Trump’s Tariffs Cost Apple $640 Billion In Just Three Days

While the broader stock market showed signs of recovery on Monday, Apple took another major hit, shedding 3.7% as concerns mounted over the impact of President Donald Trump’s new tariffs.

Key Facts

Apple’s stock has plunged 19% in just three days, wiping out $638 billion in market capitalization.
The company is among the most vulnerable in the ongoing trade war, with a 54% tariff on China-made products directly affecting its supply chain.
Despite manufacturing expansions in India, Vietnam, and Thailand, these regions are also impacted by Trump’s sweeping tariff plan.
Among tech giants, Apple is struggling the most—Microsoft and Tesla also saw losses, but other mega-cap stocks remained steady.

The Bigger Picture

The Nasdaq rebounded slightly on Monday after its worst week in over five years, but analysts warn Apple faces tough choices. The company will either have to raise prices or absorb higher costs once the tariffs take effect.

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UBS analysts estimate that Apple’s most expensive iPhone could see a $350 price hike—a 30% increase from its current $1,199 price tag. Barclays’ Tim Long predicts that unless Apple adjusts pricing, its earnings per share could drop by as much as 15%. The company may restructure its supply chain to reduce reliance on high-tariff imports.

Short-Term Shock, Long-Term Uncertainty

While tariffs sent Apple’s stock tumbling, they also triggered a buying frenzy. Over the weekend, Apple stores across the U.S. saw a surge in customers rushing to buy iPhones, fearing significant price hikes. Employees reported packed stores as shoppers anticipated higher costs, according to Bloomberg.

With mounting pressure on profitability, supply chains, and consumer demand, Apple faces a critical period ahead.

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Paphos Wins Two Awards For Long-Term Tourism Strategy

by THEFUTURE.TEAM

July 23, 2026

The Paphos regional tourism board, Etap Paphos, said on Tuesday that its “Paphos – Unleash Your Senses” campaign has secured two industry awards, underscoring the region’s long-term effort to strengthen its position as an international tourism destination.

Recognition For Strategy, Not Just Promotion

The campaign won gold at the Cyprus Tourism Awards 2025 in the Strategy & Innovation – Timeless Presence category and bronze at the Marketing Achievements Awards 2025 in Integrated Marketing.

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Etap Paphos said the honours reflect more than a successful promotional initiative. They also validate a broader collaborative model developed over the past seven years to support the region’s tourism growth.

A Public-private Model Built Over Seven Years

The strategy was designed around a shared long-term vision, bringing together public institutions and private-sector partners under a single destination marketing framework.

According to the board, it was the first organised effort in Cyprus to successfully align public authorities and private businesses behind one unified tourism strategy. That model, it said, has since become a reference point for how coordinated action can improve a destination’s competitiveness in international markets.

Partnership At The Core Of The Campaign

The success of the campaign was credited to the contributions of a broad network of partners and stakeholders, including the Paphos Regional Board of Tourism, the Cyprus Hotel Association’s Paphos district branch, Hermes Airports, Eurobank, participating hotels and other supporting organisations.

Special recognition was also given to AZTECH, the agency responsible for the campaign’s strategic planning and execution. The board said the agency’s expertise has been central to expanding and reinforcing Paphos’s international presence.

Why The Awards Matter

“These distinctions carry deep significance as they celebrate more than just a successful advertising campaign,” the tourism board said. It added that the awards highlight the value of sustained cooperation and shared objectives over short-term promotional activity.

The recognition comes as Paphos continues working to position itself as a year-round, modern, sustainable and smart tourism destination.

“Elevating the profile of Paphos as a year-round highly modern, sustainable and smart travel destination remains an ongoing effort that relies entirely on the continued commitment and contribution of all partners,” the board said.

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