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Tourism Sector Boosted With €10 Million Budget Increase

In a significant move to bolster its tourism sector, President Nikos Christodoulides of Cyprus has announced a €10 million increase in the 2025 budget for the Deputy Ministry of Tourism. This announcement was made at the General Assembly of the Cyprus Hotel Association (CHA), along with the unveiling of a comprehensive five-year plan aimed at addressing seasonality within the tourism industry.

Strategic Objectives and Economic Resilience

The budget increase aims to enhance Cyprus’ international promotion efforts, reflecting the government’s commitment to strengthening the tourism sector amidst various geopolitical and economic challenges. These challenges include instability in the Middle East, the war in Ukraine, economic downturns in key European markets, and ongoing issues in the aviation sector.

President Christodoulides highlighted the resilience of the Cypriot hotel industry and assured that the government is closely monitoring these developments to support stakeholders effectively. A key aspect of the five-year plan is the training of workers in partially or fully suspended hotel units, aimed at increasing the number of hotels operating year-round. This initiative is expected to create stable employment opportunities and extend the tourist season, thus boosting overall industry profitability.

International Relations and Market Expansion

The President also pointed to the positive implications of establishing a Strategic Dialogue with the United States, positioning Cyprus among a select group of countries engaged in regular, structured cooperation with the US. This dialogue, which extends beyond energy and trade, promises to open new avenues for collaboration in tourism. The possibility of direct flights from the US to Cyprus was mentioned, indicating ongoing discussions to facilitate this development.

Furthermore, recent diplomatic initiatives, including the opening of a new mission in Kazakhstan and an upcoming mission in Armenia, are part of Cyprus’ strategy to diversify and expand its tourism markets. The President’s visit to Poland, a key tourism market for Cyprus, underscores these efforts.

Industry Challenges and Future Outlook

Despite these positive developments, CHA President Thanos Michaelides acknowledged the difficulties faced by the hotel industry in 2023, citing reduced profitability due to rising operational costs and high borrowing levels. Looking ahead, lower occupancy rates are anticipated in 2024, compounded by reduced flights and economic challenges in major tourism source markets.

Michaelides stressed the necessity for a clear roadmap to modernise Cyprus’ tourism offerings, ensuring the sector’s sustainability and competitiveness. The upcoming HORTEC conference in October 2025, hosted in Cyprus, is expected to play a pivotal role in shaping future tourism policies in alignment with Cyprus’ EU Presidency.

Bitcoin Surges 23% In A Week As Investor Optimism Returns

Bitcoin was on track for a weekly gain of around 23% on Friday as a series of positive macroeconomic and policy developments boosted investor sentiment.

The cryptocurrency was trading about 6% higher at roughly $77,000, up from around $62,800 at the start of the week. Crypto-related stocks also rallied, with Coinbase and Circle gaining more than 9%, while Strategy rose 7%.

Macro Factors Fuel Rally

Bitcoin’s latest surge began Wednesday after Treasury yields fell sharply following a major intervention by the U.S. Treasury in the bond market. Lower yields eased pressure on risk assets and helped trigger a broader move into cryptocurrencies.

The rally was further amplified by a major short squeeze. Around $2.7 billion in crypto short positions were liquidated, according to CoinGlass.

Max Stuedlein, head of Partnerships at Sygnum APAC, said the move reflected an alignment of macroeconomic and policy catalysts, including the Treasury’s decision to increase buybacks of longer-dated government debt.

Clarity Act Boosts Sentiment

Investor confidence improved further on Thursday as the White House and crypto industry leaders made a final push to advance the Clarity Act in the coming weeks.

The legislation is widely viewed as a potential catalyst for the crypto market, although its chances of passing remain relatively limited.

Despite the rally, bitcoin remains well below its 2026 high of $94,820 reached in January and its all-time high of $126,198, set last October.

Analysts See More Volatility Ahead

Lucy Gazmararian, founder and managing partner at Token Bay Capital, said the crypto market may be approaching the end of its bear cycle.

She expects bitcoin could experience one more decline of around 20% before the market turns, pointing to historical cycles and the recent liquidation of heavily leveraged short positions.

Gazmararian also described bitcoin as a long-term hedge against monetary debasement, while warning that its short-term price remains highly volatile and driven by market cycles.

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