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Tourism Recovery And Expansion: Larnaca Poised For New Growth

Strong Momentum Ahead Under Cyprus EU Presidency

Larnaca celebrated its most successful tourism season in recent years and is gearing up to build on that success in the coming year. With the added advantage of Cyprus holding the EU Council Presidency during the first half of the year, industry leaders are confident that the city’s tourism performance will soar even higher.

Robust International Inflows and Market Shifts

Marios Polyviou, Chairman of PASYXE Larnaca, highlighted notable increases in visitor arrivals from Israel, Poland, and Germany, while growth from the United Kingdom remained more modest. “Early indicators for this year are positive, with progressive booking trends that suggest 2026 will also mark another successful tourism season,” Polyviou noted. His remarks underscore strong optimism within the local industry, laying the groundwork for a continued upward trajectory in visitor numbers.

Impressive December Performance and Strategic Outreach

Following the trend of recent years, December saw hotel occupancy rates climb to approximately 70%, a significant performance boost over 2024. The sustained uptick in demand was evident in the days leading up to the New Year, with both international and local tourists—particularly Cypriot visitors drawn by attractive hotel offers—bolstering occupancy figures. Leading markets include not only Germany and Israel but also the Scandinavian countries and the United Kingdom.

International Promotions and Forthcoming Exhibitions

Local tourism authorities are currently focused on the international stage, preparing for participation in major tourism exhibitions. PASYXE and ETAP Larnaca will showcase Larnaca’s offerings at the upcoming Berlin exhibition, one of the largest alongside London’s event. This campaign will be further amplified through targeted social media outreach, reinforcing the city’s reputation as a top tourism destination.

Ambitious Hotel Developments Fueling Future Growth

Looking ahead to 2026, two significant hotel projects are set to transform Larnaca’s hospitality landscape. One is a boutique hotel in the heart of the city’s Agios Lazarou district, and the other is the luxurious Palm Beach development, valued at €100 million and scheduled for completion by October 2026. This mixed-use project will encompass a five-star hotel with 164 rooms, upscale ground-floor residences, a tower of apartments, diverse dining and entertainment facilities, a wellness center, modern conference spaces, and underground parking. The portfolio also includes the Waterfront Residence—a four-story building with 20 apartments—as well as the Seabreeze Tower, a ten-floor residential building behind the hotel, and The Beach House Residences featuring luxury villas.

Expanding Hospitality Offerings

According to data from the Larnaca Regional Administration Authority processed by ETAP Larnaca, an additional 27 tourism units, predominantly through the conversion of existing buildings, are expected in the coming years. When combined with the two new hotel projects, these developments will contribute nearly 900 additional beds to the region’s portfolio, reinforcing Larnaca’s position as a burgeoning tourism hotspot.

Cyprus Ranks Among EU Leaders In Tertiary-Educated ICT Workforce

High Educational Attainment Sets Cyprus Apart

Recent data from Eurostat showed that Cyprus is expected to rank among the leading European countries for tertiary-educated ICT professionals in 2025. According to the figures, 96.4% of ICT professionals in Cyprus are projected to hold tertiary education qualifications, placing the country among the highest-ranked members of the European Union.

Gender Disparity Remains A Critical Challenge

Despite the high level of educational attainment, the ICT workforce in Cyprus continues to show a significant gender imbalance. Men are projected to account for 85.1% of ICT employees in 2025, while women are expected to represent 14.9% of the sector. In 2024, the split stood at 70.9% for men and 29.1% for women. The figures highlighted a widening gender gap within the country’s ICT workforce.

European Union Trends And Comparative Analysis

Across the European Union, the number of ICT professionals is projected to increase to 3.4 million in 2025 from 3.2 million in 2024, representing annual growth of 5.1%. Men are expected to account for 83.4% of ICT employment across the bloc, equivalent to approximately 2.8 million workers, while women are projected to represent 16.6%.

National Performance Variability In Gender Representation

Countries within the EU show a varied landscape: the highest percentages of male ICT professionals are reported in the Czech Republic (92.9%), Slovenia (89.1%), Latvia (89.0%), Lithuania (88.9%), and Slovakia (88.4%). On the contrary, nations such as Denmark (30.0%), Sweden (29.8%), Romania (28.6%), Bulgaria (25.6%), and Croatia (25.2%) lead in female participation in the ICT arena.

Educational Background Across The European ICT Sector

Eurostat data also showed that most ICT professionals across the EU hold tertiary education qualifications. By 2025, 74.8% of ICT workers in the bloc are projected to have university-level education, while 25.2% are expected to hold secondary or post-secondary qualifications. Denmark recorded the highest share of tertiary-educated ICT professionals at 97.7%, followed by France at 96.6% and Cyprus at 96.4%. Other countries with high levels of tertiary-educated ICT workers included Ireland at 92.3%, Bulgaria at 91.1%, and Croatia at 90.9%. At the lower end of the ranking, Italy recorded 69.2%, while Portugal stood at 58.8%.

Conclusion

The data perfectly encapsulates the dual narrative in the ICT sector: while countries like Cyprus and Denmark achieve remarkable educational standards among ICT workers, persistent gender disparities remind us that diversity remains an ongoing challenge. As the ICT landscape continues to evolve, strategic policy formation and corporate governance will be pivotal in balancing excellence with inclusivity.

The Future Forbes Realty Global Properties
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Aretilaw firm

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