Breaking news

Tourism Sector Flourishes With Increasing Interest From Polish Market

by THEFUTURE.TEAM

Cyprus is witnessing a significant boost in tourism from Poland, with growing numbers of Polish tourists bolstering the sector. The Tourism Development and Promotion Company of the Famagusta Region, in collaboration with local hotels, recently participated in a roadshow organized by the Deputy Ministry of Tourism. This event, held in Warsaw, Krakow, and Katowice, aimed to strengthen existing collaborations and showcase Cyprus as an attractive year-round destination.

The strategic focus on the Polish market has yielded positive results, thanks in part to the robust connectivity between Larnaca Airport and several Polish cities through direct flights. This ease of access has been crucial in attracting Polish tourists, enhancing both summer mass tourism and niche tourism throughout the year. The increased interest from Polish tour operators indicates a growing recognition of Cyprus as a prime holiday destination.

George Kafkalias, an official from the Famagusta Tourism Board, emphasized the potential of the Polish market to become one of the most significant sources of tourists for Cyprus. He highlighted the importance of building on the positive trends observed in recent years and continuing to invest in this market. According to Kafkalias, the connectivity between Larnaca Airport and various Polish destinations is a pivotal factor in further developing this market segment.

The efforts to tap into the Polish market are already showing promising results, with expectations that tourist arrivals from Poland in 2024 will surpass those of the previous year. This optimistic outlook is based on the increased interest from Polish tour operators and the positive feedback received during the roadshow.

The focus on promoting Cyprus’ diverse tourism offerings, including cultural experiences, natural attractions, and special interest tourism, has resonated well with Polish tourists. The emphasis on year-round tourism also aligns with the broader strategic goals of Cyprus’ tourism sector, aiming to reduce seasonality and promote sustainable tourism growth.

Only 1% Of Cyprus Farms Use Precision Farming Technologies

by THEFUTURE.TEAM

Cyprus remains one of the European Union’s least digitised agricultural economies, with just 1% of farms using precision farming technologies in 2023, according to Eurostat.

The findings come as the EU continues to encourage the adoption of digital tools aimed at improving agricultural productivity, efficiency and sustainability.

Internet Access Expands, But Digital Uptake Lags

Internet access has improved across the bloc, although adoption remains uneven. Eurostat found that 43% of EU farms had internet access in 2023, with northern and central European countries leading the way.

Denmark, Germany, Slovakia, Latvia, the Czech Republic and Austria all reported internet access rates above 90%.

Greater connectivity, however, has not translated into widespread digital adoption. Farm management information systems, which help farmers manage day-to-day operations, were used by only about 11% of EU farms. France was a notable exception, with around 60% of farms using the technology.

Precision Farming Concentrated In Larger Operations

Robotics adoption also remained relatively limited, with only about 7% of EU farms using robotic technologies. Overall, around 18% of farms with utilised agricultural area employed at least one precision farming technology or practice in 2023.

These included robotics for plant protection, band spraying, variable-rate application, precision crop monitoring and soil analysis. Despite representing fewer than one in five farms, these holdings accounted for around 44% of the EU’s utilised agricultural area.

The figures suggest that precision farming remains concentrated among larger agricultural businesses, where investment in digital technologies is typically easier to support.

Cyprus Lags Behind EU Leaders

Luxembourg, Finland and Estonia recorded the highest shares of utilised agricultural area managed by farms using precision farming technologies, each exceeding 75%.

At the other end of the ranking, Cyprus recorded just 1%, while Greece and Romania reported between 10% and 15%. The results indicate that Cyprus remains at an early stage of digital adoption in agriculture, even as precision farming becomes more widespread across parts of the European Union.

The Future Forbes Realty Global Properties
Uol
eCredo
Aretilaw firm

Become a Speaker

Become a Speaker

Become a Partner

Subscribe for our weekly newsletter