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Tourism Sector Flourishes With Increasing Interest From Polish Market

Cyprus is witnessing a significant boost in tourism from Poland, with growing numbers of Polish tourists bolstering the sector. The Tourism Development and Promotion Company of the Famagusta Region, in collaboration with local hotels, recently participated in a roadshow organized by the Deputy Ministry of Tourism. This event, held in Warsaw, Krakow, and Katowice, aimed to strengthen existing collaborations and showcase Cyprus as an attractive year-round destination.

The strategic focus on the Polish market has yielded positive results, thanks in part to the robust connectivity between Larnaca Airport and several Polish cities through direct flights. This ease of access has been crucial in attracting Polish tourists, enhancing both summer mass tourism and niche tourism throughout the year. The increased interest from Polish tour operators indicates a growing recognition of Cyprus as a prime holiday destination.

George Kafkalias, an official from the Famagusta Tourism Board, emphasized the potential of the Polish market to become one of the most significant sources of tourists for Cyprus. He highlighted the importance of building on the positive trends observed in recent years and continuing to invest in this market. According to Kafkalias, the connectivity between Larnaca Airport and various Polish destinations is a pivotal factor in further developing this market segment.

The efforts to tap into the Polish market are already showing promising results, with expectations that tourist arrivals from Poland in 2024 will surpass those of the previous year. This optimistic outlook is based on the increased interest from Polish tour operators and the positive feedback received during the roadshow.

The focus on promoting Cyprus’ diverse tourism offerings, including cultural experiences, natural attractions, and special interest tourism, has resonated well with Polish tourists. The emphasis on year-round tourism also aligns with the broader strategic goals of Cyprus’ tourism sector, aiming to reduce seasonality and promote sustainable tourism growth.

UAE Job Trends For 2025: High-Demand And Lucrative Roles Revealed

The UAE’s flourishing asset management sector, bolstered by rising investor interest, regulatory advancements, and a surge in Family Offices and Ultra High Net Worth Individuals (UHNWIs), is driving demand for banking and finance talent.

Roles in fundraising and institutional sales are particularly sought after, with professionals in these fields highly valued for their regional networks and industry expertise, according to Michael Page’s UAE 2025 Salary Guides. The comprehensive report, which includes insights from 17 industries, offers an overview of current hiring trends, salary benchmarks, and the recruitment challenges businesses face.

Banking And Finance In High Demand

The report highlights a significant need for compliance professionals, especially those with experience in Dubai Financial Services Authority (DFSA) and Financial Services Regulatory Authority (FSRA) regulations. Chief Compliance Officers and Money Laundering Reporting Officers (MLROs) are among the most lucrative roles in the sector. Jon Ede, Regional Director UAE at Michael Page, pointed out that in 2024, the UAE’s workforce grew by 9%, and the number of new companies increased by 14.5%, showing the success of the nation’s strategic initiatives.

Sales, Marketing, And IT Growth

The sales and marketing sector has seen steady growth, especially in B2B industries like technology, real estate, energy, and logistics. Roles such as Business Development Manager, Chief Commercial Officer, and Strategic Sales Director are in demand, with a premium placed on business development, key account management, and communication skills.

The IT sector, meanwhile, continues to evolve rapidly, with high demand for positions like Head of Software Development, Full-Stack Software Engineer, Agile Product Manager, Senior DevOps Engineer, and Digital Adoption Specialist. The report underscores the significant shift in the UAE talent market for digital professionals in recent years.

Navigating The Skills Shortage

The study also highlights the growing skills shortage, with businesses grappling to find candidates with the right expertise. A staggering 37% of business leaders reported challenges in finding skilled talent, while nearly a third (30%) struggled with employee retention. Nearly half (48%) of employers also cited aligning salary expectations with candidates as a key obstacle.

Ede suggests that businesses can overcome these challenges by offering competitive packages that include benefits, career development opportunities, and workplace incentives, positioning themselves as attractive employers in the competitive UAE job market.

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