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Toyota Takes on Tesla with $3 Billion Investment in Autonomous Driving

Toyota is intensifying its competition with Tesla through a substantial investment of over $3 billion in autonomous vehicle technology, in collaboration with Japanese telecom giant Nippon Telegraph and Telephone (NTT). Announced by Toyota CEO Koji Sato, this investment will focus on creating an AI-powered infrastructure and software platform designed to improve road safety and reduce traffic accidents.

Toyota and NTT will jointly invest $3.27 billion to build a robust AI-driven platform aimed at predicting and responding to traffic incidents, with implementation slated for 2028 and potential sharing with other companies. This AI-powered network is expected to enhance safety, making autonomous driving systems more adaptive to real-time traffic situations.

Background

Japanese companies, including Toyota and NTT, have been investing in autonomous technology for years, though they lag behind competitors like Tesla and BYD in developing software-defined vehicles. Toyota and NTT’s partnership began in 2017 with a focus on 5G applications for vehicles, expanding in 2020 to include a smart city project. By 2021, Toyota had also launched a specialized division dedicated to AI-driven autonomous driving technology.

Tesla, meanwhile, remains a prominent player in autonomous driving, having recently unveiled its robotic taxi and begun initial tests of a taxi service in the U.S. However, the timeline for mass production of Tesla’s robotic taxis remains uncertain.

In 2023, Toyota reported a revenue of $270.5 billion, while NTT’s revenue was approximately $97.4 billion last year. With this new venture, Toyota aims to close the gap in the autonomous driving race, positioning itself to make significant strides in the industry.

Cyprus Enterprises Strengthen Cloud Adoption Amid EU Digital Shift

Overview Of Cloud Adoption In Cyprus And The EU

Recent Eurostat data reveals that 51.38% of Cypriot enterprises engaged with paid cloud computing services in 2025, aligning closely with the overall European Union average of 52.74%. This consistency underscores the region’s commitment to digital transformation, despite a slight decline from Cyprus’ 52.93% usage in 2023.

Acceleration Across The European Landscape

At the EU level, there was a notable 7.4 percentage point increase in cloud adoption since 2023. The long‐term trajectory is even more remarkable, considering that only 17.8% of EU enterprises used these services in 2014. This significant growth over the past decade is a testament to the rapid integration of digital infrastructures in European business operations.

Differentiated Digital Maturity Across Member States

Within the union, the distribution of cloud service adoption varies significantly. In Finland, 79.2% of enterprises have embraced paid cloud solutions, reflecting a high level of digital maturity. Italy (75.6%) and Malta (74.9%) also demonstrate robust engagement, positioning Southern Europe among the leading adopters. Conversely, Romania (24.9%), Greece (24.3%), and Bulgaria (17.8%) indicate that a segmented digital catch-up is still underway.

Core And Specialized Cloud Applications

Paid cloud services now underpin essential business functions. Email services lead at 85.2%, followed by office software at 71.7% and file storage at 71.5%. Enterprises have also integrated security software (65.5%), finance or accounting applications (58.2%), and enterprise database hosting (45.5%) into their operational ecosystems. Moreover, specialized applications such as enterprise resource planning (30.1%), in-house computing power (28.2%), customer relationship management (27.9%), and development platforms (26.1%) further illustrate the expanding role of cloud technology in enabling modern business complexity.

Conclusion

The data clearly illustrates that Cypriot enterprises remain well integrated within the broader European digital agenda. While operating marginally below the EU average, Cyprus has sustained its competitive position amidst a rapidly evolving technological landscape. As cloud adoption continues to accelerate across European markets, the ongoing digital transformation will no doubt remain a pivotal factor in shaping business strategy and competitive advantage.

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