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U.S.-EU Tariff War Puts $10 Trillion In Business Relations At Risk

The escalating tariff war between the U.S. and the European Union is threatening nearly $10 trillion in transatlantic business relations, according to a report by the American Chamber of Commerce in the EU (AmCham EU). With both sides raising tariffs on key goods, businesses are bracing for potential disruptions to trade, investment, and global supply chains.

The High Stakes Of A Trade War

  • $9.5 trillion – The estimated value of U.S.-EU business ties in 2024, with industries ranging from technology and finance to energy and automotive deeply interconnected.
  • Intra-company trade at risk – This accounts for 90% of Ireland’s trade and 60% of Germany’s trade, meaning tariffs could disrupt the operations of major multinational corporations.
  • Global value chains under pressure – European automakers rely on U.S. exports, and supply chains for everything from pharmaceuticals to aerospace parts are deeply integrated.

Tit-for-Tat Tariffs Escalate Tensions

Last week, the U.S. imposed new tariffs on aluminum and steel, prompting the EU to retaliate with higher tariffs on key American goods starting in April. The trade dispute took an even sharper turn when Donald Trump threatened a 200% tax on alcohol imports from Europe, rattling financial markets.

This escalation is no small matter. In 2024 alone, trade in goods between the U.S. and EU hit a record $976 billion, making it the largest trading relationship in the world.

Investment, Not Just Trade, Is At Stake

While tariffs dominate headlines, the bigger concern is investment. U.S. companies’ sales in Europe are four times larger than exports, while European firms’ sales in the U.S. are three times higher than their exports. A prolonged trade conflict could severely damage these deep financial and corporate ties.

Beyond Trade: Energy, Data, And Services In The Crosshairs

  • Energy risks – The EU is highly dependent on U.S. liquefied natural gas (LNG), having imported 56.2 billion cubic meters in 2023. A trade war could complicate energy security and pricing.
  • Data flows and services trade – Restrictions on technology, digital services, and financial transactions could have ripple effects beyond tariffs, disrupting key industries on both sides of the Atlantic.

Economic Growth At Risk

According to AmCham EU, growth rates will be uneven across the Atlantic:

  • U.S. GDP is expected to grow by 2.7% in 2025.
  • Europe’s economy is forecast to expand by just 1%, reflecting higher energy costs, regulatory burdens, and weaker consumer demand.

While economic growth remains positive, trade tensions add another layer of uncertainty, affecting business confidence and investment decisions.

Can The U.S. And EU Find Common Ground?

Despite rising tensions, AmCham EU sees opportunities for collaboration. The transatlantic economy is not just the largest trading relationship—it is also the most strategically significant. If both sides can align on key economic priorities, they could reinforce their dominance in an increasingly competitive global market.The coming months will be a critical test of whether Washington and Brussels can navigate trade disputes without derailing one of the world’s most vital economic partnerships.

Price Shifts: Temu And Shein React To Upcoming Tariffs

The online shopping world experienced a jolt as Temu and Shein, popular e-commerce platforms, recently adjusted their prices due to impending tariff changes. These platforms, known for offering budget-friendly options, have echoed with changes that might surprise many shoppers.

What Sparked the Price Hike?

Effective next week, a significant tariff will impact goods imported from China. This tariff follows the expiration of the “de minimis” exemption on May 2. This exemption previously allowed American shoppers to skip tariffs on items valued under $800. The new tariff demands a 120% fee or a flat $100 per postal item, increasing to $200 come June 1.

For instance, Temu’s two patio chairs jumped from $61.72 to $70.17 overnight, while a bathing suit on Shein saw a 91% surge in price. Yet, the price landscape isn’t consistently upward; a smart ring on Temu dropped by $3.

Implications for Consumers

Due to economic shifts and evolving trade rules, both Shein and Temu emphasized their efforts to maintain quality and affordability despite costlier operational expenses. They advised consumers to shop before April 25 to dodge the upcoming hikes, though it’s uncertain if this timing affects the 120% tariff applicability.

Impact on Lower-Income Households

The discontinuation of the “de minimis” exemption is poised to hit lower-income families hardest. Reports indicate these households spend a higher income proportion on apparel, and this change could burden them further.

Further economic insights highlight how industries adjust to challenges, such as in the face of AI-driven changes, potentially offsetting emissions concerns with economic gains.

For buyers and businesses alike, the shifting sands of trade laws call for adaptability and forethought.

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