos, initially designed for smartphone viewing, are increasingly gaining traction on larger screens as viewing habits continue evolving across digital platforms. YouTube said audiences now watch more than 2 billion hours of Shorts content on televisions every month, highlighting the growing role of connected TV devices in short-form video consumption. The figures reflect a broader shift in how viewers engage with mobile-first formats beyond traditional smartphone environments.

Expanding Horizons In The Living Room

According to Kurt Wilms, television has become YouTube’s fastest-growing screen category. The company said integrated recommendations and search functions on smart TV interfaces are increasingly exposing users to Shorts content, even when viewers did not originally intend to watch short-form videos. As a result, living room viewing is becoming a larger part of YouTube’s overall content ecosystem.

Innovative Adjustments For Enhanced Engagement

To support this transition, YouTube has introduced interface changes designed specifically for larger screens. Features, including side-by-side comments and expanded layouts, aim to create a more interactive viewing experience while also improving engagement opportunities for creators. Sarah Ali said the updated viewing experience is intended to help creators expand audience reach across global markets and connected devices.

The Convergence Of Audio And Visual Media

Growth in living room consumption is also extending beyond short-form video into podcasting and long-form creator content. YouTube reported that viewers spent more than 700 million hours watching podcasts on living room devices during 2025, up from 400 million hours the previous year. At the same time, streaming platforms including Netflix are increasing investments in video podcasts and creator-led programming through partnerships with companies such as iHeartMedia, Barstool Sports and Spotify. The trend reflects a broader convergence between mobile-first content formats, streaming television and creator-driven media ecosystems.

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