Tourism Sector Achieves Record Growth and Sets Strategic Course for 2026

by THEFUTURE.TEAM

October 28, 2025

Unprecedented Growth Across All Levels

The tourism industry is marking historical milestones, breaking records and solidifying its resilience in a rapidly evolving economic landscape. Projections indicate that by 2025, the sector will reach new heights, with sustained momentum expected into 2026.

Strong Performance and Strategic Oversight

Deputy Minister of Tourism Kostas Koumis provided an in-depth overview of the sector during a recent session of the Parliamentary Committee on Economic and Budgetary Matters. He highlighted the notable increase in tourism’s contribution to Cyprus’s GDP, record-breaking revenue figures, and landmark visitor arrivals. This robust performance is complemented by enhanced air connectivity and the formulation of a new National Tourism Strategy, all of which are laying the groundwork for continued success.

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Record Metrics and Future Projections

Minister Koumis expressed optimism regarding the pace set to continue through 2026. Key indicators include:

The approval of an updated National Tourism Strategy later in 2026.
Robust international marketing initiatives to elevate Cyprus’s global profile.
The introduction of a modern licensing and operational framework geared towards further enhancing the tourism product.

Notably, the tourism sector’s share of national GDP climbed from 13.3% in 2024 to 14% in 2025. Furthermore, between January and September 2025, visitor arrivals increased by 10.3% compared with the same period in the previous year and surged by 41% over three years. The first nine months of 2025 stand as the strongest in the history of Cypriot tourism, with Cyprus also recording the highest growth rate for overnight stays in the EU.

Budget Allocation and Investment Priorities

The tourism ministry’s budget for 2026 totals €74.6 million, with allocations strategically distributed to support promotional campaigns, enhance the tourism product through subsidy-linked initiatives, and cover operational costs. Among these expenditures, €27.7 million (37.1%) is dedicated to promotional campaigns, €14.9 million (20%) to tourism enhancement projects, and €19.5 million (25%) to operational initiatives. This comprehensive approach underscores the commitment to not only sustaining but also amplifying the sector’s growth trajectory.

Enhancing Air Connectivity

In the realm of air transport, Cyprus has made significant advances. Recent data from the Aviation Council International placed Cyprus second on a Europe-wide scale in improving air connectivity between 2025 and 2019, and top of the list in comparisons between 2025 and 2024. These improvements are largely attributed to the addition of direct flights to and from key airports in Europe and the Middle East.

Addressing Key Connectivity Vacuums

Deputy Minister Koumis also addressed existing connectivity gaps, notably the absence of a direct flight route between Larnaca Airport and Brussels. The Ministry of Transport has already initiated a competitive tender process to address this critical gap, further demonstrating a proactive approach to enhancing international accessibility.

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Bank of Cyprus Upgrade Signals Fresh Optimism For Greek And Cypriot Banks

by THEFUTURE.TEAM

June 26, 2026

Regional Banks Enter A More Favorable Cycle

Bank of Cyprus and Eurobank are well positioned to benefit from a renewed re-rating of Greek and Cypriot bank stocks, according to Cyprus-based investment firm Roemer Capital, which upgraded Bank of Cyprus to a buy rating and reaffirmed its positive view on Eurobank.

The firm cited easing geopolitical tensions, resilient economic growth in Greece and Cyprus, lower funding costs and Greece’s expected transition to developed-market status as the main factors supporting the sector.

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Roemer Capital also lowered its cost of equity assumptions, updated its forecasts following first-quarter 2026 results and extended its valuation horizon to the end of 2027, raising target prices across its banking coverage.

Bank Of Cyprus Gets The Largest Upgrade

Bank of Cyprus received the biggest revision, with Roemer Capital upgrading the stock from hold to buy and setting a target price of €11.10, implying potential total upside of 27%.

The firm highlighted the bank’s strong capital generation, profitability and projected 100% dividend payout, describing it as the strongest capital-return story among the banks under coverage. Roemer Capital maintained its buy rating on Eurobank, assigning a target price of €4.90 and forecasting potential upside of 28%. The report said the bank is well placed to benefit from loan growth, improving operating performance and merger-and-acquisition synergies.

National Bank of Greece and Piraeus Bank also retained buy ratings, with expected returns ranging from 25% to 36%. Optima Bank was upgraded to buy, while Alpha Bank remained at hold on valuation grounds.

Why Growth Still Sets The Region Apart

According to Roemer Capital, Greek and Cypriot banks continue to benefit from stronger economic fundamentals than many western European peers. The report pointed to faster economic growth, healthier balance sheets, low levels of non-performing exposures, capital ratios approaching 20% and strong customer deposit bases.

Analysts expect performing loans across the sector to grow at a compound annual rate of 6% to 8% through 2028, supported by private investment, digitalisation, green manufacturing, supply-chain expansion and a gradual recovery in household lending.

The report also said the conclusion of lending under the EU Recovery and Resilience Facility is unlikely to materially affect credit growth, as banks have already shifted back towards traditional commercial lending. Roemer Capital expects Euribor to remain between 2.2% and 2.5%, a level it believes should support both lending activity and net interest margins.

Geopolitics, Valuation And Market Structure Support The Case

The report said improving geopolitical conditions have strengthened the investment outlook, noting that Brent crude prices have largely returned to pre-war levels while Greek government bond yields have stabilised at around 3.5%. Although geopolitical risks remain, Roemer Capital believes the likelihood of a major inflationary shock or significant pressure on bank profitability has eased.

Another important catalyst identified by the firm is Greece’s expected promotion to developed-market status by FTSE Russell, STOXX and MSCI over the coming months.

According to the report, the reclassification should improve liquidity and attract a broader base of international investors. Roemer Capital also said Euronext’s acquisition of the Athens Exchange is expected to strengthen market infrastructure and increase international visibility, particularly for Bank of Cyprus and Optima Bank.

The firm noted that Bank of Cyprus has already benefited from its Athens listing, with average daily trading value increasing from less than €400,000 before its September 2024 move to nearly €6 million afterwards.

Economic Momentum Remains A Core Tailwind

Roemer Capital said both Greece and Cyprus have moved beyond post-crisis recovery and are now supported by private-sector-led growth. For Cyprus, the report highlighted recent tax reform and efforts to simplify the legal and regulatory framework, while also noting that limited foreign banking competition continues to support domestic lenders.

Overall, Roemer Capital expects Greek and Cypriot banks to remain well-positioned for profitable loan growth over the coming years.

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