Transforming Fintech: Antler’s Strategy for Innovation and Investment Success

Sarah Finegan, Antler

In an era where fintech and artificial intelligence (AI) are not just buzzwords but the cornerstone of technological evolution, Antler has established itself as a trailblazer in the venture capital industry. Sarah Finegan, a luminary investor at Antler, shares invaluable insights into the strategies driving Antler’s success, the effectiveness of its ecosystem, its nuanced stance on AI, and its strategic investment focus.

Antler’s Unique Value Proposition

Antler’s differentiation in the crowded venture capital space stems from its unwavering commitment to identifying and nurturing groundbreaking tech companies from inception. Sarah Finegan states, “Antler is the world’s leading day zero investor, receiving 120,000 applications annually from globally aspirational founders. We’re not just investing; we’re institutionalising the early-stage support system, providing a foundation for startups to flourish with conviction.” This rigorous selection process underlines Antler’s unique approach to venture capital, focusing on potential from the outset.

The criteria for selection pivot around not just the viability of the idea, but the potential of the exceptional founders they work with. “Our investment in founders is premised on their ability to disrupt industries. We’re in search of outliers, not just safe bets,” Sarah Finegan notes, underlining the blend of data-driven insights and intuition that guides Antler’s choices.

Building a Thriving Ecosystem

The success of Antler’s ecosystem is a testament to its comprehensive strategy, focusing on diversity and global reach. “Our scouting strategy is meticulously designed to identify aspiring founders with significant professional experience, many of whom are serial entrepreneurs and approximately a third are women,” Sarah Finegan explains. By fostering a global network of startups, Antler ensures access to an unparalleled community of innovation, support, and growth potential, demonstrating the profound impact of its ecosystem.

Finegan’s insights further highlight Antler’s commitment to diversity, “We actively engage under-represented communities to ensure we work with diverse founders, which enriches our ecosystem with varied perspectives and ideas.”

Antler and AI: Beyond the Hype

Antler’s engagement with AI transcends the typical market hype, focusing on substantive, long-term value creation. Sarah Finegan clarifies, “While we don’t use AI to inform our investment decisions, of course, founders leveraging AI to redefine sectors such as fintech are very interesting for us.” This strategic perspective ensures that Antler invests in AI not as an end but as a means to leverage innovation and efficiency across various industries.

Strategic Investments: Fintech and Beyond

Antler’s investment strategy is characterised by its forward-looking approach, especially in the fintech and AI sectors. “In the thriving global fintech capital like London, the convergence of fintech and AI is fascinating and we’re identifying startups using new technologies to enhance efficiency, personalise services, and promote financial inclusion as examples,” Sarah Finegan asserts. This focus is reflected in Antler’s portfolio, which includes pioneering companies at the intersection of AI and fintech, such as Jenesys, illustrating the firm’s commitment to fostering technological innovation that has a meaningful impact.

Antler’s evolution into supporting startups up to Series C is a strategic move to offer continuity and deeper support for its portfolio companies. “The transition to later-stage funding reflects our commitment to walk the journey with our founders, offering not just capital but a lasting partnership,” explains Finegan. 

Finegan is bullish about the prospects of fintech, supported by Antler’s keen eye for startups that bridge technology with finance to create seamless, secure, and innovative financial solutions. “We’re seeing lots of growth in our fintech portfolio with startups raising strong seed rounds despite the wider economic downturn.” 

Global Strategy and Impact Investing

Antler’s global strategy is informed by a deep understanding of local ecosystems, enabling a tailored approach to startup support. “We combine global investment strategies with local knowledge, establishing investment teams that have deep connections within local ecosystems,” states Sarah. This approach has facilitated Antler’s impact on the venture capital sector, with a significant portion of its portfolio comprising ‘impact companies’, demonstrating Antler’s role in addressing environmental and social challenges through innovative startups.

Panel Discussion – when to invest
Panel discussion at the Forbes The Future of Fintech Summit: How, When and Where to Invest

Diversity and Inclusion: A Core Tenet

Diversity and inclusion stand at the core of Antler’s investment strategy. Sarah Finegan passionately notes, “We believe talent is evenly distributed across the globe, and our model is designed to remove barriers to entrepreneurship, nurturing a new generation of diverse founders.” This commitment is reflected in the demographic makeup of Antler’s startups, which showcases a significant representation of women founders and founders from over 100 nationalities.


Antler, under the stewardship of visionaries like Sarah Finegan, is shaping the future of fintech and AI. Through its unique value proposition, commitment to building a robust ecosystem, strategic stance on AI, and focused investment strategy, Antler is not just participating in the technological revolution; it’s leading it. With an eye on the future, Antler continues to drive innovation, diversity, and impact, laying the groundwork for the next generation of tech giants.

“The future of fintech, intertwined with AI, holds unlimited potential. At Antler, we’re not just observing this future unfold; we’re crafting it, one investment at a time,” Finegan concludes, with a tone of optimism and determination.


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