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Tourism Sector Flourishes With Increasing Interest From Polish Market

Cyprus is witnessing a significant boost in tourism from Poland, with growing numbers of Polish tourists bolstering the sector. The Tourism Development and Promotion Company of the Famagusta Region, in collaboration with local hotels, recently participated in a roadshow organized by the Deputy Ministry of Tourism. This event, held in Warsaw, Krakow, and Katowice, aimed to strengthen existing collaborations and showcase Cyprus as an attractive year-round destination.

The strategic focus on the Polish market has yielded positive results, thanks in part to the robust connectivity between Larnaca Airport and several Polish cities through direct flights. This ease of access has been crucial in attracting Polish tourists, enhancing both summer mass tourism and niche tourism throughout the year. The increased interest from Polish tour operators indicates a growing recognition of Cyprus as a prime holiday destination.

George Kafkalias, an official from the Famagusta Tourism Board, emphasized the potential of the Polish market to become one of the most significant sources of tourists for Cyprus. He highlighted the importance of building on the positive trends observed in recent years and continuing to invest in this market. According to Kafkalias, the connectivity between Larnaca Airport and various Polish destinations is a pivotal factor in further developing this market segment.

The efforts to tap into the Polish market are already showing promising results, with expectations that tourist arrivals from Poland in 2024 will surpass those of the previous year. This optimistic outlook is based on the increased interest from Polish tour operators and the positive feedback received during the roadshow.

The focus on promoting Cyprus’ diverse tourism offerings, including cultural experiences, natural attractions, and special interest tourism, has resonated well with Polish tourists. The emphasis on year-round tourism also aligns with the broader strategic goals of Cyprus’ tourism sector, aiming to reduce seasonality and promote sustainable tourism growth.

Cyprus Emerges As A Leading Household Consumer In The European Union

Overview Of Eurostat Findings

A recent Eurostat survey, which adjusts real consumption per capita using purchasing power standards (PPS), has positioned Cyprus among the highest household consumers in the European Union. In 2024, Cyprus recorded a per capita expenditure of 21,879 PPS, a figure that underscores the country’s robust material well-being relative to other member states.

Comparative Consumption Analysis

Luxembourg claimed the top spot with an impressive 28,731 PPS per inhabitant. Trailing closely were Ireland (23,534 PPS), Belgium (23,437 PPS), Germany (23,333 PPS), Austria (23,094 PPS), the Netherlands (22,805 PPS), Denmark (22,078 PPS), and Italy (21,986 PPS), with Cyprus rounding out this elite group at 21,879 PPS. These figures not only highlight the high expenditure across these nations but also reflect differences in purchasing power and living standards across the region.

Contrasting Trends In Household Spending

The survey also shed light on countries with lower household spending levels. Hungary and Bulgaria reported the smallest average expenditures, at 14,621 PPS and 15,025 PPS respectively. Meanwhile, Greece and Portugal recorded 18,752 PPS and 19,328 PPS, respectively. Noteworthy figures from France (20,462 PPS), Finland (20,158 PPS), Lithuania (19,261 PPS), Malta (19,622 PPS), Slovenia (18,269 PPS), Slovakia (17,233 PPS), Latvia (16,461 PPS), Estonia (16,209 PPS), and the Czech Republic (16,757 PPS) further illustrate the disparate economic landscapes within the EU. Spain’s figure, however, was an outlier at 10,899 PPS, suggesting the need for further data clarification.

Growth Trends And Economic Implications

Eurostat’s longitudinal analysis from 2019 to 2024 revealed that Croatia, Bulgaria, and Romania experienced the fastest annual increases in real consumer spending, each growing by at least 3.8%. In contrast, five member states, with the Czech Republic experiencing the largest drop at an average annual decline of 1.3%, indicate a varied economic recovery narrative across the continent.

This comprehensive survey not only provides valuable insights into current household consumption patterns but also offers a robust framework for policymakers and business leaders to understand economic shifts across the EU. Such data is integral for strategic decision-making in markets that are increasingly defined by evolving consumer behavior and regional economic resilience.

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