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Toyota Takes on Tesla with $3 Billion Investment in Autonomous Driving

Toyota is intensifying its competition with Tesla through a substantial investment of over $3 billion in autonomous vehicle technology, in collaboration with Japanese telecom giant Nippon Telegraph and Telephone (NTT). Announced by Toyota CEO Koji Sato, this investment will focus on creating an AI-powered infrastructure and software platform designed to improve road safety and reduce traffic accidents.

Toyota and NTT will jointly invest $3.27 billion to build a robust AI-driven platform aimed at predicting and responding to traffic incidents, with implementation slated for 2028 and potential sharing with other companies. This AI-powered network is expected to enhance safety, making autonomous driving systems more adaptive to real-time traffic situations.

Background

Japanese companies, including Toyota and NTT, have been investing in autonomous technology for years, though they lag behind competitors like Tesla and BYD in developing software-defined vehicles. Toyota and NTT’s partnership began in 2017 with a focus on 5G applications for vehicles, expanding in 2020 to include a smart city project. By 2021, Toyota had also launched a specialized division dedicated to AI-driven autonomous driving technology.

Tesla, meanwhile, remains a prominent player in autonomous driving, having recently unveiled its robotic taxi and begun initial tests of a taxi service in the U.S. However, the timeline for mass production of Tesla’s robotic taxis remains uncertain.

In 2023, Toyota reported a revenue of $270.5 billion, while NTT’s revenue was approximately $97.4 billion last year. With this new venture, Toyota aims to close the gap in the autonomous driving race, positioning itself to make significant strides in the industry.

Call for Reform: Cyprus Faces New Challenges with Emerging Tobacco Products

In the face of a burgeoning variety of tobacco products, existing smoking laws in Cyprus are struggling to keep pace, as highlighted by Christos Minas, the president of the Cyprus National Addictions Authority (AAEK). On World No-Tobacco Day, there was a push for legislative reforms to comprehensively cover all tobacco forms, including non-nicotine alternatives.

Addressing Rising Trends with Effective Policies

Minas emphasized the surge in popularity of e-cigarettes and flavored products, particularly among the youth. The proposed legal updates aim to enhance enforcement efficiency against these emerging trends.

In collaboration with the World Health Organization’s (WHO) framework, the AAEK has established the first set of national guidelines for smoking cessation in Cyprus, crafting prevention and treatment strategies based on robust scientific evidence.

Educating Youth and Public Awareness Initiatives

Efforts are underway to raise awareness, with informative materials distributed to secondary schools across Cyprus. A public event in Nicosia highlighted the state’s ongoing commitment, providing carbon monoxide testing and expert advice on new tobacco products.

Recent data from the Cyprus general population survey 2023 indicates that 38% of smokers have used e-cigarettes recently, and the smoking initiation age remains at 18.

A Glimpse into Youth Smoking Patterns

According to the latest European school survey, 14% of Cypriot students aged 15-16 reported smoking traditional cigarettes last month. Although this rate is declining, Cyprus still ranks high in Europe for e-cigarette and hookah use among students.

The concern is global, with WHO reports showing over 37 million children aged 13-15 engage in tobacco use, driven by aggressive marketing in loosely regulated environments.

The urgency for reform is clear: before these trends solidify, proactive measures are necessary to protect future generations from potentially hazardous habits.

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