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Trump Intervenes To Bring TikTok Back To The U.S.

by THEFUTURE.TEAM

January 20, 2025

TikTok began restoring access for U.S. users on Sunday, following a pledge by President-elect Donald Trump to reinstate the platform’s operations as he prepared to take office. Speaking at a rally before his inauguration, Trump emphasized the importance of the app’s return, stating, “Frankly, we have no choice. We have to save it.” He also hinted at plans for a joint venture to secure TikTok’s presence, a platform used by 170 million Americans.

Hours before the rally, TikTok informed its users about the positive developments, attributing the app’s revival to Trump’s efforts. “Thanks to President Trump’s leadership, TikTok is back for U.S. users,” read the company’s message. While some users regained access to limited services on the app, the full platform remained unavailable for download on app stores as of late Sunday.

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TikTok acknowledged ongoing efforts with service providers to restore operations fully. In a statement, the company expressed gratitude to Trump for ensuring clarity and protection for its service providers. This assurance, TikTok noted, was crucial in allowing its operations to continue without legal risks. The platform also highlighted its role in supporting over 7 million small businesses across the U.S.

Tensions Amid U.S.-China Relations

TikTok’s revival comes against the backdrop of strained ties between the U.S. and China. While Trump has indicated plans to impose tariffs on China, he also expressed interest in fostering direct communication with the Chinese leadership. Addressing the matter, China’s foreign ministry stated its hope for a fair and open business environment in the U.S. for international companies like TikTok.

TikTok had gone offline for U.S. users late Saturday following the implementation of a law banning its operations over national security concerns. Officials cited fears that user data could be accessed by ByteDance, the app’s Chinese parent company, and misused. In response, Trump announced plans to delay the enforcement of the law, creating an opportunity to negotiate a deal ensuring national security.

On his social platform, Truth Social, Trump suggested the U.S. take a 50% ownership stake in a joint venture overseeing TikTok’s U.S. operations. He also assured companies supporting the app’s continued availability that they would face no legal liabilities.

Divided Opinions On TikTok’s Return

Trump’s intervention marks a notable shift from his earlier stance during his first term in office when he sought to ban TikTok entirely over privacy concerns. In contrast, he now credits the app for helping him connect with young voters during the 2024 presidential election. However, not all members of Trump’s Republican Party agree with his actions. Senators Tom Cotton and Pete Ricketts have criticized the move, stating that only a complete severance of ties between ByteDance and the Chinese government would satisfy legal requirements.

The law passed by Congress grants the U.S. government the authority to ban or require divestitures of Chinese-owned apps, a move that has already affected other ByteDance properties like CapCut and Lemon8, which were also removed from U.S. app stores.

A “Hair On Fire” Moment For Businesses

The temporary shutdown of TikTok sent shockwaves across industries reliant on the platform. Marketing agencies scrambled to develop contingency plans, with one executive describing the situation as a “hair on fire” crisis. Meanwhile, U.S. users flocked to VPN searches, hoping to bypass restrictions, and e-commerce sellers worried about delayed transactions on TikTok Shop.

During the turmoil, TikTok CEO Shou Zi Chew is expected to attend Trump’s inauguration and a rally, signalling the company’s support for the deal. Meanwhile, interest in TikTok’s U.S. operations is growing, with names like Elon Musk and former Los Angeles Dodgers owner Frank McCourt reportedly exploring acquisition opportunities. A U.S. tech startup, Perplexity AI, has also submitted a proposal to merge with TikTok’s U.S. branch and create a new entity involving other partners.

Despite the upheaval, TikTok’s path forward may cement its place as a dominant social media platform in the U.S., backed by President Trump’s evolving approach to its operations and the broader landscape of U.S.-China tech relations.

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Cloudflare Sets New Default To Separate Search Crawlers From AI Bots

by THEFUTURE.TEAM

July 2, 2026

Cloudflare has drawn a sharper line between traditional search and artificial intelligence.

Beginning September 15, 2026, the company will change its default settings to block so-called mixed-use crawlers from pages that run ads, unless a site owner chooses otherwise. The policy applies to new Cloudflare customers, new sites created by existing customers, and all current free customers.

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A Clearer Divide In Web Access

The shift could materially reshape how AI companies collect web data for model training and agentic products. Cloudflare’s central argument is straightforward: most publishers want their content to remain visible in search and accessible through certain AI services, but they do not want that same material repurposed without compensation.

In Cloudflare’s view, the problem is not crawling itself. It is the blending of three different functions: search, agentic use, and training into a single bot that makes it difficult for website owners to set meaningful boundaries.

The Google Question

Cloudflare pointedly referenced the “world’s largest search engine,” an unmistakable nod to Google, arguing that it has access to roughly twice as much information as rival AI companies because it makes it harder for customers to stay discoverable without also being used for AI.

Google has disputed that framing. The company offers Google Extended, a crawler setting that lets publishers opt out of having content used for training and AI products such as Gemini apps and Vertex AI, without affecting visibility in Google Search. At the same time, Googlebot still crawls for Search and for AI-powered features such as AI Overviews and AI Mode.

Publishers Want Reach, Not Exploitation

Matthew Prince, Cloudflare’s co-founder and chief executive, said the company is moving quickly because the internet is now dominated by machine traffic.

“Now that the majority of traffic on the Internet is non-human, we must go further and act faster so that a sustainable ecosystem can emerge,” Prince said, referring to the recent milestone in which bots surpassed human traffic online sooner than expected.

Prince added that Cloudflare’s tools and partnerships are designed to give publishers more visibility and commercial leverage, while also rewarding AI companies that are transparent about how they use content.

From Pay Per Crawl To Pay Per Use

Cloudflare has increasingly positioned itself as a gatekeeper for publishers looking to assert control in the AI era. The company already offers tools to block AI bots, along with a marketplace called Pay Per Crawl, which lets websites charge AI systems for scraping.

That framework is now expanding into Pay Per Use, which Cloudflare says will allow publishers to charge AI companies when content creates value, not merely when it is fetched. In practical terms, that shifts the economics from extraction to monetization.

Cloudflare says the move may also reduce waste. Its data suggests more than half of crawl traffic from AI bots is spent revisiting pages that have not changed, consuming bandwidth and compute without adding fresh value for either side.

Early Partners Signal The Commercial Model

To launch the new system, Cloudflare is working with Ceramic.ai and You.com. Under the opt-in model, publishers can be paid when their content appears in Ceramic’s AI search results or when You.com accesses premium material.

Cloudflare says other AI companies can adapt the model to fit their own products. The broader message is clear: the era of unrestricted crawling is giving way to one in which access, attribution, and compensation are increasingly negotiated rather than assumed.