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Tourism Sector Boosted With €10 Million Budget Increase

by THEFUTURE.TEAM

July 3, 2024

In a significant move to bolster its tourism sector, President Nikos Christodoulides of Cyprus has announced a €10 million increase in the 2025 budget for the Deputy Ministry of Tourism. This announcement was made at the General Assembly of the Cyprus Hotel Association (CHA), along with the unveiling of a comprehensive five-year plan aimed at addressing seasonality within the tourism industry.

Strategic Objectives and Economic Resilience

The budget increase aims to enhance Cyprus’ international promotion efforts, reflecting the government’s commitment to strengthening the tourism sector amidst various geopolitical and economic challenges. These challenges include instability in the Middle East, the war in Ukraine, economic downturns in key European markets, and ongoing issues in the aviation sector.

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President Christodoulides highlighted the resilience of the Cypriot hotel industry and assured that the government is closely monitoring these developments to support stakeholders effectively. A key aspect of the five-year plan is the training of workers in partially or fully suspended hotel units, aimed at increasing the number of hotels operating year-round. This initiative is expected to create stable employment opportunities and extend the tourist season, thus boosting overall industry profitability.

International Relations and Market Expansion

The President also pointed to the positive implications of establishing a Strategic Dialogue with the United States, positioning Cyprus among a select group of countries engaged in regular, structured cooperation with the US. This dialogue, which extends beyond energy and trade, promises to open new avenues for collaboration in tourism. The possibility of direct flights from the US to Cyprus was mentioned, indicating ongoing discussions to facilitate this development.

Furthermore, recent diplomatic initiatives, including the opening of a new mission in Kazakhstan and an upcoming mission in Armenia, are part of Cyprus’ strategy to diversify and expand its tourism markets. The President’s visit to Poland, a key tourism market for Cyprus, underscores these efforts.

Industry Challenges and Future Outlook

Despite these positive developments, CHA President Thanos Michaelides acknowledged the difficulties faced by the hotel industry in 2023, citing reduced profitability due to rising operational costs and high borrowing levels. Looking ahead, lower occupancy rates are anticipated in 2024, compounded by reduced flights and economic challenges in major tourism source markets.

Michaelides stressed the necessity for a clear roadmap to modernise Cyprus’ tourism offerings, ensuring the sector’s sustainability and competitiveness. The upcoming HORTEC conference in October 2025, hosted in Cyprus, is expected to play a pivotal role in shaping future tourism policies in alignment with Cyprus’ EU Presidency.

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Only 1% Of Cyprus Farms Use Precision Farming Technologies

Cyprus remains one of the European Union’s least digitised agricultural economies, with just 1% of farms using precision farming technologies in 2023, according to Eurostat.

The findings come as the EU continues to encourage the adoption of digital tools aimed at improving agricultural productivity, efficiency and sustainability.

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Internet Access Expands, But Digital Uptake Lags

Internet access has improved across the bloc, although adoption remains uneven. Eurostat found that 43% of EU farms had internet access in 2023, with northern and central European countries leading the way.

Denmark, Germany, Slovakia, Latvia, the Czech Republic and Austria all reported internet access rates above 90%.

Greater connectivity, however, has not translated into widespread digital adoption. Farm management information systems, which help farmers manage day-to-day operations, were used by only about 11% of EU farms. France was a notable exception, with around 60% of farms using the technology.

Precision Farming Concentrated In Larger Operations

Robotics adoption also remained relatively limited, with only about 7% of EU farms using robotic technologies. Overall, around 18% of farms with utilised agricultural area employed at least one precision farming technology or practice in 2023.

These included robotics for plant protection, band spraying, variable-rate application, precision crop monitoring and soil analysis. Despite representing fewer than one in five farms, these holdings accounted for around 44% of the EU’s utilised agricultural area.

The figures suggest that precision farming remains concentrated among larger agricultural businesses, where investment in digital technologies is typically easier to support.

Cyprus Lags Behind EU Leaders

Luxembourg, Finland and Estonia recorded the highest shares of utilised agricultural area managed by farms using precision farming technologies, each exceeding 75%.

At the other end of the ranking, Cyprus recorded just 1%, while Greece and Romania reported between 10% and 15%. The results indicate that Cyprus remains at an early stage of digital adoption in agriculture, even as precision farming becomes more widespread across parts of the European Union.