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Troodos Tourism Authority Launches Geopark Partner Programme To Elevate Local Heritage

Introducing The Troodos Geopark Partner Programme

The Troodos Tourism Development and Promotion Company has launched a groundbreaking initiative to integrate local gastronomy, cultural assets, and tourism. The new Troodos Geopark Partner Programme builds on the region’s recent inclusion in the Global Geoparks Network, marking a significant step in enhancing its international profile.

Integrating Local Business With Cultural Legacy

This programme fosters collaboration between local enterprises and the region’s rich cultural heritage. Through participation in the initiative, restaurants, local product shops, and handicraft workshops will actively promote Troodos’s geological, ecological, and gastronomic values. The strategic alignment of these sectors is designed to generate a multiplier effect that bolsters regional tourism and local economic growth.

Strategic Funding and Long-Term Vision

Supported by the LEADER initiative’s Rural Development Programme 2014-2020 and the broader local development strategy, the programme exemplifies effective public-private partnerships. The commitment to informing visitors about Troodos’s points of interest and connecting local agri-food products to traditional mountain gastronomies underscores a forward-thinking approach to sustainable tourism development.

Driving Tourism Through Voluntary Engagement

Businesses joining the programme agree to meet rigorous criteria designed to ensure the dissemination of comprehensive information regarding the region’s geological and cultural significance. By positioning themselves as ambassadors of Troodos’s natural and culinary heritage, these participants are key to enhancing the region’s appeal on a global stage.

For more information and to review the participation criteria, please visit the official Troodos website at My Troodos.

Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

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