Trump’s Tariffs Cost Apple $640 Billion In Just Three Days

While the broader stock market showed signs of recovery on Monday, Apple took another major hit, shedding 3.7% as concerns mounted over the impact of President Donald Trump’s new tariffs.

Key Facts

Apple’s stock has plunged 19% in just three days, wiping out $638 billion in market capitalization.
The company is among the most vulnerable in the ongoing trade war, with a 54% tariff on China-made products directly affecting its supply chain.
Despite manufacturing expansions in India, Vietnam, and Thailand, these regions are also impacted by Trump’s sweeping tariff plan.
Among tech giants, Apple is struggling the most—Microsoft and Tesla also saw losses, but other mega-cap stocks remained steady.

The Bigger Picture

The Nasdaq rebounded slightly on Monday after its worst week in over five years, but analysts warn Apple faces tough choices. The company will either have to raise prices or absorb higher costs once the tariffs take effect.

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UBS analysts estimate that Apple’s most expensive iPhone could see a $350 price hike—a 30% increase from its current $1,199 price tag. Barclays’ Tim Long predicts that unless Apple adjusts pricing, its earnings per share could drop by as much as 15%. The company may restructure its supply chain to reduce reliance on high-tariff imports.

Short-Term Shock, Long-Term Uncertainty

While tariffs sent Apple’s stock tumbling, they also triggered a buying frenzy. Over the weekend, Apple stores across the U.S. saw a surge in customers rushing to buy iPhones, fearing significant price hikes. Employees reported packed stores as shoppers anticipated higher costs, according to Bloomberg.

With mounting pressure on profitability, supply chains, and consumer demand, Apple faces a critical period ahead.

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Webflow Strengthens Marketing Suite With Acquisition Of AI-Powered Vidoso

by THEFUTURE.TEAM

March 13, 2026

Strategic Acquisition For Enhanced Marketing

Webflow, a leading software platform for website building and hosting, has acquired AI-driven content-generation platform Vidoso to advance its suite of marketing offerings. The move signals Webflow’s strategic shift from being recognized solely as a website builder and CMS provider to emerging as a holistic, agentic marketing platform.

Integrating AI With Content Creation

Vidoso, founded in 2024, uses large language models to help organizations generate marketing materials such as images, presentations, video clips, blog posts and social media content. One of the platform’s features allows users to convert long-form content, including keynote presentations or panel discussions, into shorter formats such as video clips and blog posts. Following the acquisition, Vidoso’s four-person team will join Webflow, and the technology is expected to be integrated into the company’s broader content and marketing tools

Driving Operational Efficiency In A Competitive Market

Webflow has raised more than $330 million in funding and has previously expanded its marketing capabilities through acquisitions and partnerships. Earlier initiatives included the acquisition of personalization platform Intellimize and the launch of integrations with advertising platforms such as Google Ads. The company is operating in an increasingly competitive market as startups develop AI tools for marketing automation. Competitors in this space include companies such as Kana, Hightouch and Blueshift. Webflow CEO Linda Tong said the company aims to build a platform that connects brand management, demand generation, product marketing and content development within a single system.

Closing The Gap With Branded AI Content

Vidoso’s CEO, Sharad Verma, explained that earlier iterations of AI delivered generic content that lacked alignment with individual brand systems. “Frontier models are trained on the average of the internet, not on the specifics of your brand,” Verma stated, emphasizing how Vidoso’s platform addresses this shortfall by ensuring consistent, governed, and production-ready content that aligns with existing marketing workflows.

A Forward-Looking Vision

Webflow views the acquisition as part of a broader shift toward AI-assisted marketing tools that combine content creation with performance insights. According to Tong, integrating these capabilities into a single platform allows companies to create marketing assets while analyzing their performance and refining future campaigns.